Exploring the potential of evaluative conditioning to alter attitudes towards gambling
A longitudinal study
Bibliographic Data
| ID | 21498304 |
|---|---|
| Authors | Serena D’hooge (0000-0002-3373-441X, Ecole des Hautes Etudes Commerciales du Nord, corresponding author), Steffi De Jans (0000-0002-2733-353X, Ghent University) |
| Year | 2026 |
| Volume | 45 |
| Issue | 4 |
| Pages | 828-851 |
| Publication date | 2026-05-19 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2025.2529634 |
| OpenAlex | W4412366442 |
| Language | EN |
| Citations received | 1 |
| References cited | 60 |
The rise of online gambling activities increases the risk of developing a gambling disorder (listed in the DSM-5), with serious personal and societal consequences. This study explores whether an evaluative conditioning (EC) intervention, suitable for social marketing campaigns, can reduce gambling-related attitudes and intentions. In a longitudinal between-subjects experiment (EC vs. control condition) among 170 participants, both groups showed decreased gambling attitudes and intentions over five time points. This suggests that mere repeated exposure to potential negative outcome feelings, mentally associated with gambling, effectively induced these shifts. Exploratory analyses suggest greater susceptibility to these effects among individuals with less negative attitudes and intentions at baseline. These findings highlight the potential of social marketing strategies emphasizing negative emotional outcomes to counteract gambling’s positive associations in daily life, while underscoring the need for further research on individual, procedural, and contextual boundary conditions
Advertising · Business · Conditioning · Statistics · Gambling Behavior and Treatments · Mathematics · Psychology · Social Psychology · Sports Analytics and Performance · Wine Industry and Tourism
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |