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Jerry J Han

Biographic Data

ID4101109
NAMEJerry J Han
GIVEN NAMESJerry J
FAMILY NAMEHan
SIGNATUREHAN J J
ORCID0000-0002-4949-0720
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS2
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2021
H-INDEX1
  • Multitasking as Consumer Compensatory Control

    Open Access•Jerry J Han, Susan M Broniarczyk et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 2•References: 60

    Consumer multitasking (i.e., working on multiple tasks simultaneously) is a widespread modern phenomenon, yet the literature lacks an understanding of when and why consumers multitask. We experimentally show that consumers engage in multitasking behavior as a way to compensate for feelings of low control. Specifically, across five main studies and seven web appendix studies using two different multitasking paradigms, we find that consumers feelin…

  • Multitasking as Consumer Compensatory Control

    Open Access•Jerry J Han, Susan M Broniarczyk et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 2•References: 60

    Consumer multitasking (i.e., working on multiple tasks simultaneously) is a widespread modern phenomenon, yet the literature lacks an understanding of when and why consumers multitask. We experimentally show that consumers engage in multitasking behavior as a way to compensate for feelings of low control. Specifically, across five main studies and seven web appendix studies using two different multitasking paradigms, we find that consumers feelin…

  • Multitasking as Consumer Compensatory Control

    Open Access•Jerry J Han, Susan M Broniarczyk et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 2•References: 60

    Consumer multitasking (i.e., working on multiple tasks simultaneously) is a widespread modern phenomenon, yet the literature lacks an understanding of when and why consumers multitask. We experimentally show that consumers engage in multitasking behavior as a way to compensate for feelings of low control. Specifically, across five main studies and seven web appendix studies using two different multitasking paradigms, we find that consumers feelin…

Behavioral Health and Interventions (1 works) · Cognition (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Control (management) (1 works) · Digital Marketing and Social Media (1 works) · Distraction (1 works) · Engineering (1 works) · Feeling (1 works) · Human multitasking (1 works)

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