Freeman Wu
Biographic Data
| ID | 4101276 |
|---|---|
| NAME | Freeman Wu |
| GIVEN NAMES | Freeman |
| FAMILY NAME | Wu |
| SIGNATURE | WU F |
| AFFILIATIONS | Arizona State University |
| ORCID | 0000-0003-4379-3736 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products
Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, due to a photograph's lifelike resemblance to its referent, consumers believe that photo‐integrated products embody the depicted entity's underlying essence. As such, in cases where consumption …
The messy satiation effect: Understanding how eating messily can accelerate the rate of satiation and reduce consumption
It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research suggests enhanced aesthetics should have a uniformly positive influence on pre-usage evaluations and choice, the present research examines the downstream effects of nondurable product aesthetics on consumption behavior and post-consumption affect. First, we document an inhibiting effect of a…
It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research suggests enhanced aesthetics should have a uniformly positive influence on pre-usage evaluations and choice, the present research examines the downstream effects of nondurable product aesthetics on consumption behavior and post-consumption affect. First, we document an inhibiting effect of a…
It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research suggests enhanced aesthetics should have a uniformly positive influence on pre-usage evaluations and choice, the present research examines the downstream effects of nondurable product aesthetics on consumption behavior and post-consumption affect. First, we document an inhibiting effect of a…
The messy satiation effect: Understanding how eating messily can accelerate the rate of satiation and reduce consumption
When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products
Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, due to a photograph's lifelike resemblance to its referent, consumers believe that photo‐integrated products embody the depicted entity's underlying essence. As such, in cases where consumption …
Aesthetics (3 works) · Psychology (3 works) · Advertising (2 works) · Art (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Perception (2 works) · Aesthetic Perception and Analysis (1 works) · Affect (linguistics) (1 works)