Rah Utami Nugrahani
Biographic Data
| ID | 4110366 |
|---|---|
| NAME | Rah Utami Nugrahani |
| GIVEN NAMES | Rah Utami |
| FAMILY NAME | Nugrahani |
| SIGNATURE | NUGRAHANI R U |
| AFFILIATIONS | Telkom University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Analysis of 'Beauty Bestie' Perceptions Built in Emina Beauty Bestie Day Campaign
Beauty has become a hot topic in public discussions, especially adolescent girls with various definitions of 'beautiful' that exist. However, the influence of technology has created specific beauty standards. In the transition process, adolescents begin to realize the importance of physical appearance to affect their self-confidence. This study analyzes the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign by Emina Cosme…
Faktor Buzz Marketing Pada Nasi Goreng Mafia Melalui Media Sosial Twitter
Today promotional activities through Buzz Marketing has been developing along the increase of internet users, especially social media, in Indonesia. Buzz Marketing is a marketing technique to convey information to public who will subsequently share it to others, a way that enables the word of mouth marketing. This study used the main methodology that focused on qualitative approach presented in a descriptive method. The purpose of this study is t…
Analisis Sikap Multiatribut Fishbein Mengenai Atribut Obat Herbal Merek Tolak Angin Sido Muncul Di Kota Bandung
Metode pengobatan herbal saat ini diyakini sebagai metode pola hidup sehat. Meningkatnya kecenderungan ini karena masyarakat berkeyakinan mengonsumsi obat alami relatif lebih aman di bandingkan dengan obat sintetik. Hal ini yang menjadi latar belakang dilakukan penelitian mengenai sikap konsumen mengenai produk obat herbal merek Tolak Angin Sido Muncul di kota Bandung. Metode analisis data yang digunakan dalam penelitian ini adalah model multi at…
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Analisis Sikap Multiatribut Fishbein Mengenai Atribut Obat Herbal Merek Tolak Angin Sido Muncul Di Kota Bandung
Metode pengobatan herbal saat ini diyakini sebagai metode pola hidup sehat. Meningkatnya kecenderungan ini karena masyarakat berkeyakinan mengonsumsi obat alami relatif lebih aman di bandingkan dengan obat sintetik. Hal ini yang menjadi latar belakang dilakukan penelitian mengenai sikap konsumen mengenai produk obat herbal merek Tolak Angin Sido Muncul di kota Bandung. Metode analisis data yang digunakan dalam penelitian ini adalah model multi at…
Faktor Buzz Marketing Pada Nasi Goreng Mafia Melalui Media Sosial Twitter
Today promotional activities through Buzz Marketing has been developing along the increase of internet users, especially social media, in Indonesia. Buzz Marketing is a marketing technique to convey information to public who will subsequently share it to others, a way that enables the word of mouth marketing. This study used the main methodology that focused on qualitative approach presented in a descriptive method. The purpose of this study is t…
Analysis of 'Beauty Bestie' Perceptions Built in Emina Beauty Bestie Day Campaign
Beauty has become a hot topic in public discussions, especially adolescent girls with various definitions of 'beautiful' that exist. However, the influence of technology has created specific beauty standards. In the transition process, adolescents begin to realize the importance of physical appearance to affect their self-confidence. This study analyzes the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign by Emina Cosme…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Aesthetics (1 work) · Agricultural and Biological Research (1 work) · Art (1 work) · Beauty (1 work) · COVID-19 Prevention and Impact (1 work) · Digital Marketing and Social Media (1 work) · Education and Communication Studies (1 work)