Faktor Buzz Marketing Pada Nasi Goreng Mafia Melalui Media Sosial Twitter

Today promotional activities through Buzz Marketing has been developing along the increase of internet users, especially social media, in Indonesia. Buzz Marketing is a marketing technique to convey information to public who will subsequently share it to others, a way that enables the word of mouth marketing. This study used the main methodology that focused on qualitative approach presented in a descriptive method. The purpose of this study is to describe Nasi Goreng Mafia through Buzz Marketing via Twitter. The data in this study were obtained from interviews. The discussion of this study focuses on the issues formulated and identified through 5 research indicators in order to create Buzz Marketing, which are media, differentiation, information dissemination, result and maintenance. Based on the analysis, it was found that Nasi Goreng Mafia uses twitter as a promotional media, including "tweet" and "re-tweet" activities. The differentiation of Nasi Goreng Mafia's products is based on its spices and levels of spiciness. Although the @NasGorMafia account does not have any specific time to tweet the information on twitter, the result showed that buzz marketing has been effective for reaching its target. The buzz maintenance activity of @NasGorMafia is to appoint agents to manage the buzzering activity

Advertising · Business · Influencer marketing · Marketing buzz · Marketing communication · Marketing management · Political science · Relationship marketing · Social media · Digital Marketing and Social Media · Information Retrieval and Data Mining · SMEs Development and Digital Marketing · Marketing

• Virtual embodiment in physical realities

  Open Access•Tony Rudyansjah, Pradipa P Rasidi•Hau Journal of Ethnographic Theory•2022

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