Rully
Biographic Data
| ID | 4110410 |
|---|---|
| NAME | Rully |
| FAMILY NAME | Rully |
| SIGNATURE | RULLY |
| ORCID | 0000-0002-4371-2409 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
An Ethical Investigation of Influencer Marketing
Influencer marketing has become an effective strategy in the cosmetics industry, particularly in promoting maklon (private label) cosmetic products—those manufactured specifically for private labels. However, this practice often presents complex ethical dilemmas, especially concerning transparency, honesty, and social responsibility in marketing communication. This study aims to investigate ethical marketing practices in the use of influencers to…
Women’s Commodification on Tiktok
The use of social media has grown commonplace in today's culture. Every social media user now has a place to call their own in the digital age. Tiktok is one of the most popular and distinctive social media platforms, and it frequently abuses women through its many 'challenges' for content such as elbow sticking challange. This study takes a non-positivistic approach to the phenomena that occur in the society with a critical interpretive approach…
Feminism in ‘After 11’ an Advertisiment of Bukalapak
Abstrak. Perkembangan era digital saat ini telah memperlihatkan transformasi nyata dari perubahan ruang periklanan. Iklan dalam bentuk film telah menjadi bagian dari media massa sebagai salah satu media representasi yang merupakan cerminan dari masyarakat. Bukalapak melalui YouTube, membalut makna feminisme dalam kemasan film AFTER 11 yang sekaligus merupakan iklan untuk membangun pandangan agar masyarakat lebih berdaya. Dengan memperlihatkan fig…
Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia
Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian p…
Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia
Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian p…
Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia
Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian p…
Feminism in ‘After 11’ an Advertisiment of Bukalapak
Abstrak. Perkembangan era digital saat ini telah memperlihatkan transformasi nyata dari perubahan ruang periklanan. Iklan dalam bentuk film telah menjadi bagian dari media massa sebagai salah satu media representasi yang merupakan cerminan dari masyarakat. Bukalapak melalui YouTube, membalut makna feminisme dalam kemasan film AFTER 11 yang sekaligus merupakan iklan untuk membangun pandangan agar masyarakat lebih berdaya. Dengan memperlihatkan fig…
Women’s Commodification on Tiktok
The use of social media has grown commonplace in today's culture. Every social media user now has a place to call their own in the digital age. Tiktok is one of the most popular and distinctive social media platforms, and it frequently abuses women through its many 'challenges' for content such as elbow sticking challange. This study takes a non-positivistic approach to the phenomena that occur in the society with a critical interpretive approach…
An Ethical Investigation of Influencer Marketing
Influencer marketing has become an effective strategy in the cosmetics industry, particularly in promoting maklon (private label) cosmetic products—those manufactured specifically for private labels. However, this practice often presents complex ethical dilemmas, especially concerning transparency, honesty, and social responsibility in marketing communication. This study aims to investigate ethical marketing practices in the use of influencers to…
Islamic Finance and Communication (3 works) · Sociology (3 works) · Art (2 works) · Epistemology (2 works) · Indonesian (2 works) · Law (2 works) · Media studies (2 works) · Political science (2 works) · SMEs Development and Digital Marketing (2 works) · Advertising (1 work)