Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia

Bibliographic Data

ID6088658
AuthorsRully (0000-0002-4371-2409), Rully Rully (Universitas Muhammadiyah Tangerang, corresponding author)
Year2018
Volume6
Issue1
Publication date2018-06-30
Open AccessYes
TypeARTICLE
VenueLONTAR Jurnal Ilmu Komunikasi (JOURNAL)
Journal identifiersISSN: 2442-5109 • E-ISSN: 2599-2104
PublisherUniversitas Serang Raya (PUBLISHER)
DOI10.30656/lontar.v6i1.650
OpenAlexW2889323185
LanguageEN
Citations received3
References cited4

Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan

Advertising · Business · Epistemology · Indonesian · Media studies · Negativity effect · Phenomenon · Political advertising · Political economy · Political science · Politics · Presidential election · Presidential system · Sociology · Education, Sociology, Communication Studies · Islamic Finance and Communication · Law · Psychology · Social Psychology · Sustainability, Governance, and Employment Studies

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