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Rully Rully

Biographic Data

ID5073572
NAMERully Rully
GIVEN NAMESRully
FAMILY NAMERully
SIGNATURERULLY R
AFFILIATIONSUniversitas Muhammadiyah Tangerang
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS1
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2021
H-INDEX1
  • Co-branding of compass shoes on social networks

    Open Access•Abdul Basit, Siti Munfarida et al.•ARTICLE•Jurnal Studi Komunikasi…•2021

    Today's competition requires each product to develop a co-branding strategy in reaching the market, especially in the digital era where social networking is a space to build brand identities. So this research was conducted to find out how to co-brand Compass Shoes on social networks. To find out how much influence the co-branding variable has on social networks, seen from the dimensions of social networks by measuring social networks—using a quan…

  • Women’s Commodification on Tiktok

    Open Access•Rully, Rully Rully et al.•ARTICLE•Profetik Jurnal Komunikasi•2021

    The use of social media has grown commonplace in today's culture. Every social media user now has a place to call their own in the digital age. Tiktok is one of the most popular and distinctive social media platforms, and it frequently abuses women through its many 'challenges' for content such as elbow sticking challange. This study takes a non-positivistic approach to the phenomena that occur in the society with a critical interpretive approach…

  • Feminism in ‘After 11’ an Advertisiment of Bukalapak

    Open Access•Rully, Rully Rully et al.•ARTICLE•Profetik Jurnal Komunikasi•2020

    Abstrak. Perkembangan era digital saat ini telah memperlihatkan transformasi nyata dari perubahan ruang periklanan. Iklan dalam bentuk film telah menjadi bagian dari media massa sebagai salah satu media representasi yang merupakan cerminan dari masyarakat. Bukalapak melalui YouTube, membalut makna feminisme dalam kemasan film AFTER 11 yang sekaligus merupakan iklan untuk membangun pandangan agar masyarakat lebih berdaya. Dengan memperlihatkan fig…

  • Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia

    Open Access•Rully, Rully Rully•ARTICLE•LONTAR Jurnal Ilmu Komunikasi•2018•Cited by: 1

    Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian p…

  • Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia

    Open Access•Rully, Rully Rully•ARTICLE•LONTAR Jurnal Ilmu Komunikasi•2018•Cited by: 1

    Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian p…

  • Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia

    Open Access•Rully, Rully Rully•ARTICLE•LONTAR Jurnal Ilmu Komunikasi•2018•Cited by: 1

    Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian p…

  • Feminism in ‘After 11’ an Advertisiment of Bukalapak

    Open Access•Rully, Rully Rully et al.•ARTICLE•Profetik Jurnal Komunikasi•2020

    Abstrak. Perkembangan era digital saat ini telah memperlihatkan transformasi nyata dari perubahan ruang periklanan. Iklan dalam bentuk film telah menjadi bagian dari media massa sebagai salah satu media representasi yang merupakan cerminan dari masyarakat. Bukalapak melalui YouTube, membalut makna feminisme dalam kemasan film AFTER 11 yang sekaligus merupakan iklan untuk membangun pandangan agar masyarakat lebih berdaya. Dengan memperlihatkan fig…

  • Co-branding of compass shoes on social networks

    Open Access•Abdul Basit, Siti Munfarida et al.•ARTICLE•Jurnal Studi Komunikasi…•2021

    Today's competition requires each product to develop a co-branding strategy in reaching the market, especially in the digital era where social networking is a space to build brand identities. So this research was conducted to find out how to co-brand Compass Shoes on social networks. To find out how much influence the co-branding variable has on social networks, seen from the dimensions of social networks by measuring social networks—using a quan…

  • Women’s Commodification on Tiktok

    Open Access•Rully, Rully Rully et al.•ARTICLE•Profetik Jurnal Komunikasi•2021

    The use of social media has grown commonplace in today's culture. Every social media user now has a place to call their own in the digital age. Tiktok is one of the most popular and distinctive social media platforms, and it frequently abuses women through its many 'challenges' for content such as elbow sticking challange. This study takes a non-positivistic approach to the phenomena that occur in the society with a critical interpretive approach…

Sociology (4 works) · Islamic Finance and Communication (3 works) · SMEs Development and Digital Marketing (3 works) · Advertising (2 works) · Art (2 works) · Business (2 works) · Computer Science (2 works) · Epistemology (2 works) · Law (2 works) · Media studies (2 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae