Schwarzkopf
Biographic Data
| ID | 41342 |
|---|---|
| NAME | Schwarzkopf |
| FAMILY NAME | Schwarzkopf |
| SIGNATURE | SCHWARZKOPF |
| AFFILIATIONS | Copenhagen Business School |
| ORCID | 0000-0002-0029-6193 |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 60 |
| AUTHOR COUNT | 25 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
After abundance: Bringing ends, limits and geopolitics back into sociological thinking about marketing
The review assesses Kevin Mellet's approach to the sociology of marketing, praising his synthesis of existing scholarship and his focus on marketing as ‘market work’ that is embedded in technologies, practices, and professional knowledge. His book exemplifies historical depth and great attention to the forces of the digital transformation. At the same time, I critique his limited engagement with geopolitics, scarcity, and planetary constraints. I…
First as tragedy, then as tease: Marketable cynicism and the return of fascism
This commentary calls on our scholarly community to rethink what Fascism might be in the twenty-first century, and what its origins in social media consumption might have to tell us about the connection between neoliberal market cultures and political instability. I argue that Fascism is still a relevant concept for analysing our present moment, as long as it is not framed by early twentieth-century definitions. Rather than use Fascism as a conve…
Productive Tensions of Corporate Pride Partnerships: Towards a Relational Ethics of Constitutive Impurity
Based on a qualitative study of Copenhagen 2021 WorldPride, this article explores collaboration between the local organiser and its corporate partners, focusing on the tensions involved in this collaboration, which emerge from and uphold relations between the extremes of unethical pinkwashing, on the one hand, and ethical purity, on the other. Here, pinkwashing is understood as a looming risk, and purity as an unrealizable ideal. As such, corpora…
Stairway to Heaven: LGBTQ+ Gatherings as Civil-Religious Rituals
This paper applies ritual theory to study public LGBTQ+ gatherings, including Pride parades, silent vigils, and commemorative litanies. The analysis of public LGBTQ+ rituals has often focussed on Pride parades and their carnivalistic exuberance. We call instead for more attention to the whole nexus of public rituals that this movement consists of, and we argue that these rituals are central to LGBTQ+ community building and meaning-making in this …
Disconnective action: Online activism against a corporate sponsorship at WorldPride 2021
Disconnective action, this article argues, is an important supplement to the logic of connective action, which enables social movements to organize informally online. Through the (threat of) disconnection, members may (re)assert their agency in relation to social movement organizations. In conducting a case study of LGBTI+ community members’ protests of a corporate sponsorship of WorldPride 2021, we establish disconnective action as a particular …
Clouded futures: Economic barometers and the making of the unpredictable economy
Much of what passes as economic knowledge is metaphorical in nature. This study focuses in particular on the meteorological origins of economic metaphors. Once markets became imagined in terms of atmospheric phenomena, economists and financial services providers began to construct instruments, especially forecasting models, which resembled those used in meteorology. These tools allowed them to better mimic their own metaphors. Forecasting-oriente…
Market research as ascetic detachment: Product testing in a German market test town
The work that market research companies conduct on behalf of their clients is often understood in terms of market intermediaries that help clients identify both marketing strategies and new marketing opportunities. This article challenges this understanding by interpreting market research work in terms of detachment from the market. Drawing on the example of an experimental market research test town in Germany, the article identifies the role of …
The nomos of the freeport
This article provides a genealogy of the freeport, which are tax-free warehouse facilities for collectors and investors to store artwork and other luxury collectibles in a way that exempts them from customs duties and taxes. The case of the freeport raises questions about the fate of art in neoliberal wealth management regimes, but also questions about the geopolitical and spatial nature of financialized capitalism. The article works with Carl Sc…
Ten little jurors in the training camp: A Genealogy of Audience Simulation
This paper argues that material valuation devices used in consumer research rely on moralized cultural techniques. The paper focuses in detail on one such valuation device, namely audience simulators, and recovers the deeply ascetic and disciplinary nature of this set of techniques. Audience simulation, and in particular the Continuous Response Measurement of media audiences (CRM) allows estimating audience reactions to movies and commercials by …
The Routledge Handbook of Economic Theology
Theorising narrative in business history
This article, and the special issue that it introduces, encourages business historians to reflect on the narrative nature of the work they produce. The articles provides an overview of how and why narratives came to occupy such a prominent status during the linguistic and narrative ‘turns’ of the 1970s. It then compares the different conceptualisations of narrative analysis that have emerged in historical research and in management and organisati…
Bruce Barton and the economic theology of american ‘Big Business’ (1925)
Bruce Barton and the economic theology of american ‘Big Business’ (1925)
Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing
Cultural Economy, Capitalism and the Logic of the Public Sphere: Reading promotional cultures with Habermas and Schmitt
Review essay: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding/ by Aeron Davis. (Polity, 2013, ISBN 978-0-7456-3983-3, 247 + xi pp
Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969
Book review of: Sean Nixon: Hard Sell. Advertising, Affluence and Transatlantic Relations, c. 1951–1969. (Manchester, Manchester University Press, 2013 xv. 2012 pp., ISBN 978-0-7190-8537-6)
From Fordist to creative economies: The de-Americanisation of European advertising cultures since the 1960s
European advertising, its aesthetics, institutions and its central organisations, the advertising agencies, were profoundly changed by the arrival of American advertising agencies during the inter-war period. Supported by industrial clients who demanded global communications campaigns, and based on new forms of professional advertising management, these agencies soon dominated the course of European advertising history. During the 1960s, the infl…
The market order as metaphysical loot: Theology and the contested legitimacy of consumer capitalism
The mechanism through which the ideology of market capitalism emerged has mostly been interpreted as part of an incremental, inevitable, and thus legitimate ousting of theological concepts from a public sphere that became organized around the principles of the Enlightenment as a secular project. This article stresses the illegitimate aspects of this process, that is the expropriation and re-appropriation of theological devices and ideas for what …
The Political Theology of Consumer Sovereignty: Towards an Ontology of Consumer Society
The article analyses the common notion that the consumer society is a reflection of those principles in the market that also provide the ideas of democracy and liberal constitutionalism with legitimacy in the political realm. The inalienable right to self-development and self-determination makes the individual the starting and ending point of life, rendering all spheres of market and society a 'republic of choice'. But if consumer society shares …
The corporate eye: Photography and the rationalization of American commercial culture, 1884–1929
Creativity, Capital and Tacit Knowledge: The Crawford Agency and British Advertising in the Interwar Years
This article discusses the role of creativity, graphic design innovations and tacit knowledge within advertising agency competition processes during the first half of the twentieth century. This period witnessed the arrival of the ‘advertising creative’: the artist-designer, whose output and tacit understanding of consumer tastes became key for the competitive advantage of agencies. Adapting Bourdieu's concept of the social field within which act…
Culture’ and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s
This article studies the reception of the Austro-American market and consumer researcher Ernest Dichter and of motivation research in the United Kingdom between the early 1950s and the 1970s. Dichter became a 'brand' in 1950s America, where he advised corporations on how to use psychoanalysis in order to research the 'hidden' motivations of their consumers.When Dichter arrived in London, British market researchers had already closed the market fo…
The expert consumer: Associations and professionals in consumer society - Edited by Alain Chatriot, Marie-Emanuelle Chessel, and Matthew Hilton
Irresistible empire: America's advance through twentieth‐century Europe – Victoria de Grazia
They do it with Mirrors: Advertising and British Cold War Consumer Politics
During the Cold War, advertising became a politically and culturally sensitive area fiercely contested by the two political camps. The champions of socialist planning and state-funded consumer protection dismissed advertising as a wasteful and 'evil' form of mass deception. Advocates of the advertising industry, however, promoted their business as an essential part of a 'free' society. New methods of consumer research and controversial advertisin…
The Political Theology of Consumer Sovereignty: Towards an Ontology of Consumer Society
The article analyses the common notion that the consumer society is a reflection of those principles in the market that also provide the ideas of democracy and liberal constitutionalism with legitimacy in the political realm. The inalienable right to self-development and self-determination makes the individual the starting and ending point of life, rendering all spheres of market and society a 'republic of choice'. But if consumer society shares …
Theorising narrative in business history
This article, and the special issue that it introduces, encourages business historians to reflect on the narrative nature of the work they produce. The articles provides an overview of how and why narratives came to occupy such a prominent status during the linguistic and narrative ‘turns’ of the 1970s. It then compares the different conceptualisations of narrative analysis that have emerged in historical research and in management and organisati…
They do it with Mirrors: Advertising and British Cold War Consumer Politics
During the Cold War, advertising became a politically and culturally sensitive area fiercely contested by the two political camps. The champions of socialist planning and state-funded consumer protection dismissed advertising as a wasteful and 'evil' form of mass deception. Advocates of the advertising industry, however, promoted their business as an essential part of a 'free' society. New methods of consumer research and controversial advertisin…
The nomos of the freeport
This article provides a genealogy of the freeport, which are tax-free warehouse facilities for collectors and investors to store artwork and other luxury collectibles in a way that exempts them from customs duties and taxes. The case of the freeport raises questions about the fate of art in neoliberal wealth management regimes, but also questions about the geopolitical and spatial nature of financialized capitalism. The article works with Carl Sc…
From Fordist to creative economies: The de-Americanisation of European advertising cultures since the 1960s
European advertising, its aesthetics, institutions and its central organisations, the advertising agencies, were profoundly changed by the arrival of American advertising agencies during the inter-war period. Supported by industrial clients who demanded global communications campaigns, and based on new forms of professional advertising management, these agencies soon dominated the course of European advertising history. During the 1960s, the infl…
Disconnective action: Online activism against a corporate sponsorship at WorldPride 2021
Disconnective action, this article argues, is an important supplement to the logic of connective action, which enables social movements to organize informally online. Through the (threat of) disconnection, members may (re)assert their agency in relation to social movement organizations. In conducting a case study of LGBTI+ community members’ protests of a corporate sponsorship of WorldPride 2021, we establish disconnective action as a particular …
Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969
Book review of: Sean Nixon: Hard Sell. Advertising, Affluence and Transatlantic Relations, c. 1951–1969. (Manchester, Manchester University Press, 2013 xv. 2012 pp., ISBN 978-0-7190-8537-6)
Clouded futures: Economic barometers and the making of the unpredictable economy
Much of what passes as economic knowledge is metaphorical in nature. This study focuses in particular on the meteorological origins of economic metaphors. Once markets became imagined in terms of atmospheric phenomena, economists and financial services providers began to construct instruments, especially forecasting models, which resembled those used in meteorology. These tools allowed them to better mimic their own metaphors. Forecasting-oriente…
They do it with Mirrors: Advertising and British Cold War Consumer Politics
During the Cold War, advertising became a politically and culturally sensitive area fiercely contested by the two political camps. The champions of socialist planning and state-funded consumer protection dismissed advertising as a wasteful and 'evil' form of mass deception. Advocates of the advertising industry, however, promoted their business as an essential part of a 'free' society. New methods of consumer research and controversial advertisin…
Irresistible empire: America's advance through twentieth‐century Europe – Victoria de Grazia
Culture’ and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s
This article studies the reception of the Austro-American market and consumer researcher Ernest Dichter and of motivation research in the United Kingdom between the early 1950s and the 1970s. Dichter became a 'brand' in 1950s America, where he advised corporations on how to use psychoanalysis in order to research the 'hidden' motivations of their consumers.When Dichter arrived in London, British market researchers had already closed the market fo…
The expert consumer: Associations and professionals in consumer society - Edited by Alain Chatriot, Marie-Emanuelle Chessel, and Matthew Hilton
Creativity, Capital and Tacit Knowledge: The Crawford Agency and British Advertising in the Interwar Years
This article discusses the role of creativity, graphic design innovations and tacit knowledge within advertising agency competition processes during the first half of the twentieth century. This period witnessed the arrival of the ‘advertising creative’: the artist-designer, whose output and tacit understanding of consumer tastes became key for the competitive advantage of agencies. Adapting Bourdieu's concept of the social field within which act…
The corporate eye: Photography and the rationalization of American commercial culture, 1884–1929
The Political Theology of Consumer Sovereignty: Towards an Ontology of Consumer Society
The article analyses the common notion that the consumer society is a reflection of those principles in the market that also provide the ideas of democracy and liberal constitutionalism with legitimacy in the political realm. The inalienable right to self-development and self-determination makes the individual the starting and ending point of life, rendering all spheres of market and society a 'republic of choice'. But if consumer society shares …
The market order as metaphysical loot: Theology and the contested legitimacy of consumer capitalism
The mechanism through which the ideology of market capitalism emerged has mostly been interpreted as part of an incremental, inevitable, and thus legitimate ousting of theological concepts from a public sphere that became organized around the principles of the Enlightenment as a secular project. This article stresses the illegitimate aspects of this process, that is the expropriation and re-appropriation of theological devices and ideas for what …
From Fordist to creative economies: The de-Americanisation of European advertising cultures since the 1960s
European advertising, its aesthetics, institutions and its central organisations, the advertising agencies, were profoundly changed by the arrival of American advertising agencies during the inter-war period. Supported by industrial clients who demanded global communications campaigns, and based on new forms of professional advertising management, these agencies soon dominated the course of European advertising history. During the 1960s, the infl…
Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–1969
Book review of: Sean Nixon: Hard Sell. Advertising, Affluence and Transatlantic Relations, c. 1951–1969. (Manchester, Manchester University Press, 2013 xv. 2012 pp., ISBN 978-0-7190-8537-6)
Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing
Cultural Economy, Capitalism and the Logic of the Public Sphere: Reading promotional cultures with Habermas and Schmitt
Review essay: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding/ by Aeron Davis. (Polity, 2013, ISBN 978-0-7456-3983-3, 247 + xi pp
Bruce Barton and the economic theology of american ‘Big Business’ (1925)
Bruce Barton and the economic theology of american ‘Big Business’ (1925)
Theorising narrative in business history
This article, and the special issue that it introduces, encourages business historians to reflect on the narrative nature of the work they produce. The articles provides an overview of how and why narratives came to occupy such a prominent status during the linguistic and narrative ‘turns’ of the 1970s. It then compares the different conceptualisations of narrative analysis that have emerged in historical research and in management and organisati…
The Routledge Handbook of Economic Theology
Market research as ascetic detachment: Product testing in a German market test town
The work that market research companies conduct on behalf of their clients is often understood in terms of market intermediaries that help clients identify both marketing strategies and new marketing opportunities. This article challenges this understanding by interpreting market research work in terms of detachment from the market. Drawing on the example of an experimental market research test town in Germany, the article identifies the role of …
The nomos of the freeport
This article provides a genealogy of the freeport, which are tax-free warehouse facilities for collectors and investors to store artwork and other luxury collectibles in a way that exempts them from customs duties and taxes. The case of the freeport raises questions about the fate of art in neoliberal wealth management regimes, but also questions about the geopolitical and spatial nature of financialized capitalism. The article works with Carl Sc…
Ten little jurors in the training camp: A Genealogy of Audience Simulation
This paper argues that material valuation devices used in consumer research rely on moralized cultural techniques. The paper focuses in detail on one such valuation device, namely audience simulators, and recovers the deeply ascetic and disciplinary nature of this set of techniques. Audience simulation, and in particular the Continuous Response Measurement of media audiences (CRM) allows estimating audience reactions to movies and commercials by …
Clouded futures: Economic barometers and the making of the unpredictable economy
Much of what passes as economic knowledge is metaphorical in nature. This study focuses in particular on the meteorological origins of economic metaphors. Once markets became imagined in terms of atmospheric phenomena, economists and financial services providers began to construct instruments, especially forecasting models, which resembled those used in meteorology. These tools allowed them to better mimic their own metaphors. Forecasting-oriente…
Disconnective action: Online activism against a corporate sponsorship at WorldPride 2021
Disconnective action, this article argues, is an important supplement to the logic of connective action, which enables social movements to organize informally online. Through the (threat of) disconnection, members may (re)assert their agency in relation to social movement organizations. In conducting a case study of LGBTI+ community members’ protests of a corporate sponsorship of WorldPride 2021, we establish disconnective action as a particular …
Stairway to Heaven: LGBTQ+ Gatherings as Civil-Religious Rituals
This paper applies ritual theory to study public LGBTQ+ gatherings, including Pride parades, silent vigils, and commemorative litanies. The analysis of public LGBTQ+ rituals has often focussed on Pride parades and their carnivalistic exuberance. We call instead for more attention to the whole nexus of public rituals that this movement consists of, and we argue that these rituals are central to LGBTQ+ community building and meaning-making in this …
Productive Tensions of Corporate Pride Partnerships: Towards a Relational Ethics of Constitutive Impurity
Based on a qualitative study of Copenhagen 2021 WorldPride, this article explores collaboration between the local organiser and its corporate partners, focusing on the tensions involved in this collaboration, which emerge from and uphold relations between the extremes of unethical pinkwashing, on the one hand, and ethical purity, on the other. Here, pinkwashing is understood as a looming risk, and purity as an unrealizable ideal. As such, corpora…
After abundance: Bringing ends, limits and geopolitics back into sociological thinking about marketing
The review assesses Kevin Mellet's approach to the sociology of marketing, praising his synthesis of existing scholarship and his focus on marketing as ‘market work’ that is embedded in technologies, practices, and professional knowledge. His book exemplifies historical depth and great attention to the forces of the digital transformation. At the same time, I critique his limited engagement with geopolitics, scarcity, and planetary constraints. I…
First as tragedy, then as tease: Marketable cynicism and the return of fascism
This commentary calls on our scholarly community to rethink what Fascism might be in the twenty-first century, and what its origins in social media consumption might have to tell us about the connection between neoliberal market cultures and political instability. I argue that Fascism is still a relevant concept for analysing our present moment, as long as it is not framed by early twentieth-century definitions. Rather than use Fascism as a conve…
Political science (16 works) · Sociology (16 works) · Law (13 works) · Economics (11 works) · Law (10 works) · Business (8 works) · Philosophy (7 works) · Politics (7 works) · Advertising (5 works) · Capitalism (4 works)