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Disconnective action

Online activism against a corporate sponsorship at WorldPride 2021

Bibliographic Data

ID6443418
AuthorsSine Nørholm Just (0000-0002-4179-2708, Roskilde University, corresponding author), Jannick Friis Christensen (0000-0003-4387-793X), Schwarzkopf (0000-0002-0029-6193, Copenhagen Business School)
Year2023
Volume27
Issue1
Pages502-521
Publication date2023-06-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448231178775
OpenAlexW4380790303
LanguageEN
Citations received6
References cited37

Disconnective action, this article argues, is an important supplement to the logic of connective action, which enables social movements to organize informally online. Through the (threat of) disconnection, members may (re)assert their agency in relation to social movement organizations. In conducting a case study of LGBTI+ community members’ protests of a corporate sponsorship of WorldPride 2021, we establish disconnective action as a particular form of within-movement activism that relies both on social media affordances and the conditions of possibility of hybrid media ecologies. Thus, we explore how individual members of the LGBTI+ community were able to influence the formal organization of WorldPride 2021, as the threat of community members’ disconnection from the event led the organizers to terminate a corporate sponsorship. On this basis, we conceptualize disconnective action as a central means for individual activists to shape the movements of which they are part

Action (physics · Affordance · Agency (philosophy · Collective action · Disconnection · Political science · Politics · Public relations · Relation (database · Social media · Social movement · Social science · Sociology · Digital Games and Media · Gender, Feminism, and Media · Law · Psychology · Social Media and Politics

  • The good, the bad, and the obscure

    Open Access•Ib T Gulbrandsen, Sine Nørholm Just et al.•New Media & Society•2026

  • Productive Tensions of Corporate Pride Partnerships

    Open Access•Jannick Friis Christensen, Sine Nørholm Just et al.•Journal of Business Ethics•2025

  • ‘They don’t like us in the global movement’

    Open Access•Darrell E Levi, Zozan Baran et al.•Information Communication & Society•2026

  • Queer survivalscapes under platformisation

    Open Access•S Yang, Shuyu Lelio Yang•Consumption Markets & Culture•2026

  • What do we know about digital public debate? Technological affordances and democratic dilemmas

    Open Access•Ib T Gulbrandsen, Sine Nørholm Just•Nordicom review/NORDICOM review•2025

  • Immaterial intimacy

    Open Access•Jessica Gantt-Shafer•New Media & Society•2024

  • Pride Parades

    Katherine Mcfarland Bruce•Pride parades•2020

  • The Logic of Connective Action

    Open Access•W L Bennett, Alexandra Segerberg•Logic of Connective Action•2013

  • The Affordances of Social Media Platforms

    Taina Bucher, Anne Helmond•The Sage Handbook of Social Media•2018

  • Digital movement parties

    M Deseriis•Information Communication & Society•2020

  • Do clouds have politics? Collective actors in social media land

    Maria Bakardjieva•Information Communication & Society•2015

  • Mediated grassroots collective action

    Open Access•Delia Dumitrica, Mylynn Felt•Information Communication & Society•2020

  • Digital media, political polarization and challenges to democracy

    Maren Beaufort•Information Communication & Society•2018

  • Activists in the dark

    Open Access•Meghan Etter, Michael Etter et al.•Organization•2021

  • Pride Parades and LGBT Movements

    Open Access•Abby Peterson, Mattias Wahlström et al.•Pride Parades and LGBT Movements•2018

  • “Every Parade of Ours is a Pride Parade”

    Open Access•Omer Kilic•Sexualities•2023

  • Social Media Use in Organizations

    Jeffrey W Treem, Paul M Leonardi•Annals of the International…•2013

  • Beyond the eye-catchers

    Open Access•Lia Bozarth, Ceren Budak•New Media & Society•2020

  • Political implications of disconnection on social media

    Open Access•Qinfeng Zhu, Marko M Skoric•New Media & Society•2021

  • When logics of party politics and online activism collide

    Open Access•Niko Hatakka•New Media & Society•2016

  • Hybrid mediation opportunity structure? A case study of Hong Kong’s Anti-National Education Movement

    Open Access•Shiau Ching Wong, Scott Wright•New Media & Society•2019

  • Social media and connective action

    Open Access•Ali Khalil, Leysan Storie•New Media & Society•2020

  • Digital Pride on the Streets of the Internet

    Open Access•Özgür Çalışkan•Sexuality & Culture•2021

  • Trans youth and social media

    Olu Jenzen•Gender Place & Culture•2017

  • Protest logics and the mediation opportunity structure

    Open Access•Bart Cammaerts•European Journal of Communication•2012

  • Quiet Quitting

    Open Access•Anna Scheyett•Social Work•2022

  • Tweeted, deleted

    Lori Meeks, Lindsey Meeks•Information Communication & Society•2016

  • The Logic of Connective Action

    W L Bennett, Alexandra Segerberg•Information Communication & Society•2012

  • Rethinking the homonormative? Lesbian and Hispanic Pride events and the uneven geographies of commoditized identities

    Kai Kenttamaa Squires•Social & Cultural Geography•2019

  • Radical Self-Representation in a Hostile Setting

    Open Access•Oxana Mikhaylova, Galina V Gradoselskaya•Social Media + Society•2021

  • Disinformation and the Structural Transformations of the Public Arena

    Open Access•Andreas Jungherr, Ralph Schroeder•Social Media + Society•2021

  • The Role of Online Media in Mobilizing Large-Scale Collective Action

    Open Access•Zhuo Chen, Poong Oh et al.•Social Media + Society•2021

  • Fostering Dialogic Engagement

    Open Access•Michael L Kent, Maureen Taylor•Social Media + Society•2021

  • Being There Live

    Open Access•Esther Hammelburg•Social Media + Society•2021

  • Scaling Social Movements Through Social Media

    Open Access•Marcia Mundt, Marcia D Mundt et al.•Social Media + Society•2018

  • Reflections and Hypotheses on a Further Structural Transformation of the Political Public Sphere

    Open Access•Jürgen Habermas•Theory Culture & Society•2022

Unique citing works6
Citations per year3
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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