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Chulmo Koo

Biographic Data

ID4147409
NAMEChulmo Koo
GIVEN NAMESChulmo
FAMILY NAMEKoo
SIGNATUREKOO C
AFFILIATIONSKyung Hee University
ORCID0000-0002-9822-1279
VERIFIEDYes
TOTAL WORKS30
TOTAL CITATIONS45
WORKS AS AUTHOR29
WORKS AS EDITOR1
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2026
H-INDEX5
  • Digital happiness in tourism

    Open Access•Hyo Dan Cho, Chulmo Koo et al.•ARTICLE•Current Issues in Tourism•2026

    This research note scrutinises the ambivalent dimensions of digital technology within the realm of tourism, highlighting its complex interaction with physical engagement. By exploring existing literature on the evolving landscape of tourism experiences through an interdisciplinary approach, this paper recognises that the current analysis of digital technology use in tourism often remains biased and narrow. Furthermore, despite ongoing debates sur…

  • When K-drama fiction becomes reality

    Elisa Beaugeard, Hyo Dan Cho et al.•ARTICLE•Current Issues in Tourism•2026

    In recent years, the popularity of Korean dramas has been increasing, influencing viewers’ perceptions of Korea. They have become a key influence on travellers, shaping their expectations and deepening their understanding of Korean culture which impacts their tourist experience. While watching K-drama, tourists become familiar with the destination and the similarities they find reduce the barriers between fiction and reality. This qualitative stu…

  • Urban Political Economies of Sustainable Tourism

    Open Access•Budiman Mahmud Musthofa, Diaz Pranita et al.•ARTICLE•JAS (Journal of ASEAN Studies)•2026

    Although urban tourism policies have embraced sustainability, most frameworks often overlook the political-economic arrangements that determine the governance of sustainability and its implementations. This is most pronounced in Asian cities, given the highly diversified institutional pathways and state–market relationships. To address this gap, this study explored how the implementation of sustainable urban tourism in Jakarta and Seoul is affect…

  • Reframed image congruence

    Open Access•Eunji Lee, Chulmo Koo•ARTICLE•Annals of Tourism Research•2026•References: 54

  • Beyond delivery

    Chulmo Koo, S Y Park et al.•ARTICLE•Current Issues in Tourism•2025

    In this study, we identified stressors arising from the relational dynamics in four stakeholders’ (customers, restaurants, delivery workers, and platforms) interactions within the online food delivery (OfD) platform. We established a correlation between platforms and stress in the existing literature by using the TextRank algorithm, which resulted in a dataset of 4,508 articles from 1942 to 2023. Based on these results, we expressed the complex r…

  • Assessing the economic effects of investment in smart tourism platform

    Open Access•Hyunae Lee, Chulmo Koo et al.•ARTICLE•Tourism Economics•2025

    This study assesses the economic impact of Smart Tourism Platform (STP) projects in Seoul. We begin by outlining the architecture of STP, which comprises seven distinct layers, to deepen our understanding. Next, we analyze their economic effects using a four-step approach that includes Delphi surveys and the updating of Seoul’s 2015 national input-output table to a 2021 regional version through RAS and location quotient (LQ) techniques. Our findi…

  • Effect of interaction type and social playfulness on AI recommendation adoption

    Minjeong Park, Myung-Sup Park et al.•ARTICLE•Asia Pacific Journal of Tourism…•2025•References: 15

  • Seeing AI as human or machine? Effects of transparency, valence, and readability on review summary helpfulness

    Open Access•Yerin Yhee, Chulmo Koo•ARTICLE•Tourism Management•2025•Cited by: 1•References: 10

  • Sleepy travelers on holidays

    Open Access•Joo Young Kim, Shynar Dyussembayeva et al.•ARTICLE•Tourism Management•2025•References: 74

  • Destination Advertising on YouTube

    Open Access•Seunghun Shin, Taekyung Kim et al.•ARTICLE•Journal of Hospitality & Tourism…•2025•References: 64

    This research aims to understand the unique aspects of social media that should be considered by a destination marketing organization (DMO) to create advertisements that attract the interests of tourists on YouTube. It examines the effectiveness of two YouTube-specific practices—native advertising and comment management. Two studies with a multi-method approach examined the effects of such practices on tourists’ perceptions regarding DMOs’ YouTub…

  • Triadic spatial distance and social media assets for food tourists

    Hanna Lee, Jinwon Kim et al.•ARTICLE•Current Issues in Tourism•2024

    This paper examines the potential impact of the triadic social interaction instigated by spatial distance between author, reader, and business that detects tourists’ geographical decision patterns. A social media asset for brands is a digital presence that encourages positive consumer responses in media communication. Using 2,129 items of author-reader-business paired review data, the findings indicate that geographical proximity between the revi…

  • ‘Platform stress’

    Jae eun Park, Eunji Lee et al.•ARTICLE•Current Issues in Tourism•2024

    In global P2P accommodation platform operations, hosts can experience severe stress from the platform company, customers, and technological complexity. Applying sociotechnical theory, this study aims to explore platform stress in the sharing economy and verify the stressor-strain-outcome (SSO) framework. A survey of Airbnb hosts demonstrates that ‘conflict with headquarters,’ ‘negative reviews from customers,’ and ‘technological complexity’ influ…

  • Effect of ChatGPT's Answering Style on Users ' Acceptance in a Trip Planning Context

    Open Access•Jungkeun Kim, Seunghun Shin et al.•ARTICLE•International Journal of Tourism…•2024

    This research examines the effect of the answering style of ChatGPT on users' acceptance in a trip planning context, where ChatGPT recommends a list of destinations. Focusing on two style factors (information structure: destinations are listed vs. explained; communication style: opening and ending remarks are present vs. absent), we examined how travelers' acceptance of ChatGPT ' s recommendation varied with its answering style based on the “Comp…

  • Meme-affordance tourism

    Open Access•Yerin Yhee, Jahyun Goo et al.•ARTICLE•Decision Support Systems•2024

  • Understanding compensatory travel

    Open Access•Joo Young Kim, Jungkeun Kim et al.•ARTICLE•Annals of Tourism Research•2024•Cited by: 2•References: 60

  • Metaverse tourism

    Chulmo Koo, Jookyung Kwon et al.•ARTICLE•Current Issues in Tourism•2023

    Although research on the category of metaverse attributes has expanded, the notion of metaverse tourism has yet to be identified in the tourism context. This research note suggests four propositions of metaverse tourism. First, the core technologies of metaverse tourism will lead to a new level of immersive experiences. Second, metaverse tourists can develop more realistic expectations in the pre-trip stage. Third, researchers should consider met…

  • Understanding customer's meaningful engagement with AI-powered service robots

    Open Access•Sunyoung Hlee, Jaehyun Park et al.•ARTICLE•Information Technology and People•2023

    Purpose The purpose of this study is to empirically investigate what aspects of service robot interactions with customers can lead to meaningful outcomes in the view of customers. The study examines functional and emotional elements of AI service robots in terms of meaningful outcomes. Design/methodology/approach This study highlights AI service robots' meaningful outcomes as a viable research problem and proposes a research model utilizing the S…

  • Trust in managerial response offsets negative review

    Open Access•Yerin Yhee, Hyemin Kim et al.•ARTICLE•Annals of Tourism Research•2023•Cited by: 5•References: 3

  • Effects of price sorting display on extreme option choice aversion

    Open Access•Jungkeun Kim, Sung‐su Kim et al.•ARTICLE•Tourism Management•2023•Cited by: 2•References: 79

  • Spatial and social distances between U.S. domestic travelers in restaurant review assessment

    Open Access•Hanna Lee, Chulmo Koo et al.•ARTICLE•Tourism Management•2022•Cited by: 3•References: 6

  • Dyadic communication in online review platforms

    Hanna Lee, Sung‐byung Yang et al.•ARTICLE•Current Issues in Tourism•2021

    Emerging technology and information search capabilities have the potential to enhance the efficiency of consumer recommendations for travellers. One critical factor that has been understudied in online reviews is that of the reader–poster dyadic relationship and its impact on review evaluations. This paper provides an understanding of reader–poster dyads associated with interpersonal similarities in residency and elite status that affect restaura…

  • Information and Communication Technologies in Tourism 2021

    Open Access•Wolfgang Wörndl, Chulmo Koo et al.•EDITOR•BOOK•Information and Communication…•2021

    This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-dri…

  • Special issue on smart tourism cities

    Chulmo Koo, Ulrike Gretzel et al.•ARTICLE•Asia Pacific Journal of Tourism…•2021•References: 1

    In recent years, the global prevalence of smart technologies and devices has fundamentally changed the way urban spaces are constructed, consumed, and shared between visitors and residents, as well

  • Smart tourism cities

    Ulrike Gretzel, Chulmo Koo•ARTICLE•Asia Pacific Journal of Tourism…•2021•Cited by: 6•References: 4

    Smart tourism emerges from the application of advanced technologies in the context of destinations, most often cities. It borrows extensively from smart city development ideas but its conceptualization as well as realization have been kept separate from broader smart city initiatives. This paper argues that such a separation makes little sense in a world where the everyday and the touristic increasingly overlap and smart technologies blur the lin…

  • The way of generation Y enjoying Jazz festival

    Tami Nguyen, Kyungmin Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 5•References: 9

    Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music fes…

Next
  • Tourists’ happiness

    Hanna Lee, Jimin Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 14•References: 9

    The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation be…

  • Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy

    Open Access•Hanna Lee, Sung‐byung Yang et al.•ARTICLE•Tourism Management•2019•Cited by: 7•References: 40

  • Smart tourism cities

    Ulrike Gretzel, Chulmo Koo•ARTICLE•Asia Pacific Journal of Tourism…•2021•Cited by: 6•References: 4

    Smart tourism emerges from the application of advanced technologies in the context of destinations, most often cities. It borrows extensively from smart city development ideas but its conceptualization as well as realization have been kept separate from broader smart city initiatives. This paper argues that such a separation makes little sense in a world where the everyday and the touristic increasingly overlap and smart technologies blur the lin…

  • Trust in managerial response offsets negative review

    Open Access•Yerin Yhee, Hyemin Kim et al.•ARTICLE•Annals of Tourism Research•2023•Cited by: 5•References: 3

  • The way of generation Y enjoying Jazz festival

    Tami Nguyen, Kyungmin Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 5•References: 9

    Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music fes…

  • Spatial and social distances between U.S. domestic travelers in restaurant review assessment

    Open Access•Hanna Lee, Chulmo Koo et al.•ARTICLE•Tourism Management•2022•Cited by: 3•References: 6

  • Understanding compensatory travel

    Open Access•Joo Young Kim, Jungkeun Kim et al.•ARTICLE•Annals of Tourism Research•2024•Cited by: 2•References: 60

  • Effects of price sorting display on extreme option choice aversion

    Open Access•Jungkeun Kim, Sung‐su Kim et al.•ARTICLE•Tourism Management•2023•Cited by: 2•References: 79

  • Seeing AI as human or machine? Effects of transparency, valence, and readability on review summary helpfulness

    Open Access•Yerin Yhee, Chulmo Koo•ARTICLE•Tourism Management•2025•Cited by: 1•References: 10

  • The use of social media in travel information search

    Open Access•Namho Chung, Chulmo Koo•ARTICLE•Telematics and Informatics•2014

  • Conceptual foundations for understanding smart tourism ecosystems

    Open Access•Ulrike Gretzel, Hannes Werthner et al.•ARTICLE•Computers in Human Behavior•2015

  • The Role of Augmented Reality for Experience-Influenced Environments

    Open Access•Namho Chung, Hyunae Lee et al.•ARTICLE•Travel Research Bulletin•2018

    In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool to provide visitors with better experiences while preserving the integrity of the sites. However, little research has examined the impact of AR on customers’ attitudes and behavioral intentions toward the sites. By integrating the post-acceptance model of information systems (IS) continuance, balance theory, and the theory of reasoned action (TRA), we …

  • Tourists’ happiness

    Hanna Lee, Jimin Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2018•Cited by: 14•References: 9

    The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation be…

  • The way of generation Y enjoying Jazz festival

    Tami Nguyen, Kyungmin Lee et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 5•References: 9

    Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music fes…

  • Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy

    Open Access•Hanna Lee, Sung‐byung Yang et al.•ARTICLE•Tourism Management•2019•Cited by: 7•References: 40

  • Dyadic communication in online review platforms

    Hanna Lee, Sung‐byung Yang et al.•ARTICLE•Current Issues in Tourism•2021

    Emerging technology and information search capabilities have the potential to enhance the efficiency of consumer recommendations for travellers. One critical factor that has been understudied in online reviews is that of the reader–poster dyadic relationship and its impact on review evaluations. This paper provides an understanding of reader–poster dyads associated with interpersonal similarities in residency and elite status that affect restaura…

  • Information and Communication Technologies in Tourism 2021

    Open Access•Wolfgang Wörndl, Chulmo Koo et al.•EDITOR•BOOK•Information and Communication…•2021

    This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-dri…

  • Special issue on smart tourism cities

    Chulmo Koo, Ulrike Gretzel et al.•ARTICLE•Asia Pacific Journal of Tourism…•2021•References: 1

    In recent years, the global prevalence of smart technologies and devices has fundamentally changed the way urban spaces are constructed, consumed, and shared between visitors and residents, as well

  • Smart tourism cities

    Ulrike Gretzel, Chulmo Koo•ARTICLE•Asia Pacific Journal of Tourism…•2021•Cited by: 6•References: 4

    Smart tourism emerges from the application of advanced technologies in the context of destinations, most often cities. It borrows extensively from smart city development ideas but its conceptualization as well as realization have been kept separate from broader smart city initiatives. This paper argues that such a separation makes little sense in a world where the everyday and the touristic increasingly overlap and smart technologies blur the lin…

  • Spatial and social distances between U.S. domestic travelers in restaurant review assessment

    Open Access•Hanna Lee, Chulmo Koo et al.•ARTICLE•Tourism Management•2022•Cited by: 3•References: 6

  • Metaverse tourism

    Chulmo Koo, Jookyung Kwon et al.•ARTICLE•Current Issues in Tourism•2023

    Although research on the category of metaverse attributes has expanded, the notion of metaverse tourism has yet to be identified in the tourism context. This research note suggests four propositions of metaverse tourism. First, the core technologies of metaverse tourism will lead to a new level of immersive experiences. Second, metaverse tourists can develop more realistic expectations in the pre-trip stage. Third, researchers should consider met…

  • Understanding customer's meaningful engagement with AI-powered service robots

    Open Access•Sunyoung Hlee, Jaehyun Park et al.•ARTICLE•Information Technology and People•2023

    Purpose The purpose of this study is to empirically investigate what aspects of service robot interactions with customers can lead to meaningful outcomes in the view of customers. The study examines functional and emotional elements of AI service robots in terms of meaningful outcomes. Design/methodology/approach This study highlights AI service robots' meaningful outcomes as a viable research problem and proposes a research model utilizing the S…

  • Trust in managerial response offsets negative review

    Open Access•Yerin Yhee, Hyemin Kim et al.•ARTICLE•Annals of Tourism Research•2023•Cited by: 5•References: 3

  • Effects of price sorting display on extreme option choice aversion

    Open Access•Jungkeun Kim, Sung‐su Kim et al.•ARTICLE•Tourism Management•2023•Cited by: 2•References: 79

  • Triadic spatial distance and social media assets for food tourists

    Hanna Lee, Jinwon Kim et al.•ARTICLE•Current Issues in Tourism•2024

    This paper examines the potential impact of the triadic social interaction instigated by spatial distance between author, reader, and business that detects tourists’ geographical decision patterns. A social media asset for brands is a digital presence that encourages positive consumer responses in media communication. Using 2,129 items of author-reader-business paired review data, the findings indicate that geographical proximity between the revi…

  • ‘Platform stress’

    Jae eun Park, Eunji Lee et al.•ARTICLE•Current Issues in Tourism•2024

    In global P2P accommodation platform operations, hosts can experience severe stress from the platform company, customers, and technological complexity. Applying sociotechnical theory, this study aims to explore platform stress in the sharing economy and verify the stressor-strain-outcome (SSO) framework. A survey of Airbnb hosts demonstrates that ‘conflict with headquarters,’ ‘negative reviews from customers,’ and ‘technological complexity’ influ…

  • Effect of ChatGPT's Answering Style on Users ' Acceptance in a Trip Planning Context

    Open Access•Jungkeun Kim, Seunghun Shin et al.•ARTICLE•International Journal of Tourism…•2024

    This research examines the effect of the answering style of ChatGPT on users' acceptance in a trip planning context, where ChatGPT recommends a list of destinations. Focusing on two style factors (information structure: destinations are listed vs. explained; communication style: opening and ending remarks are present vs. absent), we examined how travelers' acceptance of ChatGPT ' s recommendation varied with its answering style based on the “Comp…

  • Meme-affordance tourism

    Open Access•Yerin Yhee, Jahyun Goo et al.•ARTICLE•Decision Support Systems•2024

  • Understanding compensatory travel

    Open Access•Joo Young Kim, Jungkeun Kim et al.•ARTICLE•Annals of Tourism Research•2024•Cited by: 2•References: 60

  • Beyond delivery

    Chulmo Koo, S Y Park et al.•ARTICLE•Current Issues in Tourism•2025

    In this study, we identified stressors arising from the relational dynamics in four stakeholders’ (customers, restaurants, delivery workers, and platforms) interactions within the online food delivery (OfD) platform. We established a correlation between platforms and stress in the existing literature by using the TextRank algorithm, which resulted in a dataset of 4,508 articles from 1942 to 2023. Based on these results, we expressed the complex r…

  • Assessing the economic effects of investment in smart tourism platform

    Open Access•Hyunae Lee, Chulmo Koo et al.•ARTICLE•Tourism Economics•2025

    This study assesses the economic impact of Smart Tourism Platform (STP) projects in Seoul. We begin by outlining the architecture of STP, which comprises seven distinct layers, to deepen our understanding. Next, we analyze their economic effects using a four-step approach that includes Delphi surveys and the updating of Seoul’s 2015 national input-output table to a 2021 regional version through RAS and location quotient (LQ) techniques. Our findi…

  • Effect of interaction type and social playfulness on AI recommendation adoption

    Minjeong Park, Myung-Sup Park et al.•ARTICLE•Asia Pacific Journal of Tourism…•2025•References: 15

  • Seeing AI as human or machine? Effects of transparency, valence, and readability on review summary helpfulness

    Open Access•Yerin Yhee, Chulmo Koo•ARTICLE•Tourism Management•2025•Cited by: 1•References: 10

  • Sleepy travelers on holidays

    Open Access•Joo Young Kim, Shynar Dyussembayeva et al.•ARTICLE•Tourism Management•2025•References: 74

Digital Marketing and Social Media (23 works) · Business (22 works) · Psychology (20 works) · Marketing (19 works) · Tourism (19 works) · Computer Science (18 works) · Geography (12 works) · Political science (12 works) · Diverse Aspects of Tourism Research (11 works) · Social Psychology (11 works)

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