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The way of generation Y enjoying Jazz festival

A case of the Korea (Jarasum) music festival

Bibliographic Data

ID12463259
AuthorsTami Nguyen (Kyung Hee University), Kyungmin Lee (0000-0001-9599-6362, Kyung Hee University), Namho Chung (0000-0002-2118-0413, Kyung Hee University), Chulmo Koo (0000-0002-9822-1279, Kyung Hee University, corresponding author)
Year2019
Volume25
Issue1
Pages52-63
Publication date2019-02-18
Open AccessNo
TypeARTICLE
VenueAsia Pacific Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1094-1665 • E-ISSN: 1741-6507
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/10941665.2019.1580755
OpenAlexW2917269219
LanguageEN
Citations received9
References cited42

Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music festival. The results are expected to assist festival organizers in managing and implementing market-oriented service strategies to improve the quality of festivals and therefore to enhance the attendee satisfactions and their behavioral intentions

Advertising · Art · Business · Film festival · Geography · Interactivity · Jazz · Media studies · Multimedia · Music festival · Perception · Service (business · Sociology · Tourism · Visual arts · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Sport and Mega-Event Impacts · Marketing

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Citations per year1.29
Citation span2019 - 2025 (7)
Highly citedNo

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