Nigel Jackson
Biographic Data
| ID | 4154319 |
|---|---|
| NAME | Nigel Jackson |
| GIVEN NAMES | Nigel |
| FAMILY NAME | Jackson |
| SIGNATURE | JACKSON N |
| AFFILIATIONS | University of Plymouth |
| ORCID | 0000-0003-1674-8649 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 270 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 8 |
Information, issues, and supporters: The application of online persuasion in the 2015 G eneral E lection
This paper explores how political parties use their websites to persuade visitors during the 2015 UK General Election campaign. The home pages of 41 party websites were assessed. The findings suggest that parties view visitors as rationally assessing material, not emotionally; thus, the content provides information and seeks to mobilise support and generate resources. However, application of Nielsen's F‐pattern finds that these are precisely the …
Politics: The Basics
Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election
The Internet has been to date used as a space for simple promotion by political parties; websites present an opportunity for the delivery of non-mediated communication directly to the online audience and nothing more. However, new patterns in usage during campaigns, particularly that of Barack Obama, aided by the technological innovations that fall under the umbrella of Web 2.0, offer new models of online political communication. Through an analy…
General election marketing—selling a can of beans, building a favours bank or managing an event
This paper applies three marketing approaches to identify a possible framework for analysing the 2010 general election. The first approach to be assessed is transactional, which is the traditional view of political marketing. The second approach is relationship marketing, of which there is some evidence that it has applied to politics. The third approach, experiential, has not yet been applied to the political context. As this is an exploratory r…
After the Tsunami: Crisis Communication in Finland and Sweden
The tsunami disaster in Southeast Asia during Christmas 2004 caused many deaths among vacationers from Finland and Sweden. It could be described as one of the worst catastrophes experienced during the post-war period in these countries. This book examines how this dramatic and unexpected event affected public communication patterns and practices in countries like Finland and Sweden. The communicative relations between government actors, the media…
Perception or Reality: How MPs Believe the Internet Helps Them Win Votes
The orthodox view is that neither the election campaign nor the activities of local Members of Parliament (MPs) has any effect on the final outcome of UK general elections. However, more recent research has suggested that both the election campaign and the activity of individual MPs has an effect. This article seeks to ascertain whether MPs believe that the Internet can help them gain votes. Data were collected from a questionnaire and interviews…
Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning
This study presents data from content analyses of the websites of all parties that stood in the 2009 European parliamentary elections in France, Germany, Great Britain and Poland. It cross-nationally examines the main functions of the websites, the adoption of Web 1.0 and Web 2.0 features, and the political and cultural factors that determine parties’ online communication. The findings show that while the main website function varies across count…
Microblogging, Constituency Service and Impression Management: UK MPs and the Use of Twitter
Twitter, a microblogging site which allows users to deliver statements, thoughts and links in 140 characters to followers as well as a wider Internet audience, is the latest online communications technology adopted by MPs. Assessing the use of early adopters, this article considers which MPs are most likely to use Twitter (e.g. tweeting), and how. Content analysis of tweeting MPs was conducted, and identified personal and political characteristic…
Towards a More Participatory Style of Election Campaigning: The Impact of Web 2.0 on the UK 2010 General Election
Web 2.0 has heralded a networked, participatory and conversational culture reaching beyond national borders and cultures, reshaping communicational hierarchies and thus creating a new set of communicative rules. Web 2.0 offers political actors a potentially effective means of building a relationship with activists, supporters and possibly floating voters. The cost, however, is that the interactive nature of these technologies requires some loss o…
Tentative steps towards interaction: The use of the Internet in the British European Parliament Election 2009
Purpose This study seeks to discover whether the existence of Web 2.0 applications introduced a more interactive approach to British parties and candidates’ use of the Internet during the 2009 European Parliament elections. Design/methodology/approach Research data were based on content analysis of the web sites of British candidates and parties during the 2009 European Parliament elections. The conceptual framework assesses whether there is evid…
Political Parties and Web 2.0: The Liberal Democrat Perspective
Political parties have been criticised for their limited use of interactivity via their Internet presences, largely it is suggested because they seek to control their online messages. This article will consider interactivity from the perspective of a political party, the Liberal Democrats, using their Freedom Bill online campaign as a case study. We suggest that the Liberal Democrats use ‘weak interactivity’ because of internal policymaking conce…
Building an Architecture of Participation? Political Parties and Web 2.0 in Britain
This article examines the differences between Web 1.0 and Web 2.0 and how these Web strategies are used within a political communication context. The data focus on how political parties (and their leaders) in Britain use Web 2.0 applications. We consider whether the content political elites published in their Web 2.0 applications is shovelware and more appropriate for Web 1.0, or if a genuinely Web 2.0 style of political communication is emerging…
MPs and E-representation: Me, MySpace and I
Representation in the Blogosphere: MPs and Their New Constituents
Journal Article Representation in the Blogosphere: MPs and Their New Constituents Get access Nigel Jackson Nigel Jackson Search for other works by this author on: Oxford Academic Google Scholar Parliamentary Affairs, Volume 61, Issue 4, October 2008, Pages 642–660, https://doi.org/10.1093/pa/gsn021 Published: 20 June 2008
Scattergun' or 'rifle' approach to communication: MPs in the blogosphere
The existing literature suggests that MPs will use a weblog to promote their activities to constituents in a very similar way to how they use websites. Yet, the discussion of Web 1.0 and Web 2.0 suggests that the nature of this debate is evolving. This article, based on a three month content analysis of seven MPs' weblogs, and interviews with four of these blogging MPs, seeks to identify what impact a weblog has on their workload, roles and how t…
Seeking Unmediated Political Information in a Mediated Environment: The uses and gratifications of political parties' e-newsletters
Political parties are increasingly attempting to communicate to sections of the electorate directly, in order to relay targeted messages. E-newsletters are one key communication mode that facilitates this strategy, and previous research indicates that these, like many communications using information and communication technology, offer much potential for the sender. This research focuses on the receiver, explicitly taking a uses and gratification…
Political parties, the Internet and the 2005 General Election: Third time lucky
Purpose Existing literature has agreed that during elections party web sites are primarily an information tool. This study seeks to identify to what extent political parties have developed a distinctive role for the Internet as a communications channel. Design/methodology/approach Research data were based on content analysis of the web sites and e‐newsletters of parties contesting the 2005 UK General Election, and interviews with party e‐campaign…
A mixed motive approach to lobbying: Applying game theory to analyse the impact of co‐operation and conflict on perceived lobbying success
This study was motivated by the apparent discrepancy between guidance for public relations best practice using co‐operation and collaboration to resolve conflict, and the potential to use the positive elements of conflict and competition to lobby more effectively. Game theory matrix was applied to nine lobbying campaigns, and used narrative analysis to identify themes of co‐operation, conflict, and mixed motive lobbying in the transcripts. The pr…
Just Public Relations or an Attempt at Interaction: British MPs in the Press, on the Web and ‘In Your Face’
It is no longer sufficient for a British Member of Parliament to represent a particular party and be in a safe seat to guarantee re-election. Arguably the MP has to prove that they not only represent the party but also the constituency, and increasingly they feel under pressure to prove they take the latter aspect of the job very seriously. Therefore we find them engaging in various activities which can be described as profile building or public …
MPs and web technologies: An untapped opportunity
MPs have not previously been assigned a major role in electoral campaigning, being considered only one element of a political party's ‘marketing’ tools for winning votes. Evidence now suggests that the relationship between MPs and their constituents is changing. The concept of ‘constituency service’ implies that individual MPs can have a much greater influence on local voters and so possibly buck national trends. At the same time the concept of t…
Opportunistic screening for Chlamydia in general practice: The experience of health professionals
Chlamydia trachomatis is the most common curable bacterial sexually transmitted infection in the UK. The infection is asymptomatic in up to 70% of women, and if untreated, can lead to pelvic inflammatory disease, ectopic pregnancy and infertility. Chlamydial infection can be diagnosed using urine testing and is easily treated with antibiotics. In 1999, the UK Department of Health funded a pilot opportunistic Chlamydia screening programme in two h…
Politics: The Basics
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as: • Why does politics matter? • Why obey the state? • What are the key approaches to power? • How are political decisions made? • What are the current issues af…
Microblogging, Constituency Service and Impression Management: UK MPs and the Use of Twitter
Twitter, a microblogging site which allows users to deliver statements, thoughts and links in 140 characters to followers as well as a wider Internet audience, is the latest online communications technology adopted by MPs. Assessing the use of early adopters, this article considers which MPs are most likely to use Twitter (e.g. tweeting), and how. Content analysis of tweeting MPs was conducted, and identified personal and political characteristic…
Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning
This study presents data from content analyses of the websites of all parties that stood in the 2009 European parliamentary elections in France, Germany, Great Britain and Poland. It cross-nationally examines the main functions of the websites, the adoption of Web 1.0 and Web 2.0 features, and the political and cultural factors that determine parties’ online communication. The findings show that while the main website function varies across count…
Building an Architecture of Participation? Political Parties and Web 2.0 in Britain
This article examines the differences between Web 1.0 and Web 2.0 and how these Web strategies are used within a political communication context. The data focus on how political parties (and their leaders) in Britain use Web 2.0 applications. We consider whether the content political elites published in their Web 2.0 applications is shovelware and more appropriate for Web 1.0, or if a genuinely Web 2.0 style of political communication is emerging…
MPs and web technologies: An untapped opportunity
MPs have not previously been assigned a major role in electoral campaigning, being considered only one element of a political party's ‘marketing’ tools for winning votes. Evidence now suggests that the relationship between MPs and their constituents is changing. The concept of ‘constituency service’ implies that individual MPs can have a much greater influence on local voters and so possibly buck national trends. At the same time the concept of t…
MPs and E-representation: Me, MySpace and I
Representation in the Blogosphere: MPs and Their New Constituents
Journal Article Representation in the Blogosphere: MPs and Their New Constituents Get access Nigel Jackson Nigel Jackson Search for other works by this author on: Oxford Academic Google Scholar Parliamentary Affairs, Volume 61, Issue 4, October 2008, Pages 642–660, https://doi.org/10.1093/pa/gsn021 Published: 20 June 2008
Scattergun' or 'rifle' approach to communication: MPs in the blogosphere
The existing literature suggests that MPs will use a weblog to promote their activities to constituents in a very similar way to how they use websites. Yet, the discussion of Web 1.0 and Web 2.0 suggests that the nature of this debate is evolving. This article, based on a three month content analysis of seven MPs' weblogs, and interviews with four of these blogging MPs, seeks to identify what impact a weblog has on their workload, roles and how t…
Political parties, the Internet and the 2005 General Election: Third time lucky
Purpose Existing literature has agreed that during elections party web sites are primarily an information tool. This study seeks to identify to what extent political parties have developed a distinctive role for the Internet as a communications channel. Design/methodology/approach Research data were based on content analysis of the web sites and e‐newsletters of parties contesting the 2005 UK General Election, and interviews with party e‐campaign…
Tentative steps towards interaction: The use of the Internet in the British European Parliament Election 2009
Purpose This study seeks to discover whether the existence of Web 2.0 applications introduced a more interactive approach to British parties and candidates’ use of the Internet during the 2009 European Parliament elections. Design/methodology/approach Research data were based on content analysis of the web sites of British candidates and parties during the 2009 European Parliament elections. The conceptual framework assesses whether there is evid…
Perception or Reality: How MPs Believe the Internet Helps Them Win Votes
The orthodox view is that neither the election campaign nor the activities of local Members of Parliament (MPs) has any effect on the final outcome of UK general elections. However, more recent research has suggested that both the election campaign and the activity of individual MPs has an effect. This article seeks to ascertain whether MPs believe that the Internet can help them gain votes. Data were collected from a questionnaire and interviews…
Political Parties and Web 2.0: The Liberal Democrat Perspective
Political parties have been criticised for their limited use of interactivity via their Internet presences, largely it is suggested because they seek to control their online messages. This article will consider interactivity from the perspective of a political party, the Liberal Democrats, using their Freedom Bill online campaign as a case study. We suggest that the Liberal Democrats use ‘weak interactivity’ because of internal policymaking conce…
Just Public Relations or an Attempt at Interaction: British MPs in the Press, on the Web and ‘In Your Face’
It is no longer sufficient for a British Member of Parliament to represent a particular party and be in a safe seat to guarantee re-election. Arguably the MP has to prove that they not only represent the party but also the constituency, and increasingly they feel under pressure to prove they take the latter aspect of the job very seriously. Therefore we find them engaging in various activities which can be described as profile building or public …
Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election
The Internet has been to date used as a space for simple promotion by political parties; websites present an opportunity for the delivery of non-mediated communication directly to the online audience and nothing more. However, new patterns in usage during campaigns, particularly that of Barack Obama, aided by the technological innovations that fall under the umbrella of Web 2.0, offer new models of online political communication. Through an analy…
Politics: The Basics
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as: • Why does politics matter? • Why obey the state? • What are the key approaches to power? • How are political decisions made? • What are the current issues af…
MPs and web technologies: An untapped opportunity
MPs have not previously been assigned a major role in electoral campaigning, being considered only one element of a political party's ‘marketing’ tools for winning votes. Evidence now suggests that the relationship between MPs and their constituents is changing. The concept of ‘constituency service’ implies that individual MPs can have a much greater influence on local voters and so possibly buck national trends. At the same time the concept of t…
Opportunistic screening for Chlamydia in general practice: The experience of health professionals
Chlamydia trachomatis is the most common curable bacterial sexually transmitted infection in the UK. The infection is asymptomatic in up to 70% of women, and if untreated, can lead to pelvic inflammatory disease, ectopic pregnancy and infertility. Chlamydial infection can be diagnosed using urine testing and is easily treated with antibiotics. In 1999, the UK Department of Health funded a pilot opportunistic Chlamydia screening programme in two h…
Just Public Relations or an Attempt at Interaction: British MPs in the Press, on the Web and ‘In Your Face’
It is no longer sufficient for a British Member of Parliament to represent a particular party and be in a safe seat to guarantee re-election. Arguably the MP has to prove that they not only represent the party but also the constituency, and increasingly they feel under pressure to prove they take the latter aspect of the job very seriously. Therefore we find them engaging in various activities which can be described as profile building or public …
A mixed motive approach to lobbying: Applying game theory to analyse the impact of co‐operation and conflict on perceived lobbying success
This study was motivated by the apparent discrepancy between guidance for public relations best practice using co‐operation and collaboration to resolve conflict, and the potential to use the positive elements of conflict and competition to lobby more effectively. Game theory matrix was applied to nine lobbying campaigns, and used narrative analysis to identify themes of co‐operation, conflict, and mixed motive lobbying in the transcripts. The pr…
Seeking Unmediated Political Information in a Mediated Environment: The uses and gratifications of political parties' e-newsletters
Political parties are increasingly attempting to communicate to sections of the electorate directly, in order to relay targeted messages. E-newsletters are one key communication mode that facilitates this strategy, and previous research indicates that these, like many communications using information and communication technology, offer much potential for the sender. This research focuses on the receiver, explicitly taking a uses and gratification…
Political parties, the Internet and the 2005 General Election: Third time lucky
Purpose Existing literature has agreed that during elections party web sites are primarily an information tool. This study seeks to identify to what extent political parties have developed a distinctive role for the Internet as a communications channel. Design/methodology/approach Research data were based on content analysis of the web sites and e‐newsletters of parties contesting the 2005 UK General Election, and interviews with party e‐campaign…
Representation in the Blogosphere: MPs and Their New Constituents
Journal Article Representation in the Blogosphere: MPs and Their New Constituents Get access Nigel Jackson Nigel Jackson Search for other works by this author on: Oxford Academic Google Scholar Parliamentary Affairs, Volume 61, Issue 4, October 2008, Pages 642–660, https://doi.org/10.1093/pa/gsn021 Published: 20 June 2008
Scattergun' or 'rifle' approach to communication: MPs in the blogosphere
The existing literature suggests that MPs will use a weblog to promote their activities to constituents in a very similar way to how they use websites. Yet, the discussion of Web 1.0 and Web 2.0 suggests that the nature of this debate is evolving. This article, based on a three month content analysis of seven MPs' weblogs, and interviews with four of these blogging MPs, seeks to identify what impact a weblog has on their workload, roles and how t…
Building an Architecture of Participation? Political Parties and Web 2.0 in Britain
This article examines the differences between Web 1.0 and Web 2.0 and how these Web strategies are used within a political communication context. The data focus on how political parties (and their leaders) in Britain use Web 2.0 applications. We consider whether the content political elites published in their Web 2.0 applications is shovelware and more appropriate for Web 1.0, or if a genuinely Web 2.0 style of political communication is emerging…
MPs and E-representation: Me, MySpace and I
Towards a More Participatory Style of Election Campaigning: The Impact of Web 2.0 on the UK 2010 General Election
Web 2.0 has heralded a networked, participatory and conversational culture reaching beyond national borders and cultures, reshaping communicational hierarchies and thus creating a new set of communicative rules. Web 2.0 offers political actors a potentially effective means of building a relationship with activists, supporters and possibly floating voters. The cost, however, is that the interactive nature of these technologies requires some loss o…
Tentative steps towards interaction: The use of the Internet in the British European Parliament Election 2009
Purpose This study seeks to discover whether the existence of Web 2.0 applications introduced a more interactive approach to British parties and candidates’ use of the Internet during the 2009 European Parliament elections. Design/methodology/approach Research data were based on content analysis of the web sites of British candidates and parties during the 2009 European Parliament elections. The conceptual framework assesses whether there is evid…
Political Parties and Web 2.0: The Liberal Democrat Perspective
Political parties have been criticised for their limited use of interactivity via their Internet presences, largely it is suggested because they seek to control their online messages. This article will consider interactivity from the perspective of a political party, the Liberal Democrats, using their Freedom Bill online campaign as a case study. We suggest that the Liberal Democrats use ‘weak interactivity’ because of internal policymaking conce…
Perception or Reality: How MPs Believe the Internet Helps Them Win Votes
The orthodox view is that neither the election campaign nor the activities of local Members of Parliament (MPs) has any effect on the final outcome of UK general elections. However, more recent research has suggested that both the election campaign and the activity of individual MPs has an effect. This article seeks to ascertain whether MPs believe that the Internet can help them gain votes. Data were collected from a questionnaire and interviews…
Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning
This study presents data from content analyses of the websites of all parties that stood in the 2009 European parliamentary elections in France, Germany, Great Britain and Poland. It cross-nationally examines the main functions of the websites, the adoption of Web 1.0 and Web 2.0 features, and the political and cultural factors that determine parties’ online communication. The findings show that while the main website function varies across count…
Microblogging, Constituency Service and Impression Management: UK MPs and the Use of Twitter
Twitter, a microblogging site which allows users to deliver statements, thoughts and links in 140 characters to followers as well as a wider Internet audience, is the latest online communications technology adopted by MPs. Assessing the use of early adopters, this article considers which MPs are most likely to use Twitter (e.g. tweeting), and how. Content analysis of tweeting MPs was conducted, and identified personal and political characteristic…
After the Tsunami: Crisis Communication in Finland and Sweden
The tsunami disaster in Southeast Asia during Christmas 2004 caused many deaths among vacationers from Finland and Sweden. It could be described as one of the worst catastrophes experienced during the post-war period in these countries. This book examines how this dramatic and unexpected event affected public communication patterns and practices in countries like Finland and Sweden. The communicative relations between government actors, the media…
Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election
The Internet has been to date used as a space for simple promotion by political parties; websites present an opportunity for the delivery of non-mediated communication directly to the online audience and nothing more. However, new patterns in usage during campaigns, particularly that of Barack Obama, aided by the technological innovations that fall under the umbrella of Web 2.0, offer new models of online political communication. Through an analy…
General election marketing—selling a can of beans, building a favours bank or managing an event
This paper applies three marketing approaches to identify a possible framework for analysing the 2010 general election. The first approach to be assessed is transactional, which is the traditional view of political marketing. The second approach is relationship marketing, of which there is some evidence that it has applied to politics. The third approach, experiential, has not yet been applied to the political context. As this is an exploratory r…
Politics: The Basics
Information, issues, and supporters: The application of online persuasion in the 2015 G eneral E lection
This paper explores how political parties use their websites to persuade visitors during the 2015 UK General Election campaign. The home pages of 41 party websites were assessed. The findings suggest that parties view visitors as rationally assessing material, not emotionally; thus, the content provides information and seeks to mobilise support and generate resources. However, application of Nielsen's F‐pattern finds that these are precisely the …
Political science (20 works) · Law (18 works) · Politics (17 works) · Computer Science (16 works) · Public relations (15 works) · Social Media and Politics (15 works) · Law (14 works) · Sociology (14 works) · World Wide Web (14 works) · The Internet (12 works)