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Yonaira M Rivera

Biographic Data

ID4155643
NAMEYonaira M Rivera
GIVEN NAMESYonaira M
FAMILY NAMERivera
SIGNATURERIVERA Y M
AFFILIATIONSRutgers, the State University of New Jersey
ORCID0000-0002-5041-5250
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS2
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Leveraging digital spaces and datafication in communication research: Contributions of digital qualitative fluidity to ethnographic interviewing

    Open Access•Jeffrey Lane, Yonaira M Rivera•ARTICLE•Journal of Communication•2025

    The digitalization of communication practices affords major gains for qualitative methods of communication science. What we term digital qualitative fluidity captures the way traditional boundaries between interviewing and ethnography may dissolve through the use of contemporary, digital technologies. We illustrate how communication scholars have leveraged the digital to open ethnographic spaces within interviews to examine situated communication…

  • Exploring the role ofculture and cognitive heuristics in assessing the credibility of cancer (mis)information on Facebook among U.S. Latinos/as

    Yonaira M Rivera, Meghan Bridgid Moran et al.•ARTICLE•Health Communication•2025

    As health misinformation continues to permeate social media, it is of utmost importance to understand how credibility assessments are made among those most vulnerable to health inequities. Dual-processing models suggest that online credibility assessments are largely made through the use of cognitive heuristics. However, little is known about the role cultural identity plays in these assessments, particularly in light of health (mis)information e…

  • Barriers and facilitators to skin cancer prevention among Hispanics: A qualitative study

    Open Access•Zhaomeng Niu, Yonaira M Rivera et al.•ARTICLE•BMC Public Health•2024

    Future interventions should focus on individual, community, and system-level strategies to address misperceptions in the Hispanic community, increase knowledge and awareness, address perceptions of cultures regarding skin cancer preventive activities, and emphasize the importance or priority of health issues related to skin cancer

  • When Engagement Leads to Action: Understanding the Impact of Cancer (Mis)information among Latino/a Facebook Users

    Yonaira M Rivera, Meghan Bridgid Moran et al.•ARTICLE•Health Communication•2022

    Latinos/as - the largest minority group in the U.S. - are avid Facebook users, making this an opportune tool to educate on the uptake of cancer prevention and screening behaviors. However, there is a dearth in scholarship exploring how Latinos/as engage with and act upon health content encountered on social media, which may be influenced by cultural values. This qualitatively-driven, mixed-methods study explores how Latinos/as engage with and act…

  • Factors Associated with Intention to Receive Vaccination against Covid-19 in Puerto Rico: An Online Survey of Adults

    Open Access•Kyle Melín, Cheyu Zhang et al.•ARTICLE•International Journal of…•2021

    We conducted an online survey among adults in Puerto Rico to identify factors associated with the intention to receive vaccination against COVID-19. Sociodemographic variables were analyzed independently for association with intent to receive vaccination. Significant associations were included in the multivariate logistic regression analysis. A total of 1016 responses were available for analysis. In the bivariate analysis, younger age, higher edu…

  • From Online Engagement to Offline Actions: Understanding the Impact of Cancer (Mis)information Engagement Among Latino Facebook Users

    Open Access•Yonaira M Rivera•ARTICLE•AoIR Selected Papers of Internet…•2020

    Latinos in the U.S. face a high burden of cancer, making it important to deliver evidence-based cancer prevention and screening information (CPSI) on social media to this group. However, there is a dearth in scholarship exploring how Latinos engage with and act upon cancer (mis)information encountered on social media. Cultural values may influence how Latinos engage with multi-lingual CPSI shared on Facebook. This study sought to understand how a…

  • Images of Post-Mastectomy Scarring on Instagram: An Evaluation of Content Moderation and the Implications for Public Health

    Open Access•Alice Witt, Alice E A Witt et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    This paper presents the results of a pilot study examining the moderation of images depicting post-mastectomy scaring on Instagram by skin tone darkness and the presence or absence of tattoos. It focuses on Instagram given widespread concerns that images of women’s bodies are arbitrarily moderated on the platform, and on depictions of post-mastectomy scarring, one of few explicitly allowed categories of content on Instagram, because mastectomies …

  • A PRO-cision Medicine Methods Toolkit to Address the Challenges of Personalizing Cancer Care Using Patient-Reported Outcomes: Introduction to the Supplement

    Claire Snyder, Michael Brundage et al.•ARTICLE•Medical Care•2019•References: 46

    Patients are increasingly being asked to complete standardized, validated questionnaires with regard to their symptoms, functioning, and well-being [ie, patient-reported outcomes (PROs)] as part of routine care. These PROs can be used to inform patients’ care and management, which we refer to as “PRO-cision Medicine.” For PRO-cision Medicine to be most effective, clinicians and patients need to be able to understand what the PRO scores mean and h…

  • Making a picture worth a thousand numbers: Recommendations for graphically displaying patient-reported outcomes data

    Open Access•PRO Data Presentation Delphi Panel, Claire Snyder et al.•ARTICLE•Quality of Life Research•2018

  • Reducing cancer health disparities among US Latinos: A Freireian approach

    Open Access•Yonaira M Rivera•ARTICLE•International Journal of Human…•2018•Cited by: 2•References: 4

    Purpose The purpose of this paper is to apply Paulo Freire’s writings from Pedagogy of the Oppressed to critique current efforts to reduce cancer health disparities (CHDs) among Latinos in the USA. Design/methodology/approach Freire’s writings on oppression, critical consciousness, praxis and dialogical education are applied to recent efforts to reduce CHDs among Latinos in the USA through the use of promotores. Findings Freireian teachings can p…

  • Exploring the Reasons and Ways Puerto Rican College Students Search for Safer Sex Information

    Open Access•Yonaira M Rivera, Heather L Cooper et al.•ARTICLE•Sexuality Research and Social…•2013•References: 3

  • Reducing cancer health disparities among US Latinos: A Freireian approach

    Open Access•Yonaira M Rivera•ARTICLE•International Journal of Human…•2018•Cited by: 2•References: 4

    Purpose The purpose of this paper is to apply Paulo Freire’s writings from Pedagogy of the Oppressed to critique current efforts to reduce cancer health disparities (CHDs) among Latinos in the USA. Design/methodology/approach Freire’s writings on oppression, critical consciousness, praxis and dialogical education are applied to recent efforts to reduce CHDs among Latinos in the USA through the use of promotores. Findings Freireian teachings can p…

  • Exploring the Reasons and Ways Puerto Rican College Students Search for Safer Sex Information

    Open Access•Yonaira M Rivera, Heather L Cooper et al.•ARTICLE•Sexuality Research and Social…•2013•References: 3

  • Making a picture worth a thousand numbers: Recommendations for graphically displaying patient-reported outcomes data

    Open Access•PRO Data Presentation Delphi Panel, Claire Snyder et al.•ARTICLE•Quality of Life Research•2018

  • Reducing cancer health disparities among US Latinos: A Freireian approach

    Open Access•Yonaira M Rivera•ARTICLE•International Journal of Human…•2018•Cited by: 2•References: 4

    Purpose The purpose of this paper is to apply Paulo Freire’s writings from Pedagogy of the Oppressed to critique current efforts to reduce cancer health disparities (CHDs) among Latinos in the USA. Design/methodology/approach Freire’s writings on oppression, critical consciousness, praxis and dialogical education are applied to recent efforts to reduce CHDs among Latinos in the USA through the use of promotores. Findings Freireian teachings can p…

  • A PRO-cision Medicine Methods Toolkit to Address the Challenges of Personalizing Cancer Care Using Patient-Reported Outcomes: Introduction to the Supplement

    Claire Snyder, Michael Brundage et al.•ARTICLE•Medical Care•2019•References: 46

    Patients are increasingly being asked to complete standardized, validated questionnaires with regard to their symptoms, functioning, and well-being [ie, patient-reported outcomes (PROs)] as part of routine care. These PROs can be used to inform patients’ care and management, which we refer to as “PRO-cision Medicine.” For PRO-cision Medicine to be most effective, clinicians and patients need to be able to understand what the PRO scores mean and h…

  • From Online Engagement to Offline Actions: Understanding the Impact of Cancer (Mis)information Engagement Among Latino Facebook Users

    Open Access•Yonaira M Rivera•ARTICLE•AoIR Selected Papers of Internet…•2020

    Latinos in the U.S. face a high burden of cancer, making it important to deliver evidence-based cancer prevention and screening information (CPSI) on social media to this group. However, there is a dearth in scholarship exploring how Latinos engage with and act upon cancer (mis)information encountered on social media. Cultural values may influence how Latinos engage with multi-lingual CPSI shared on Facebook. This study sought to understand how a…

  • Images of Post-Mastectomy Scarring on Instagram: An Evaluation of Content Moderation and the Implications for Public Health

    Open Access•Alice Witt, Alice E A Witt et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    This paper presents the results of a pilot study examining the moderation of images depicting post-mastectomy scaring on Instagram by skin tone darkness and the presence or absence of tattoos. It focuses on Instagram given widespread concerns that images of women’s bodies are arbitrarily moderated on the platform, and on depictions of post-mastectomy scarring, one of few explicitly allowed categories of content on Instagram, because mastectomies …

  • Factors Associated with Intention to Receive Vaccination against Covid-19 in Puerto Rico: An Online Survey of Adults

    Open Access•Kyle Melín, Cheyu Zhang et al.•ARTICLE•International Journal of…•2021

    We conducted an online survey among adults in Puerto Rico to identify factors associated with the intention to receive vaccination against COVID-19. Sociodemographic variables were analyzed independently for association with intent to receive vaccination. Significant associations were included in the multivariate logistic regression analysis. A total of 1016 responses were available for analysis. In the bivariate analysis, younger age, higher edu…

  • When Engagement Leads to Action: Understanding the Impact of Cancer (Mis)information among Latino/a Facebook Users

    Yonaira M Rivera, Meghan Bridgid Moran et al.•ARTICLE•Health Communication•2022

    Latinos/as - the largest minority group in the U.S. - are avid Facebook users, making this an opportune tool to educate on the uptake of cancer prevention and screening behaviors. However, there is a dearth in scholarship exploring how Latinos/as engage with and act upon health content encountered on social media, which may be influenced by cultural values. This qualitatively-driven, mixed-methods study explores how Latinos/as engage with and act…

  • Barriers and facilitators to skin cancer prevention among Hispanics: A qualitative study

    Open Access•Zhaomeng Niu, Yonaira M Rivera et al.•ARTICLE•BMC Public Health•2024

    Future interventions should focus on individual, community, and system-level strategies to address misperceptions in the Hispanic community, increase knowledge and awareness, address perceptions of cultures regarding skin cancer preventive activities, and emphasize the importance or priority of health issues related to skin cancer

  • Leveraging digital spaces and datafication in communication research: Contributions of digital qualitative fluidity to ethnographic interviewing

    Open Access•Jeffrey Lane, Yonaira M Rivera•ARTICLE•Journal of Communication•2025

    The digitalization of communication practices affords major gains for qualitative methods of communication science. What we term digital qualitative fluidity captures the way traditional boundaries between interviewing and ethnography may dissolve through the use of contemporary, digital technologies. We illustrate how communication scholars have leveraged the digital to open ethnographic spaces within interviews to examine situated communication…

  • Exploring the role ofculture and cognitive heuristics in assessing the credibility of cancer (mis)information on Facebook among U.S. Latinos/as

    Yonaira M Rivera, Meghan Bridgid Moran et al.•ARTICLE•Health Communication•2025

    As health misinformation continues to permeate social media, it is of utmost importance to understand how credibility assessments are made among those most vulnerable to health inequities. Dual-processing models suggest that online credibility assessments are largely made through the use of cognitive heuristics. However, little is known about the role cultural identity plays in these assessments, particularly in light of health (mis)information e…

Psychology (8 works) · Medicine (7 works) · Social Psychology (6 works) · Political science (5 works) · Computer Science (4 works) · Sociology (4 works) · Nursing (3 works) · Qualitative research (3 works) · Social Media and Politics (3 works) · Cancer survivorship and care (2 works)

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