Eyun‐jung Ki
Biographic Data
| ID | 4156287 |
|---|---|
| NAME | Eyun‐jung Ki |
| GIVEN NAMES | Eyun‐jung |
| FAMILY NAME | Ki |
| SIGNATURE | KI E J |
| AFFILIATIONS | University of Alabama |
| ORCID | 0000-0001-9252-479X |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Measuring perceived relationship cultivation strategies in mediated communication
Purpose This study aims to develop a scale to measure perceived relationship cultivation strategies. The study created the initial items by reviewing the existing literature on cultivation strategies and interviewing public relations practitioners. The developed measurement's reliability and validity were examined by exploratory and confirmatory factor analysis. Design/methodology/approach Initial items representing eight strategies were formulat…
Ethical considerations for public relations practitioners in the digital age
Purpose Public relations practitioners serve as ethical advisors, guiding organizations through digital challenges such as disinformation and transparency issues. Despite the profession's history of credibility issues, digital transformation has introduced new moral dilemmas that demand critical evaluation. This study examines how public relations professionals in the US navigate ethical challenges in digital communication. Design/methodology/app…
Exploring political corporate social responsibility
Purpose Using political corporate social responsibility (PCSR) as a theoretical framework, this study aims to examine how multinational corporations (MNCs) can function as nonstate actors in public diplomacy efforts during the Russia–Ukraine war. Design/methodology/approach A thematic analysis using qualitative content analysis was conducted on 98 new releases from the websites of the top 50 MNCs listed in the Fortune Global 500. Findings The fin…
How Do Social Media Influencers Support College Students’ Mental Well-Being? A Theory-Driven Content Analysis of YouTube Videos on Mental Health
Grounded in social learning theory, this study investigates the impact of social media influencers (SMIs) on the mental well-being of college students through YouTube videos. By analyzing 115 videos from 88 influencers with over 5,000 subscribers, this study identifies distinct communication strategies tied to influencer attributes. Notably, findings reveal that strategies such as cultivating affective social presence, showing identification with…
Linking Community OPR and Communication Infrastructure During a Public Health Crisis
Engaging the public and community organizations in local health actions greatly assists disease prevention and control. However, it remains unclear how organization-public relationships (OPR) and communication networks within communities contribute to community health actions. To fill this gap, a survey was conducted among community members in Shanghai, China, who were challenged by the Omicron wave of the COVID-19 pandemic. Results revealed that…
Influence of the Olympic winter games PyeongChang 2018 on the Korean Wave
This study was designed to investigate the effects of the Olympic Winter Games PyeongChang 2018 on South Koreans’ and Americans’ perceptions of the “Korean Wave,” or Hallyu. To achieve this purpose, a survey that included questions about the awareness of Hallyu among South Koreans and Americans was conducted before and after the Olympics. The results show that the Olympics positively influenced Hallyu and that the effect was greater for Koreans t…
What Makes Association Members Donate More? Factors Influencing Members’ Donation Amount in Membership-Based Professional Associations
As charitable donations account for a significant amount of the revenue of professional associations, such associations can benefit greatly from a better understanding of the factors that influence the amount of money that members donate. Using data collected from six professional associations, this study examines the factors affecting association members’ donation amounts. A survey of 2156 members was conducted to investigate the potential facto…
Exploring the Perceptual and Behavioral Outcomes of Public Engagement on Mobile Phones and Social Media
Mobile technology and social media exert a substantial impact on our society and daily lives. Employing a survey of 633 college students in the United States, this study examined the effects of college students’ public engagement on mobile phones and social media on their organizational identification and attachment and positive electronic word-of-mouth (e-WOM) communication. Findings suggested that college students’ public engagement with mobile…
Membership Matters
Professional associations face the challenge of member engagement. This study examined the effects of members’ need fulfillment and perceived organizational support on their attitude toward the professional association and engagement with the association with a survey of 13,229 members from 18 associations. More specifically, this analysis focused on members’ perceptions of need fulfillment and organizational support as motivations of member enga…
Causal Linkages between Relationship Cultivation Strategies and Relationship Quality Outcomes
This study used a survey method to examine how relationship cultivation strategies used by a membership organization affected members' perceptions of relationship quality outcomes with the organization. Links among six relationship cultivation strategies and four relationship quality outcomes provide new information concerning the function of cultivation effects. Overall, relationship cultivation strategies like access, positivity, sharing tasks,…
Exploring Influential Factors on Music Piracy Across Countries
This study explored various determinant variables influencing music piracy rates across countries. Seven variables, including income level, income inequality, individualism–collectivism, level of education, intellectual property protection, music CD price, and music market size, were adopted for this study. This study found that income level, income inequality, and market size directly impact music piracy, whereas income level, level of education…
Causal Linkages between Relationship Cultivation Strategies and Relationship Quality Outcomes
This study used a survey method to examine how relationship cultivation strategies used by a membership organization affected members' perceptions of relationship quality outcomes with the organization. Links among six relationship cultivation strategies and four relationship quality outcomes provide new information concerning the function of cultivation effects. Overall, relationship cultivation strategies like access, positivity, sharing tasks,…
Exploring the Perceptual and Behavioral Outcomes of Public Engagement on Mobile Phones and Social Media
Mobile technology and social media exert a substantial impact on our society and daily lives. Employing a survey of 633 college students in the United States, this study examined the effects of college students’ public engagement on mobile phones and social media on their organizational identification and attachment and positive electronic word-of-mouth (e-WOM) communication. Findings suggested that college students’ public engagement with mobile…
Influence of the Olympic winter games PyeongChang 2018 on the Korean Wave
This study was designed to investigate the effects of the Olympic Winter Games PyeongChang 2018 on South Koreans’ and Americans’ perceptions of the “Korean Wave,” or Hallyu. To achieve this purpose, a survey that included questions about the awareness of Hallyu among South Koreans and Americans was conducted before and after the Olympics. The results show that the Olympics positively influenced Hallyu and that the effect was greater for Koreans t…
What Makes Association Members Donate More? Factors Influencing Members’ Donation Amount in Membership-Based Professional Associations
As charitable donations account for a significant amount of the revenue of professional associations, such associations can benefit greatly from a better understanding of the factors that influence the amount of money that members donate. Using data collected from six professional associations, this study examines the factors affecting association members’ donation amounts. A survey of 2156 members was conducted to investigate the potential facto…
Exploring Influential Factors on Music Piracy Across Countries
This study explored various determinant variables influencing music piracy rates across countries. Seven variables, including income level, income inequality, individualism–collectivism, level of education, intellectual property protection, music CD price, and music market size, were adopted for this study. This study found that income level, income inequality, and market size directly impact music piracy, whereas income level, level of education…
Causal Linkages between Relationship Cultivation Strategies and Relationship Quality Outcomes
This study used a survey method to examine how relationship cultivation strategies used by a membership organization affected members' perceptions of relationship quality outcomes with the organization. Links among six relationship cultivation strategies and four relationship quality outcomes provide new information concerning the function of cultivation effects. Overall, relationship cultivation strategies like access, positivity, sharing tasks,…
Exploring the Perceptual and Behavioral Outcomes of Public Engagement on Mobile Phones and Social Media
Mobile technology and social media exert a substantial impact on our society and daily lives. Employing a survey of 633 college students in the United States, this study examined the effects of college students’ public engagement on mobile phones and social media on their organizational identification and attachment and positive electronic word-of-mouth (e-WOM) communication. Findings suggested that college students’ public engagement with mobile…
Membership Matters
Professional associations face the challenge of member engagement. This study examined the effects of members’ need fulfillment and perceived organizational support on their attitude toward the professional association and engagement with the association with a survey of 13,229 members from 18 associations. More specifically, this analysis focused on members’ perceptions of need fulfillment and organizational support as motivations of member enga…
What Makes Association Members Donate More? Factors Influencing Members’ Donation Amount in Membership-Based Professional Associations
As charitable donations account for a significant amount of the revenue of professional associations, such associations can benefit greatly from a better understanding of the factors that influence the amount of money that members donate. Using data collected from six professional associations, this study examines the factors affecting association members’ donation amounts. A survey of 2156 members was conducted to investigate the potential facto…
Influence of the Olympic winter games PyeongChang 2018 on the Korean Wave
This study was designed to investigate the effects of the Olympic Winter Games PyeongChang 2018 on South Koreans’ and Americans’ perceptions of the “Korean Wave,” or Hallyu. To achieve this purpose, a survey that included questions about the awareness of Hallyu among South Koreans and Americans was conducted before and after the Olympics. The results show that the Olympics positively influenced Hallyu and that the effect was greater for Koreans t…
Linking Community OPR and Communication Infrastructure During a Public Health Crisis
Engaging the public and community organizations in local health actions greatly assists disease prevention and control. However, it remains unclear how organization-public relationships (OPR) and communication networks within communities contribute to community health actions. To fill this gap, a survey was conducted among community members in Shanghai, China, who were challenged by the Omicron wave of the COVID-19 pandemic. Results revealed that…
Exploring political corporate social responsibility
Purpose Using political corporate social responsibility (PCSR) as a theoretical framework, this study aims to examine how multinational corporations (MNCs) can function as nonstate actors in public diplomacy efforts during the Russia–Ukraine war. Design/methodology/approach A thematic analysis using qualitative content analysis was conducted on 98 new releases from the websites of the top 50 MNCs listed in the Fortune Global 500. Findings The fin…
How Do Social Media Influencers Support College Students’ Mental Well-Being? A Theory-Driven Content Analysis of YouTube Videos on Mental Health
Grounded in social learning theory, this study investigates the impact of social media influencers (SMIs) on the mental well-being of college students through YouTube videos. By analyzing 115 videos from 88 influencers with over 5,000 subscribers, this study identifies distinct communication strategies tied to influencer attributes. Notably, findings reveal that strategies such as cultivating affective social presence, showing identification with…
Measuring perceived relationship cultivation strategies in mediated communication
Purpose This study aims to develop a scale to measure perceived relationship cultivation strategies. The study created the initial items by reviewing the existing literature on cultivation strategies and interviewing public relations practitioners. The developed measurement's reliability and validity were examined by exploratory and confirmatory factor analysis. Design/methodology/approach Initial items representing eight strategies were formulat…
Ethical considerations for public relations practitioners in the digital age
Purpose Public relations practitioners serve as ethical advisors, guiding organizations through digital challenges such as disinformation and transparency issues. Despite the profession's history of credibility issues, digital transformation has introduced new moral dilemmas that demand critical evaluation. This study examines how public relations professionals in the US navigate ethical challenges in digital communication. Design/methodology/app…
Political science (7 works) · Psychology (7 works) · Sociology (7 works) · Public Relations and Crisis Communication (5 works) · Social Psychology (5 works) · Perception (4 works) · Public relations (4 works) · Law (3 works) · Nonprofit Sector and Volunteering (3 works) · Social Psychology (3 works)