Exploring political corporate social responsibility
A qualitative content analysis of multinational corporations' diplomacy efforts during the Russia–Ukraine war
Bibliographic Data
| ID | 21696056 |
|---|---|
| Authors | Tugce Ertem‐Eray (0000-0002-5199-3159, North Carolina State University), Eyun‐jung Ki (0000-0001-9252-479X, University of Alabama), Eyun-Jung Ki |
| Year | 2025 |
| Volume | 29 |
| Issue | 2 |
| Pages | 219-239 |
| Publication date | 2025-05-06 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication Management (JOURNAL) |
| Journal identifiers | ISSN: 1363-254X • E-ISSN: 1478-0852 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jcom-10-2023-0110 |
| OpenAlex | W4400202986 |
| Language | EN |
| References cited | 39 |
Purpose Using political corporate social responsibility (PCSR) as a theoretical framework, this study aims to examine how multinational corporations (MNCs) can function as nonstate actors in public diplomacy efforts during the Russia–Ukraine war. Design/methodology/approach A thematic analysis using qualitative content analysis was conducted on 98 new releases from the websites of the top 50 MNCs listed in the Fortune Global 500. Findings The findings indicate that MNCs elucidate their initiatives aimed at providing a secure environment for war victims through their news releases, with notable variations in responses based on the companies' geographical location. MNCs also mentioned strengthening the power of public authorities by rebalancing power dynamics between governments and intergovernmental initiatives under war conditions. Originality/value This study is one of the first empirical investigations to research corporate diplomacy and explore the theoretical implications of PCSR for corporate diplomacy
Content analysis · Corporate social responsibility · Diplomacy · Multinational corporation · Originality · Political economy · Political science · Politics · Public Diplomacy · Public relations · Qualitative research · Social science · Sociology · Thematic analysis · Corporate Social Responsibility Reporting · Law · Public Administration · Public Relations and Crisis Communication
Political Corporate Social Responsibility
Toward a political conception of corporate responsibility
Qualitative content analysis
Maximizing Business Returns to Corporate Social Responsibility (CSR)
Content analysis and thematic analysis
Reflecting on reflexive thematic analysis
Global, Local, or Glocal
Corporate Social Responsibility in Transitional Countries
Practicing Public Diplomacy by Doing Good
From Public Diplomacy to Corporate Diplomacy
Extending Youth Voices in a Participatory Thematic Analysis Approach
Applying Thematic Analysis to Education
| Citation velocity | historical |
|---|---|
| Highly cited | No |