Xixian Peng
Biographic Data
| ID | 4157399 |
|---|---|
| NAME | Xixian Peng |
| GIVEN NAMES | Xixian |
| FAMILY NAME | Peng |
| SIGNATURE | PENG X |
| AFFILIATIONS | Zhejiang University |
| ORCID | 0000-0001-7327-0325 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The effects of tactile kinesics function in live chat systems: The role of interaction comfort and social presence
Enhancing user satisfaction with healthcare conversational agents: A relational perspective of communication strategy
“Don't look at me!”: The role of avatars' presentation style and gaze direction in social chatbot design
Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce
Purpose Chatbots are vital for enhancing e-commerce sustainability by providing efficient customer support. Although previous studies have considered both linguistic and visual anthropomorphism as crucial factors in e-commerce chatbot design, their joint effects and their underlying mechanisms have not been thoroughly investigated. Drawing on insights from the literature on anthropomorphism and the elaboration likelihood model, this research atte…
Effect of consistency of the review set on causal attribution: The moderating roles of repeating purchase cues and product knowledge
Purpose The study examines the potential moderating effects of repeating purchase cues and product knowledge on the relationship between the varying consistency of the review set and causal attribution. This study also investigates how causal attribution correlates with the perceived misleadingness of the review set. Design/methodology/approach A scenario-based experiment was conducted with 170 participants to explore the relationship between the…
Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward–product congruity
Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming
Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce
Purpose Chatbots are vital for enhancing e-commerce sustainability by providing efficient customer support. Although previous studies have considered both linguistic and visual anthropomorphism as crucial factors in e-commerce chatbot design, their joint effects and their underlying mechanisms have not been thoroughly investigated. Drawing on insights from the literature on anthropomorphism and the elaboration likelihood model, this research atte…
Effect of consistency of the review set on causal attribution: The moderating roles of repeating purchase cues and product knowledge
Purpose The study examines the potential moderating effects of repeating purchase cues and product knowledge on the relationship between the varying consistency of the review set and causal attribution. This study also investigates how causal attribution correlates with the perceived misleadingness of the review set. Design/methodology/approach A scenario-based experiment was conducted with 170 participants to explore the relationship between the…
Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming
Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward–product congruity
Effect of consistency of the review set on causal attribution: The moderating roles of repeating purchase cues and product knowledge
Purpose The study examines the potential moderating effects of repeating purchase cues and product knowledge on the relationship between the varying consistency of the review set and causal attribution. This study also investigates how causal attribution correlates with the perceived misleadingness of the review set. Design/methodology/approach A scenario-based experiment was conducted with 170 participants to explore the relationship between the…
“Don't look at me!”: The role of avatars' presentation style and gaze direction in social chatbot design
Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce
Purpose Chatbots are vital for enhancing e-commerce sustainability by providing efficient customer support. Although previous studies have considered both linguistic and visual anthropomorphism as crucial factors in e-commerce chatbot design, their joint effects and their underlying mechanisms have not been thoroughly investigated. Drawing on insights from the literature on anthropomorphism and the elaboration likelihood model, this research atte…
The effects of tactile kinesics function in live chat systems: The role of interaction comfort and social presence
Enhancing user satisfaction with healthcare conversational agents: A relational perspective of communication strategy
Computer Science (5 works) · Psychology (5 works) · Social Psychology (5 works) · AI in Service Interactions (4 works) · Cognitive psychology (4 works) · Digital Marketing and Social Media (4 works) · Social Robot Interaction and HRI (4 works) · Attractiveness (2 works) · Business (2 works) · Chatbot (2 works)