Bambang Sukma Wijaya
Biographic Data
| ID | 4170314 |
|---|---|
| NAME | Bambang Sukma Wijaya |
| GIVEN NAMES | Bambang Sukma |
| FAMILY NAME | Wijaya |
| SIGNATURE | WIJAYA B S |
| AFFILIATIONS | Bakrie University |
| ORCID | 0000-0001-7969-636X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
A health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia. Unfortunately, this campaign was rejected by various elements, from local non-government organizations, nomads, residents, and local media to the regional government. Rejection is based on advertising content that display…
Blue Economic Branding
Blue Economic Branding (BEB) is an emerging strategy that promotes sustainable ocean-based economies by raising awareness, attracting investment, and aligning economic growth with the health of marine ecosystems. This article examines BEB through a narrative review and document analysis, synthesizing literature and policy documents to clarify its scope and dimensions. The study conceptualizes BEB as an integrative framework built on six interconn…
Branded Social Campaign and the Politics of Representation
Introduction: The low awareness of clean living made a company, through one of its product brands, initiate a social program through a donation campaign to improve sanitation and poor quality of health in the province of East Nusa Tenggara (NTT— Nusa Tenggara Timur ), Indonesia. An advertisement was then aired frequently in national media to support the campaign. However, this advertisement was protested by the people who represent NTT citizens. …
Social media, personal branding, and the hypoesthesia of communication corruption
The increasing use and misuse of social media in personal branding have prompted the recent study to examine it from the perspective of communication corruption, namely the act of reducing the audience’s right to receive messages completely and correctly according to facts. This study uses a phenomenological approach by interviewing in-depth key informants from academics who have personal branding experience through social media. We found some co…
The Politics of Representation in Green Brand Communication
Environmental conservation and natural claims are one of the message strategies used by commercial brands to communicate their products' superiority. This article interrogates texts that display green messages and nature preservation on brands' visual communication of two ready-to-drink (RTD) products: tea and mineral water. This study begins by collecting two beverage brands' audiovisual materials for brand communication campaigns. To find texts…
In-Store Brand Communication
Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights deeper into which one is the most effective in stimulating impulse buying. Methodology: By highlighting the case of a beverage brand in a hypermarket in Indonesia, the recent study uncovers the experi…
No prominent works on this page.
In-Store Brand Communication
Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights deeper into which one is the most effective in stimulating impulse buying. Methodology: By highlighting the case of a beverage brand in a hypermarket in Indonesia, the recent study uncovers the experi…
Social media, personal branding, and the hypoesthesia of communication corruption
The increasing use and misuse of social media in personal branding have prompted the recent study to examine it from the perspective of communication corruption, namely the act of reducing the audience’s right to receive messages completely and correctly according to facts. This study uses a phenomenological approach by interviewing in-depth key informants from academics who have personal branding experience through social media. We found some co…
The Politics of Representation in Green Brand Communication
Environmental conservation and natural claims are one of the message strategies used by commercial brands to communicate their products' superiority. This article interrogates texts that display green messages and nature preservation on brands' visual communication of two ready-to-drink (RTD) products: tea and mineral water. This study begins by collecting two beverage brands' audiovisual materials for brand communication campaigns. To find texts…
Branded Social Campaign and the Politics of Representation
Introduction: The low awareness of clean living made a company, through one of its product brands, initiate a social program through a donation campaign to improve sanitation and poor quality of health in the province of East Nusa Tenggara (NTT— Nusa Tenggara Timur ), Indonesia. An advertisement was then aired frequently in national media to support the campaign. However, this advertisement was protested by the people who represent NTT citizens. …
Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
A health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia. Unfortunately, this campaign was rejected by various elements, from local non-government organizations, nomads, residents, and local media to the regional government. Rejection is based on advertising content that display…
Blue Economic Branding
Blue Economic Branding (BEB) is an emerging strategy that promotes sustainable ocean-based economies by raising awareness, attracting investment, and aligning economic growth with the health of marine ecosystems. This article examines BEB through a narrative review and document analysis, synthesizing literature and policy documents to clarify its scope and dimensions. The study conceptualizes BEB as an integrative framework built on six interconn…
Political science (4 works) · Sociology (4 works) · Politics (3 works) · Public relations (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Discourse Analysis in Language Studies (2 works) · Law (2 works) · Psychology (2 works)