Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
Bibliographic Data
| ID | 22232495 |
|---|---|
| Authors | Bambang Sukma Wijaya (0000-0001-7969-636X, Bakrie University, corresponding author) |
| Year | 2025 |
| Volume | 12 |
| Issue | 1 |
| Publication date | 2025-01-17 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Humanities and Social Sciences Communications (JOURNAL) |
| Journal identifiers | ISSN: 2662-9992 • E-ISSN: 2662-9992 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1057/s41599-024-04337-y |
| OpenAlex | W4406530115 |
| Language | EN |
| References cited | 30 |
A health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia. Unfortunately, this campaign was rejected by various elements, from local non-government organizations, nomads, residents, and local media to the regional government. Rejection is based on advertising content that displays poverty in the village. Using a Foucauldian discursive formation approach, this study intertextually analyses advertising documents, news reports, petitions, microsites, social media, and online comments to understand media representation and voices of resistance and discover various conflicting interests, ethnic identity politics, regional sentiment, and political economy intertwined within the text as the power/knowledge. This study underscores the need for sensitivity to ethnic identity in brand social responsibility initiatives, as it is a crucial aspect of respect and consideration
Political science · Public relations · Social responsibility · Sociology · Discourse Analysis in Language Studies · Globalization and Cultural Identity · Sustainability, Governance, and Employment Studies
Introduction to Text Linguistics
The impact of perceived corporate social responsibility on consumer behavior
Foucauldian Discourse Analysis
Gender, Colonialism, and the Colonial Gaze
Doing Research in Cultural Studies
Michel Foucault
Examining discursive formations in early childhood media research
Foucault's Concept of Power and the Global Discourse of Human Rights
The Politics of Representation in Green Brand Communication
Reclaiming discursive practices as an analytic focus
Buying In to Social Change
Foucauldian Discourse Analysis
| Highly cited | No |
|---|