Melissa B Adams
Biographic Data
| ID | 4170751 |
|---|---|
| NAME | Melissa B Adams |
| GIVEN NAMES | Melissa B |
| FAMILY NAME | Adams |
| SIGNATURE | ADAMS M B |
| AFFILIATIONS | Appalachian State University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Acculturation, Pluralism, and Digital Social Advocacy in Nonprofit Strategic Communications
This qualitative study investigates the use of acculturation-themed images in nonprofit strategic communications and digital advocacy efforts of 13 organizations serving Hispanic and Latinx immigrant communities in two U.S. states. The study analyzes data from 14 in-depth interviews with the public relations and marketing communication professionals responsible for the website content and digital strategy for the organizations. Based on study fin…
Acculturation, pluralism, empowerment
This quantitative visual content analysis investigated the use of acculturation, pluralism, empowerment, and resistance-themed messages and images in nonprofit strategic communication and digital intercultural communication. The study analyzed data from 135 U.S.-based Latino nonprofit websites. Based on study findings, the authors argue that these nonprofits may be missing opportunities to strengthen relationships and cultural ties with target pu…
Acculturation, Pluralism, and Digital Social Advocacy in Nonprofit Strategic Communications
This qualitative study investigates the use of acculturation-themed images in nonprofit strategic communications and digital advocacy efforts of 13 organizations serving Hispanic and Latinx immigrant communities in two U.S. states. The study analyzes data from 14 in-depth interviews with the public relations and marketing communication professionals responsible for the website content and digital strategy for the organizations. Based on study fin…
Acculturation, pluralism, empowerment
This quantitative visual content analysis investigated the use of acculturation, pluralism, empowerment, and resistance-themed messages and images in nonprofit strategic communication and digital intercultural communication. The study analyzed data from 135 U.S.-based Latino nonprofit websites. Based on study findings, the authors argue that these nonprofits may be missing opportunities to strengthen relationships and cultural ties with target pu…
Acculturation, Pluralism, and Digital Social Advocacy in Nonprofit Strategic Communications
This qualitative study investigates the use of acculturation-themed images in nonprofit strategic communications and digital advocacy efforts of 13 organizations serving Hispanic and Latinx immigrant communities in two U.S. states. The study analyzes data from 14 in-depth interviews with the public relations and marketing communication professionals responsible for the website content and digital strategy for the organizations. Based on study fin…
Acculturation (2 works) · Pluralism (philosophy (2 works) · Political science (2 works) · Public relations (2 works) · Public Relations and Crisis Communication (2 works) · Sociology (2 works) · Anthropology (1 works) · Communication (1 works) · Communication (1 works) · Cultural pluralism (1 works)