Acculturation, Pluralism, and Digital Social Advocacy in Nonprofit Strategic Communications
Bibliographic Data
| ID | 6172935 |
|---|---|
| Authors | Melissa B Adams (Appalachian State University), Melissa Johnson (0000-0002-8716-6497, North Carolina State University) |
| Year | 2020 |
| Volume | 4 |
| Issue | 2 |
| Pages | 5-5 |
| Publication date | 2020-12-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Journal of Public Interest Communications (JOURNAL) |
| Journal identifiers | ISSN: 2573-4342 • E-ISSN: 2573-4342 |
| Publisher | George A. Smathers Libraries (PUBLISHER • US) |
| DOI | 10.32473/jpic.v4.i2.p5 |
| OpenAlex | W3116426189 |
| Language | EN |
| Citations received | 2 |
| References cited | 33 |
This qualitative study investigates the use of acculturation-themed images in nonprofit strategic communications and digital advocacy efforts of 13 organizations serving Hispanic and Latinx immigrant communities in two U.S. states. The study analyzes data from 14 in-depth interviews with the public relations and marketing communication professionals responsible for the website content and digital strategy for the organizations. Based on study findings, the authors argue that these nonprofits are using their websites in soft advocacy efforts to promote positive prototypes of the populations they serve to majority audiences and leverage the flexibility of social media for most of their digital advocacy efforts. This analysis applies acculturation theory to a study of digital social advocacy and extends the literature on nonprofit public relations and public interest communications
Acculturation · Flexibility (engineering · Immigration · Leverage (statistics · Management · Pluralism (philosophy · Political science · Politics · Public relations · Public sphere · Qualitative research · Social media · Social science · Sociology · Nonprofit Sector and Volunteering · Public Relations and Crisis Communication · Service-Learning and Community Engagement
Becoming Intercultural
Media-based Strategies to Reduce Racial Stereotypes Activated by News Stories
How activist organizations are using the Internet to build relationships
Bullying in The Age of The Wall
The Role of Language Competence, Interpersonal Relationships, and Media Use in Bosnian Refugees’ Resettlement Process
Latino Portrayals in Local News Media
Trump’s Essentialist Border Rhetoric
Visual Expressions of Black Identity
Priming Crime and Activating Blackness
The Influence of Exemplar Versus Prototype-Based Media Primes on Racial/Ethnic Evaluations
Political Influencers. A Study of Donald Trump’s personal brand on Twitter and its impact on the media and online readers
Acculturation, pluralism, empowerment
Cultural fusion theory
Aids Communication Campaigns in Uganda
Facilitating Social Media and Offline Political Engagement During Electoral Cycles
Can counter-stereotypes boost flexible thinking
Cross-Cultural Adaptation of Hispanic Youth
Immigration, Acculturation, and Adaptation
Using thematic analysis in psychology
Pre‐television stereotypes
The Effect of Prime Time Television Ethnic/Racial Stereotypes on Latino and Black Americans
Effects of the 2008 Obama Presidential Campaign on White Racial Prejudice
Information-Sharing and Community-Building
Tweeting a Social Movement
Doing Good” Scholarship
Community, Engagement, and Democracy
Bridging Borders in the Public Interest
Public Diplomacy in the Public Interest
Perfectly Healthy, but Dead
Click First
From Ethnic to Interethnic
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,67 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |