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Kristin Demetrious

Biographic Data

ID4170779
NAMEKristin Demetrious
GIVEN NAMESKristin
FAMILY NAMEDemetrious
SIGNATUREDEMETRIOUS K
AFFILIATIONSDeakin University
ORCID0000-0001-7737-0892
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS9
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2025
H-INDEX2
  • What Australia Thinks: Richard Casey, Earl Newsom and Australia’s Early Embrace of US Public Relations

    Open Access•Kristin Demetrious, David Lowe•ARTICLE•Journal of Australian Studies•2025

  • Twitter and the Struggle to Transform the Object: A Study of Clean Coal in the 2017 Australian Energy Policy Public Debate

    Open Access•Kristin Demetrious•ARTICLE•The Journal of Public Interest…•2019•Cited by: 1•References: 4

    This paper investigates unusually high spikes in Twitter engagement in Australia in February 2017 invoking the 2014 Peabody Energy global public relations campaign Advanced Energy for Life (AEFL) trope clean coal. Focusing on peak Twitter events, it asks: What caused the spike, what was amplified and signified by the dominant tweeters, and what was the content and tenor of discussion generated? Applying discourse analysis to an archive of Austral…

  • Contemporary Publics, Twitter and the Story of PR: Exploring Corporate Interventions to Promote “Clean Coal” in Australia

    Open Access•Kristin Demetrious•ARTICLE•The Journal of Public Interest…•2017•Cited by: 5•References: 3

    Peabody Energy’s Advanced Energy for Life (AEFL) comprehensive global public relations (PR) campaign promoted the idea of clean coal. It is part of a series of efforts deployed by the coal industry since the 1980s to influence the public’s willingness to accept or tolerate its processes and products. This paper will develop a greater understanding of how contemporary publics in a 21st century context react when targeted by the global PR industry.…

  • Public Relations, Activism, and Social Change: Speaking Up

    Kristin Demetrious•BOOK•Public Relations, Activism, and…•2013

    n\t\t\t\t\tWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of pub…

  • Activist Public Relations

    Open Access•Kristin Demetrious•CHAPTER•2011

    Activist public relations (PR) is a focused view of communication activity by politicized third sector groups such as social collectives, community action groups, and nongovernmental organizations (NGOs) to foster their public legitimacy as voices for social change. In particular this aspect of PR describes practices that draw on principles, strategies, and tactics, such as promotion, to form public opinion and thus strengthen cases put to the st…

  • All the animals are gone? The politics of contemporary hunter arcade games

    Naarah Sawers, Naarah Catherine Sawers et al.•ARTICLE•Continuum•2010•Cited by: 3•References: 2

    Recent proliferation and popularity of personal computer and console games has meant that scholarship around video arcade games has been largely ignored. Arcade games had their halcyon days during the 1970s and 1980s when ‘Space Invaders’, ‘Pong’ and ‘Donkey Kong’ were household names. The inception of scholarship into games occurred in the 1990s; a time when arcade games were writ small in the cultural imagination, at least compared to the newer…

  • Contemporary Publics, Twitter and the Story of PR: Exploring Corporate Interventions to Promote “Clean Coal” in Australia

    Open Access•Kristin Demetrious•ARTICLE•The Journal of Public Interest…•2017•Cited by: 5•References: 3

    Peabody Energy’s Advanced Energy for Life (AEFL) comprehensive global public relations (PR) campaign promoted the idea of clean coal. It is part of a series of efforts deployed by the coal industry since the 1980s to influence the public’s willingness to accept or tolerate its processes and products. This paper will develop a greater understanding of how contemporary publics in a 21st century context react when targeted by the global PR industry.…

  • All the animals are gone? The politics of contemporary hunter arcade games

    Naarah Sawers, Naarah Catherine Sawers et al.•ARTICLE•Continuum•2010•Cited by: 3•References: 2

    Recent proliferation and popularity of personal computer and console games has meant that scholarship around video arcade games has been largely ignored. Arcade games had their halcyon days during the 1970s and 1980s when ‘Space Invaders’, ‘Pong’ and ‘Donkey Kong’ were household names. The inception of scholarship into games occurred in the 1990s; a time when arcade games were writ small in the cultural imagination, at least compared to the newer…

  • Twitter and the Struggle to Transform the Object: A Study of Clean Coal in the 2017 Australian Energy Policy Public Debate

    Open Access•Kristin Demetrious•ARTICLE•The Journal of Public Interest…•2019•Cited by: 1•References: 4

    This paper investigates unusually high spikes in Twitter engagement in Australia in February 2017 invoking the 2014 Peabody Energy global public relations campaign Advanced Energy for Life (AEFL) trope clean coal. Focusing on peak Twitter events, it asks: What caused the spike, what was amplified and signified by the dominant tweeters, and what was the content and tenor of discussion generated? Applying discourse analysis to an archive of Austral…

  • All the animals are gone? The politics of contemporary hunter arcade games

    Naarah Sawers, Naarah Catherine Sawers et al.•ARTICLE•Continuum•2010•Cited by: 3•References: 2

    Recent proliferation and popularity of personal computer and console games has meant that scholarship around video arcade games has been largely ignored. Arcade games had their halcyon days during the 1970s and 1980s when ‘Space Invaders’, ‘Pong’ and ‘Donkey Kong’ were household names. The inception of scholarship into games occurred in the 1990s; a time when arcade games were writ small in the cultural imagination, at least compared to the newer…

  • Activist Public Relations

    Open Access•Kristin Demetrious•CHAPTER•2011

    Activist public relations (PR) is a focused view of communication activity by politicized third sector groups such as social collectives, community action groups, and nongovernmental organizations (NGOs) to foster their public legitimacy as voices for social change. In particular this aspect of PR describes practices that draw on principles, strategies, and tactics, such as promotion, to form public opinion and thus strengthen cases put to the st…

  • Public Relations, Activism, and Social Change: Speaking Up

    Kristin Demetrious•BOOK•Public Relations, Activism, and…•2013

    n\t\t\t\t\tWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of pub…

  • Contemporary Publics, Twitter and the Story of PR: Exploring Corporate Interventions to Promote “Clean Coal” in Australia

    Open Access•Kristin Demetrious•ARTICLE•The Journal of Public Interest…•2017•Cited by: 5•References: 3

    Peabody Energy’s Advanced Energy for Life (AEFL) comprehensive global public relations (PR) campaign promoted the idea of clean coal. It is part of a series of efforts deployed by the coal industry since the 1980s to influence the public’s willingness to accept or tolerate its processes and products. This paper will develop a greater understanding of how contemporary publics in a 21st century context react when targeted by the global PR industry.…

  • Twitter and the Struggle to Transform the Object: A Study of Clean Coal in the 2017 Australian Energy Policy Public Debate

    Open Access•Kristin Demetrious•ARTICLE•The Journal of Public Interest…•2019•Cited by: 1•References: 4

    This paper investigates unusually high spikes in Twitter engagement in Australia in February 2017 invoking the 2014 Peabody Energy global public relations campaign Advanced Energy for Life (AEFL) trope clean coal. Focusing on peak Twitter events, it asks: What caused the spike, what was amplified and signified by the dominant tweeters, and what was the content and tenor of discussion generated? Applying discourse analysis to an archive of Austral…

  • What Australia Thinks: Richard Casey, Earl Newsom and Australia’s Early Embrace of US Public Relations

    Open Access•Kristin Demetrious, David Lowe•ARTICLE•Journal of Australian Studies•2025

Sociology (6 works) · Law (5 works) · Political science (5 works) · Politics (5 works) · Law (3 works) · Media studies (3 works) · Media Studies and Communication (3 works) · Public relations (3 works) · Art (2 works) · Energy (signal processing (2 works)

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