Marissa Orlowski
Biographic Data
| ID | 4219294 |
|---|---|
| NAME | Marissa Orlowski |
| GIVEN NAMES | Marissa |
| FAMILY NAME | Orlowski |
| SIGNATURE | ORLOWSKI M |
| AFFILIATIONS | University of Central Florida |
| ORCID | 0000-0002-2429-9209 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Rethinking methodologies to study immersive experiences in the food context
This research note examines the phenomenological dimensions and methodological challenges encountered when empirically studying immersive consumer experiences. The study focuses on the use of Extended Reality (XR) technologies in a wine tasting context, with the objective of reflecting on the suitability of traditional experimental paradigms for capturing immersive experiences. We report findings from a mixed-methods study comprising a between-su…
Emotional responses to narrative content
Influencing consumer food choices has evolved as a multidisciplinary research area that bridges marketing, food science, and sensory experiences. However, little is known about the impact of mixed reality (MR) or interactive content narratives in MR on influencing consumers to make specific food choices. Drawing on narrative transportation theory, the current research examines the effect of MR content narratives on consumer food choice intentions…
It’s all your fault! restaurant vs. platform blame attribution in food delivery service failures
Purpose While third-party food delivery continues to increase in popularity, surveys suggest nearly a quarter of deliveries suffer from service failures. With the limited research on third-party food delivery, we explore the important questions of (1) where customers place blame in the case of service failures with third-party food delivery (i.e. the platform or the restaurant) and (2) does this depend on the type of service failure? Drawing on b…
Wine sensory experience in hospitality education
A Guide to Conducting Online Focus Groups via Reddit
Now more than ever there exists a need to conduct data collection online in a safe environment while ensuring that methodological rigor is not sacrificed. Widely available online platforms allow for text-based focus groups to be conducted quickly, easily, and efficiently, but protocols must be maintained to ensure they do not descend into casual observation of naturally occurring conversations. Various online platform options and their merits are…
Preparation (mis)perception
Purpose The purpose of this paper is to assess the effect of involvement in food preparation on estimated calorie content, perception of portion size and desirability of the food item. Design/methodology/approach To test the hypotheses, three between-subjects experiments (one online, two in a laboratory setting) were conducted. Across the three experiments, participants were presented with a food item either ready for consumption (low involvement…
Contemporary perspectives in leisure
Event Management in Sport, Recreation and Tourism
A Guide to Conducting Online Focus Groups via Reddit
Now more than ever there exists a need to conduct data collection online in a safe environment while ensuring that methodological rigor is not sacrificed. Widely available online platforms allow for text-based focus groups to be conducted quickly, easily, and efficiently, but protocols must be maintained to ensure they do not descend into casual observation of naturally occurring conversations. Various online platform options and their merits are…
Event Management in Sport, Recreation and Tourism
Contemporary perspectives in leisure
Preparation (mis)perception
Purpose The purpose of this paper is to assess the effect of involvement in food preparation on estimated calorie content, perception of portion size and desirability of the food item. Design/methodology/approach To test the hypotheses, three between-subjects experiments (one online, two in a laboratory setting) were conducted. Across the three experiments, participants were presented with a food item either ready for consumption (low involvement…
A Guide to Conducting Online Focus Groups via Reddit
Now more than ever there exists a need to conduct data collection online in a safe environment while ensuring that methodological rigor is not sacrificed. Widely available online platforms allow for text-based focus groups to be conducted quickly, easily, and efficiently, but protocols must be maintained to ensure they do not descend into casual observation of naturally occurring conversations. Various online platform options and their merits are…
Emotional responses to narrative content
Influencing consumer food choices has evolved as a multidisciplinary research area that bridges marketing, food science, and sensory experiences. However, little is known about the impact of mixed reality (MR) or interactive content narratives in MR on influencing consumers to make specific food choices. Drawing on narrative transportation theory, the current research examines the effect of MR content narratives on consumer food choice intentions…
It’s all your fault! restaurant vs. platform blame attribution in food delivery service failures
Purpose While third-party food delivery continues to increase in popularity, surveys suggest nearly a quarter of deliveries suffer from service failures. With the limited research on third-party food delivery, we explore the important questions of (1) where customers place blame in the case of service failures with third-party food delivery (i.e. the platform or the restaurant) and (2) does this depend on the type of service failure? Drawing on b…
Wine sensory experience in hospitality education
Rethinking methodologies to study immersive experiences in the food context
This research note examines the phenomenological dimensions and methodological challenges encountered when empirically studying immersive consumer experiences. The study focuses on the use of Extended Reality (XR) technologies in a wine tasting context, with the objective of reflecting on the suitability of traditional experimental paradigms for capturing immersive experiences. We report findings from a mixed-methods study comprising a between-su…
Psychology (5 works) · Business (4 works) · Marketing (3 works) · Social Psychology (3 works) · Sociology (3 works) · Advertising (2 works) · Art (2 works) · Consumer Attitudes and Food Labeling (2 works) · Economics (2 works) · Food choice (2 works)