Sylvaine Castellano
Biographic Data
| ID | 4256529 |
|---|---|
| NAME | Sylvaine Castellano |
| GIVEN NAMES | Sylvaine |
| FAMILY NAME | Castellano |
| SIGNATURE | CASTELLANO S |
| AFFILIATIONS | EM Normandie Business School |
| ORCID | 0000-0003-4487-5565 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation
Even though the COVID‐19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause‐related marketing initiatives as a means of providing support and helping them cope with this global pandemic. This study analyzes the influence of cause–brand fit and cause–brand alliance on customer‐based legitimacy and reputation. This study also examines the mediating and moder…
How did corporate responses to the Covid‐19 pandemic correspond with CSR
This editorial of the special issue addresses the question of whether/how responses to the Covid‐19 pandemic corresponded with authentic CSR. The literature on CSR has tended to endorse a business‐centric perspective and its inherent focus on the search for alignments between CSR activities and the economic/financial interests of the firm. The Covid‐19 pandemic has put this perspective to the test, pushing many companies to engage in distinctivel…
Work experience on algorithm-based platforms: The bright and dark sides of turking
The prevalent use of digital labor platforms has transformed the nature of work globally. Such algorithm-based platforms have triggered many technological, legal, ethical, and human resource management challenges. Despite some benefits (i.e., flexibility), the precarious conditions and commodification of jobs are major concerns in these platform-based employment conditions. The remote-work paradigm shift during the COVID-19 pandemic has made the …
Integrating Entrepreneurship into the Design Classroom: Case Studies from the Developing World
Exploring the microfoundations of nomadic dynamic capabilities: The example of flying winemakers
The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health – Insights from healthcare professionals
Influence du territoire sur la légitimité et le prix: Le Cas Du Secteur Viti-Vinicole Français
Cet article se propose d’analyser les bénéfices sociaux et économiques issus de l’appartenance à un territoire. Nous examinons les proximités géographique et organisée comme déterminants de la légitimité et de la capacité à appliquer un « price premium ». À partir de données secondaires du Guide Hachette des Vins , une étude a été menée au sein du secteur viti-vinicole en France. Le vin retranscrit non seulement les caractériqtiques territoriales…
Influence du territoire sur la légitimité et le prix: Le Cas Du Secteur Viti-Vinicole Français
Cet article se propose d’analyser les bénéfices sociaux et économiques issus de l’appartenance à un territoire. Nous examinons les proximités géographique et organisée comme déterminants de la légitimité et de la capacité à appliquer un « price premium ». À partir de données secondaires du Guide Hachette des Vins , une étude a été menée au sein du secteur viti-vinicole en France. Le vin retranscrit non seulement les caractériqtiques territoriales…
Integrating Entrepreneurship into the Design Classroom: Case Studies from the Developing World
Exploring the microfoundations of nomadic dynamic capabilities: The example of flying winemakers
The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health – Insights from healthcare professionals
Work experience on algorithm-based platforms: The bright and dark sides of turking
The prevalent use of digital labor platforms has transformed the nature of work globally. Such algorithm-based platforms have triggered many technological, legal, ethical, and human resource management challenges. Despite some benefits (i.e., flexibility), the precarious conditions and commodification of jobs are major concerns in these platform-based employment conditions. The remote-work paradigm shift during the COVID-19 pandemic has made the …
Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation
Even though the COVID‐19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause‐related marketing initiatives as a means of providing support and helping them cope with this global pandemic. This study analyzes the influence of cause–brand fit and cause–brand alliance on customer‐based legitimacy and reputation. This study also examines the mediating and moder…
How did corporate responses to the Covid‐19 pandemic correspond with CSR
This editorial of the special issue addresses the question of whether/how responses to the Covid‐19 pandemic corresponded with authentic CSR. The literature on CSR has tended to endorse a business‐centric perspective and its inherent focus on the search for alignments between CSR activities and the economic/financial interests of the firm. The Covid‐19 pandemic has put this perspective to the test, pushing many companies to engage in distinctivel…
Business (5 works) · Computer Science (4 works) · Economics (4 works) · Political science (4 works) · Psychology (3 works) · Public relations (3 works) · Sociology (3 works) · Corporate Identity and Reputation (2 works) · COVID-19 Pandemic Impacts (2 works) · Entrepreneurship (2 works)