Steve K Worden
Biographic Data
| ID | 4272165 |
|---|---|
| NAME | Steve K Worden |
| GIVEN NAMES | Steve K |
| FAMILY NAME | Worden |
| SIGNATURE | WORDEN S K |
| AFFILIATIONS | University of Arkansas at Fayetteville |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 0 |
Using cosmetics
In this study, the consumption of cosmetics is examined as a social construction. Methods industry uses to sell cosmetics, including advertising and personal demonstrations; ways that consumers decide whether to purchase cosmetics; and the ways in which users actually use cosmetics are discussed. Rather than the structural view of consumers as passive victims of the marketing process, consumers are seen as active decision makers who, jointly with…
No prominent works on this page.
Using cosmetics
In this study, the consumption of cosmetics is examined as a social construction. Methods industry uses to sell cosmetics, including advertising and personal demonstrations; ways that consumers decide whether to purchase cosmetics; and the ways in which users actually use cosmetics are discussed. Rather than the structural view of consumers as passive victims of the marketing process, consumers are seen as active decision makers who, jointly with…
Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Cosmetics (1 works) · Environmental Sustainability in Business (1 works) · Fashion and Cultural Textiles (1 works) · Marketing (1 works)