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Using cosmetics

The social construction of a consumer object

Bibliographic Data

ID2155234
AuthorsDonna K Darden (Tennessee Technological University), Steve K Worden (University of Arkansas at Fayetteville)
Year1994
Volume14
Issue3
Pages273-292
Publication date1994-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSociological Spectrum (JOURNAL)
Journal identifiersISSN: 0273-2173 • E-ISSN: 1521-0707
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/02732173.1994.9982068
OpenAlexW2166085088
LanguageEN
Citations received1
References cited12

In this study, the consumption of cosmetics is examined as a social construction. Methods industry uses to sell cosmetics, including advertising and personal demonstrations; ways that consumers decide whether to purchase cosmetics; and the ways in which users actually use cosmetics are discussed. Rather than the structural view of consumers as passive victims of the marketing process, consumers are seen as active decision makers who, jointly with the messages they receive, construct the meanings of products

Advertising · Aesthetics · Art · Business · Cosmetics · Computer Science · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Fashion and Cultural Textiles · Marketing

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Unique citing works1
Citations per year0,25
Citation span2022 - 2022 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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