John F Becker
Biographic Data
| ID | 4402297 |
|---|---|
| NAME | John F Becker |
| GIVEN NAMES | John F |
| FAMILY NAME | Becker |
| SIGNATURE | BECKER J F |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1967 |
| LATEST PUBLICATION YEAR | 1982 |
| H-INDEX | 2 |
Classifying Undecided Voters in Pre-Election Polls
The treatment of "don't know", "no opinion," or other nsonsubstantive responses is a problem in many consumer research surveys. This paper looks at the problem in the context of 1980 presidential election opinion polls. During the campaign, a relatively large proportion of those interviewed said that they were undecided as to whom they planned to vote for. Discriminant analysis is used to allocate undecided voters to candidates. The method is val…
The Election of Senator Edward W. Brooke
Many people think of political research as concentrating almost entirely on predicting election outcomes. Actually, public opinion research can be very useful to a political candidate in shaping campaign strategy and tactics, through the light it sheds on the role of such factors as the visibility and popularity of the candidates, their "images" among the voters, and the stands they take on specific issues. This paper discusses such uses of polit…
The Election of Senator Edward W. Brooke
Many people think of political research as concentrating almost entirely on predicting election outcomes. Actually, public opinion research can be very useful to a political candidate in shaping campaign strategy and tactics, through the light it sheds on the role of such factors as the visibility and popularity of the candidates, their "images" among the voters, and the stands they take on specific issues. This paper discusses such uses of polit…
Classifying Undecided Voters in Pre-Election Polls
The treatment of "don't know", "no opinion," or other nsonsubstantive responses is a problem in many consumer research surveys. This paper looks at the problem in the context of 1980 presidential election opinion polls. During the campaign, a relatively large proportion of those interviewed said that they were undecided as to whom they planned to vote for. Discriminant analysis is used to allocate undecided voters to candidates. The method is val…
The Election of Senator Edward W. Brooke
Many people think of political research as concentrating almost entirely on predicting election outcomes. Actually, public opinion research can be very useful to a political candidate in shaping campaign strategy and tactics, through the light it sheds on the role of such factors as the visibility and popularity of the candidates, their "images" among the voters, and the stands they take on specific issues. This paper discusses such uses of polit…
Classifying Undecided Voters in Pre-Election Polls
The treatment of "don't know", "no opinion," or other nsonsubstantive responses is a problem in many consumer research surveys. This paper looks at the problem in the context of 1980 presidential election opinion polls. During the campaign, a relatively large proportion of those interviewed said that they were undecided as to whom they planned to vote for. Discriminant analysis is used to allocate undecided voters to candidates. The method is val…
Law (2 works) · Law (2 works) · Political science (2 works) · Politics (2 works) · Public opinion (2 works) · Public relations (2 works) · Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works)