The Election of Senator Edward W. Brooke
Bibliographic Data
| ID | 6367395 |
|---|---|
| Authors | John F Becker, Eugene E Heaton, Jr Eugene E Heaton |
| Year | 1967 |
| Volume | 31 |
| Issue | 3 |
| Pages | 346 |
| Publication date | 1967-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/267534 |
| OpenAlex | W2117060865 |
| Language | EN |
| Citations received | 19 |
Many people think of political research as concentrating almost entirely on predicting election outcomes. Actually, public opinion research can be very useful to a political candidate in shaping campaign strategy and tactics, through the light it sheds on the role of such factors as the visibility and popularity of the candidates, their "images" among the voters, and the stands they take on specific issues. This paper discusses such uses of political research, through reference to a series of studies conducted by Opinion Research Corporation during 1965 and 1966, as part of Edward W. Brooke's campaign for United States Senator
Corporation · Political science · Politics · Popularity · Public opinion · Public relations · Visibility · Electoral Systems and Political Participation · Law · Public Administration
Attorney General Edward W. Brooke, the Politics of Gradualism and Immediacy, and the Struggle for Civil Rights
Symbolic Racism
Race and Political Cleavage
Can Republican African Americans Win African American Votes? A Field Experiment
Proudly for Brooke
Similarities and Differences in Support of Minority and White Republican Candidates
Ideology, Social Structure, and the Yorty-Bradley Mayoral Election
Sexism, Racism, and Ageism in Voting Behavior
Personality and Attitude Determinants of Voting Behavior
Ablackman in Thewhitehouse
White Reactions to Black Candidates
Why are African American Governors and U.S. Senators so Rare? Exploring White Voters’ Responses to African American Statewide Candidates
True Colors
Group Politics Redux
White Voters and African American Candidates for Congress
When White Voters Evaluate Black Candidates
Recent Elections and Black Politics
"Whites' Opposition to "Busing
The Politics of Racial Symbolism
| Unique citing works | 19 |
|---|---|
| Citations per year | 0,35 |
| Citation span | 1972 - 2024 (53) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 18 |