Herbert E Krugman

Biographic Data

ID4402348
NAMEHerbert E Krugman
GIVEN NAMESHerbert E
FAMILY NAMEKrugman
SIGNATUREKRUGMAN H E
AFFILIATIONSGeneral Electric (Israel)
VERIFIEDNo
TOTAL WORKS18
TOTAL CITATIONS193
WORKS AS AUTHOR18
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1943
LATEST PUBLICATION YEAR1977
H-INDEX5

  • Public Attitudes toward the Apollo Space Program, 1965–1975

    Open AccessHerbert E KrugmanARTICLEJournal of Communication1977

  • Public Opinion Research and the Media

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1971

    Journal Article PUBLIC OPINION RESEARCH AND THE MEDIA: THE TELEVISION GENERATION AND THE NEW RESEARCH NEEDS Get access Herbert E. Krugman Herbert E. Krugman Chairman General Electric Company Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 35, Issue 3, FALL 1971, Pages 453–454, https://doi.org/10.1093/poq/35.3.453 Published: 01 January 1971

  • Passive Learning From Television

    Herbert E Krugman, Eugene L HartleyARTICLEPublic Opinion Quarterly1970Cited by: 45

    Learning is generally conceived as active and purposive behavior, involving motivation, practice, achievement. Here, the authors focus on “passive” learning, on what is “caught” rather than “taught,” and on the processes by which such learning may take place. Passive learning is typically effortless, responsive to animated stimuli, amenable to artificial aid to relaxation, and characterized by an absence of resistance to what is learned, thus ope…

  • Open Meeting on Aapor/Apa Early Internship Program

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1969

    Journal Article OPEN MEETING ON AAPOR/APA EARLY INTERNSHIP PROGRAM Get access Herbert E. Krugman Herbert E. Krugman Chairman General Electric Company Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 33, Issue 3, FALL 1969, Pages 464–465, https://doi.org/10.1093/poq/33.3.464 Published: 01 January 1969

  • Processes underlying exposure to advertising

    Herbert E KrugmanARTICLEAmerican Psychologist1968Cited by: 1References: 3

  • The Measurement of Advertising Involvement

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1966Cited by: 31

    Journal Article THE MEASUREMENT OF ADVERTISING INVOLVEMENT Get access HERBERT E. KRUGMAN HERBERT E. KRUGMAN Dr. Krugman is Vice President of MARPLAN, a division of Communications Affiliates, Inc., New York City, and a member of the Editorial Board of the Quarterly. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 30, Issue 4, WINTER 1966, Pages 583–596, https://doi.org/10.1086/267457 Publis…

  • A Comparison of Physical and Verbal Responses to Television Commercials

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1965Cited by: 3

    Judging respondent interest by measuring the diameter of the pupil of his eye is a new method for pre-testing television commercials.1 The procedure currently in use involves exposure of a test commercial and a competitive commercial as a pair. Every half-second the camera records the diameter of the respondent's left eye

  • The Impact of Television Advertising

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1965Cited by: 98

    Does television advertising produce sales by changing attitudes? Not always, says Herbert E. Krugman in his presidential address before the American Association for Public Opinion Research on May 15, 1965. It may do so, he states, just by changing perceptions of the product in the course of merely shifting the relative salience of attitudes, especially when the purchaser is not particularly involved in the message. This arresting thesis has impor…

  • An Application of Learning Theory to TV Copy Testing

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1962Cited by: 5

    Journal Article AN APPLICATION OF LEARNING THEORY TO TV COPY TESTING Get access HERBERT E. KRUGMAN HERBERT E. KRUGMAN Herbert E. Krugman is Associate Research Director of MARPLAN and recently Vice President of Ted Bates & Company Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 26, Issue 4, WINTER 1962, Pages 626–634, https://doi.org/10.1086/267132 Published: 01 January 1962

  • The "Draw a Supermarket" Technique

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1960Cited by: 1

    Journal Article THE “DRAW A SUPERMARKET” TECHNIQUE Get access HERBERT E. KRUGMAN HERBERT E. KRUGMAN Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 24, Issue 1, SPRING 1960, Pages 148–149, https://doi.org/10.1086/266939 Published: 01 January 1960

  • The Learning of Tastes

    Herbert E Krugman, Eugene L HartleyARTICLEPublic Opinion Quarterly1960Cited by: 5

    The pursuit of public preferences in the field of style and fashion is a fascinating sport. Equally exciting can be the search for psychological principles connecting liking with novelty and familiarity. Here are a report of experiments conducted to discover such principles and, appropriately, suggestions for a design for an ideal experiment

  • An Historical Note on Motivation Research

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1956Cited by: 1

    Journal Article An Historical Note on Motivation Research Get access HERBERT E. KRUGMAN HERBERT E. KRUGMAN Richardson, Bellows, Henry and Co., Inc. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 20, Issue 4, WINTER 1956, Pages 719–723, https://doi.org/10.1086/266673 Published: 01 January 1956

  • Interviewing Ex-Communists in the United States

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1956

    Journal Article Interviewing Ex-Communists in the United States Get access HERBERT E. KRUGMAN HERBERT E. KRUGMAN Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 20, Issue 2, SUMMER 1956, Pages 473–477, https://doi.org/10.1086/266643 Published: 01 January 1956

  • The Measurement of Resistance to Propaganda

    Open AccessHerbert E KrugmanARTICLEHuman Relations1955

  • The Appeal of Communism to American Middle Class Intellectuals and Trade Unionists

    Herbert E KrugmanARTICLEPublic Opinion Quarterly1952Cited by: 3

    Journal Article The Appeal of Communism to American Middle Class Intellectuals and Trade Unionists Get access HERBERT E. KRUGMAN HERBERT E. KRUGMAN Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 16, Issue 3, FALL 1952, Pages 331–355, https://doi.org/10.1086/266398 Published: 01 January 1952

  • The True Believer

    Herbert E KrugmanARTICLEAmerican Journal of Sociology1951

  • Flicker Fusion Frequency as a Function of Anxiety Reaction; An Exploratory Study

    Herbert E KrugmanARTICLEPsychosomatic Medicine1947

    Flicker fusion frequency has previously been found to differentiate between normals and cases exhibiting various types of abnormal metabolicrate states. This experiment attempted, in an exploratory way, to study the relationship between FFF and an anxiety reaction state found rather frequently among Army personnel shortly after their return from Air Forces combat assignments overseas. Fifty such cases (termed “operational fatigue” in the AAF) and…

  • Affective response to music as a function of familiarity

    Herbert E KrugmanARTICLEJournal of Abnormal & Social…1943