Processes underlying exposure to advertising
Bibliographic Data
| ID | 8716871 |
|---|---|
| Authors | Herbert E Krugman (corresponding author) |
| Year | 1968 |
| Volume | 23 |
| Issue | 4 |
| Pages | 245-253 |
| Publication date | 1968-04-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Psychologist (JOURNAL) |
| Journal identifiers | ISSN: 0003-066X • E-ISSN: 1935-990X |
| Publisher | American Psychological Association (PUBLISHER • US) |
| DOI | 10.1037/h0026247 |
| PMID | 5647877 |
| OpenAlex | W2051176031 |
| Language | EN |
| Citations received | 1 |
| References cited | 3 |
Advertising · Business · Cognitive psychology · Consumer Behavior in Brand Consumption and Identification · Digital Media and Visual Art · Employer Branding and e-HRM · Psychology
| Citations per year | 0.33 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |