Jan Oliver Schwarz
Biographic Data
| ID | 4424971 |
|---|---|
| NAME | Jan Oliver Schwarz |
| GIVEN NAMES | Jan Oliver |
| FAMILY NAME | Schwarz |
| SIGNATURE | SCHWARZ J O |
| AFFILIATIONS | Technische Hochschule Ingolstadt |
| ORCID | 0000-0002-2995-5308 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 39 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Customer foresight
Foresight Academy combines Trend Receiver interviews with 13,000-consumer surveys to identify emerging trends. • Qualitative Trend Receiver insights are translated into Quantified Customer Foresight to strengthen the sensing phase. • Quantifying weak signals improves decision-maker accessibility and enables assessment of their developmental stage
Science fiction and innovation
In the development of innovations over the past decades, data-driven methods have become commonplace. Alongside advantages in effectiveness and efficiency comes the danger of relying on data describing past rather than future developments which can result in a loss of imagination and creativity. In parallel, a growing awareness of the interface between innovation and science fiction can be observed in academia and among practitioners. This awaren…
Personas in scenario building
Do internal foresight activities add value to decision-making? Insights from an empirical investigation
The interplay of future making and foresight
The state of foresight in small and medium enterprises
Small and medium-sized enterprises (SMEs) are the backbone of many economies. In today's world of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), SMEs face diverse challenges to survive and stay competitive. SMEs must prepare themselves for these challenges by practicing foresight. However, foresight, and especially corporate foresight, has been conceptualized and researched in the context of large corporations. Applying foresight in SMEs …
How to anchor design thinking in the future
Many organizations use design thinking (DT) to develop future products and services. DT is often used for its ability to serve as a common “language” and platform to enable market-facing departments and technology-oriented units to cocreate innovations. DT has been shown to be a powerful tool for helping to identify and connect the needs of average customers (personas) with technical solutions that form the basis for winning products. In this pap…
Combining scenario planning and business wargaming to better anticipate future competitive dynamics
The deliberate exploration of how the future competitive landscape may evolve is critical to uncovering threats and opportunities for firms that seek to improve their core businesses and advance to a superior position in the markets of the future. While techniques such as business wargaming can effectively support this process, such techniques can benefit from placing competitive considerations within a broader future landscape shaped by geopolit…
Business wargaming for teaching strategy making
Cultural products and their implications for business models
Perceiving megatrends as empty signifiers
Assessing the future of futures studies in management
Perceiving megatrends as empty signifiers
Assessing the future of futures studies in management
Business wargaming for teaching strategy making
Combining scenario planning and business wargaming to better anticipate future competitive dynamics
The deliberate exploration of how the future competitive landscape may evolve is critical to uncovering threats and opportunities for firms that seek to improve their core businesses and advance to a superior position in the markets of the future. While techniques such as business wargaming can effectively support this process, such techniques can benefit from placing competitive considerations within a broader future landscape shaped by geopolit…
Cultural products and their implications for business models
Personas in scenario building
How to anchor design thinking in the future
Many organizations use design thinking (DT) to develop future products and services. DT is often used for its ability to serve as a common “language” and platform to enable market-facing departments and technology-oriented units to cocreate innovations. DT has been shown to be a powerful tool for helping to identify and connect the needs of average customers (personas) with technical solutions that form the basis for winning products. In this pap…
Do internal foresight activities add value to decision-making? Insights from an empirical investigation
Assessing the future of futures studies in management
Business wargaming for teaching strategy making
Cultural products and their implications for business models
Perceiving megatrends as empty signifiers
Combining scenario planning and business wargaming to better anticipate future competitive dynamics
The deliberate exploration of how the future competitive landscape may evolve is critical to uncovering threats and opportunities for firms that seek to improve their core businesses and advance to a superior position in the markets of the future. While techniques such as business wargaming can effectively support this process, such techniques can benefit from placing competitive considerations within a broader future landscape shaped by geopolit…
How to anchor design thinking in the future
Many organizations use design thinking (DT) to develop future products and services. DT is often used for its ability to serve as a common “language” and platform to enable market-facing departments and technology-oriented units to cocreate innovations. DT has been shown to be a powerful tool for helping to identify and connect the needs of average customers (personas) with technical solutions that form the basis for winning products. In this pap…
The state of foresight in small and medium enterprises
Small and medium-sized enterprises (SMEs) are the backbone of many economies. In today's world of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), SMEs face diverse challenges to survive and stay competitive. SMEs must prepare themselves for these challenges by practicing foresight. However, foresight, and especially corporate foresight, has been conceptualized and researched in the context of large corporations. Applying foresight in SMEs …
Personas in scenario building
Do internal foresight activities add value to decision-making? Insights from an empirical investigation
The interplay of future making and foresight
Customer foresight
Foresight Academy combines Trend Receiver interviews with 13,000-consumer surveys to identify emerging trends. • Qualitative Trend Receiver insights are translated into Quantified Customer Foresight to strengthen the sensing phase. • Quantifying weak signals improves decision-maker accessibility and enables assessment of their developmental stage
Science fiction and innovation
In the development of innovations over the past decades, data-driven methods have become commonplace. Alongside advantages in effectiveness and efficiency comes the danger of relying on data describing past rather than future developments which can result in a loss of imagination and creativity. In parallel, a growing awareness of the interface between innovation and science fiction can be observed in academia and among practitioners. This awaren…
Computer Science (9 works) · Futures studies (8 works) · Business (5 works) · Management science (5 works) · Sociology (5 works) · Innovation and Knowledge Management (4 works) · Knowledge management (4 works) · Artificial Intelligence (3 works) · Artificial Intelligence (3 works) · Economics (3 works)