Combining scenario planning and business wargaming to better anticipate future competitive dynamics
Bibliographic Data
| ID | 9844318 |
|---|---|
| Authors | Jan Oliver Schwarz (0000-0002-2995-5308, Hochschule Fresenius), Camelia Ram, Rene Rohrbeck (0000-0002-2320-7915, Aarhus University, corresponding author) |
| Year | 2019 |
| Volume | 105 |
| Pages | 133-142 |
| Publication date | 2019-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Futures (JOURNAL) |
| Journal identifiers | ISSN: 0016-3287 • E-ISSN: 1873-6378 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.futures.2018.10.001 |
| OpenAlex | W2896684966 |
| Language | EN |
| Citations received | 13 |
| References cited | 50 |
The deliberate exploration of how the future competitive landscape may evolve is critical to uncovering threats and opportunities for firms that seek to improve their core businesses and advance to a superior position in the markets of the future. While techniques such as business wargaming can effectively support this process, such techniques can benefit from placing competitive considerations within a broader future landscape shaped by geopolitical, social, technological and economic forces. Scenario planning allows for the exploration of interactions across multiple external forces to create a rich set of narratives on how the future may unfold. This paper will discuss the potential of combining scenario planning and business wargaming to enable strategists to anticipate moves and countermoves and foresee their consequences. We use a real-life case study to illustrate how a scenario-planning exercise can guide the crucial stage of selecting relevant future competitors of a firm prior to engaging in a business-war-gaming exercise. We then introduce what we term the prospective competitive strategy process to guide the analysis of potential competitive dynamics, emphasizing the synergies between scenario planning and business wargaming
Business · Business model · Competitive advantage · Competitor analysis · Economics · Management science · Position (finance · Process (computing · Process management · Scenario planning · Strategic planning · Collaboration in agile enterprises · Computer Science · Innovation and Knowledge Management · Innovation, Sustainability, Human-Machine Systems · Marketing
Limits and longevity
Scenario Planning in Educational Leadership
AI and the future of talent management in tourism and hospitality
Wargaming for Aircraft Manufacturer Product and Industrial Strategy
Customer foresight
Years of corporate and organizational foresight
The impact of scenario planning on entrepreneurial orientation
The use of scenarios in developing strategy
A disruptive scenario intervention for managerial coping with disruptive change
Using corporate foresight to enhance strategic management practices
Do internal foresight activities add value to decision-making? Insights from an empirical investigation
Strategic insights from simulation gaming of AI race dynamics
Using digital technologies to deliver scenarios to geographically dispersed stakeholders
Qualitative evaluation and research methods
Corporate foresight
Case Study Research
Firm resources and sustained competitive advantage
Firm Resources and Sustained Competitive Advantage
Scenarios
A review of scenario planning
Business wargaming for teaching strategy making
Scenarios as a scholarly methodology to produce “interesting research”
Exploring value creation from corporate-foresight activities
Competing for the future
| Unique citing works | 13 |
|---|---|
| Citations per year | 2.17 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 13 |