Haiying Wei
Biographic Data
| ID | 4438019 |
|---|---|
| NAME | Haiying Wei |
| GIVEN NAMES | Haiying |
| FAMILY NAME | Wei |
| SIGNATURE | WEI H |
| AFFILIATIONS | Jinan University |
| ORCID | 0000-0003-0228-111X |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Staying true to your word: How brand name pronounceability shapes brand credibility in marketing communication
The halo effect in slogan contexts: How does brand name pronounceability impact slogan persuasiveness
Changeable slogans are often used to elicit positive attitudes among consumers, whose persuasiveness is of paramount importance. However, the halo effect of brand name features on slogan persuasiveness has never been identified. Based on Gestalt principles of brand name spelling, this work reveals that brand name pronounceability (easy-to-pronounce vs. difficult-to-pronounce) enhances slogan persuasiveness by improving the sense of order, but the…
The impact of temporal landmarks on the willingness of conspicuous prosocial behavior
It’s not my money: How windfall income enhances donation
Linking Temporal Landmarks to Voluntary Simplicity: The Mediating Roles of Self-Transcendence and Self-Enhancement
The effect of mortality salience on consumers' preference for experiential purchases and its mechanism
摘要
Minimalism in capsule hotels: Enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
The magic of one person: The effect of the number of endorsers on brand attitude
The use of celebrity endorsements in advertising is quietly pervasive. One brand can be endorsed by either one celebrity or multiple celebrities. Notably, it is more and more common nowadays that a single brand harnesses multiple celebrity endorsers in its advertisement to potentially attract more consumers. Literature on consumer psychology has mainly studied the context of a single celebrity endorsing a single brand, suggesting that source char…
The impact of congruency between moral appeal and social perception on charitable donation
Previous research has long paid attention to how to improve persuasive effectiveness in charitable donation. Based on moral foundation theory (MFT) and stereotype content model (SCM), this paper proposes that a match between moral appeal and social perception leads higher persuasive effectiveness of individual donation. More specifically, relative to those who are exposed to a binding appeal, consumers who are exposed to an individualizing appeal…
The Effect of Promotion Types on Consumers’ Purchase Decisions: From the Perspective of Construal Level Theory
The Effect of Promotion Types on Consumers’ Purchase Decisions: From the Perspective of Construal Level Theory
The impact of congruency between moral appeal and social perception on charitable donation
Previous research has long paid attention to how to improve persuasive effectiveness in charitable donation. Based on moral foundation theory (MFT) and stereotype content model (SCM), this paper proposes that a match between moral appeal and social perception leads higher persuasive effectiveness of individual donation. More specifically, relative to those who are exposed to a binding appeal, consumers who are exposed to an individualizing appeal…
The magic of one person: The effect of the number of endorsers on brand attitude
The use of celebrity endorsements in advertising is quietly pervasive. One brand can be endorsed by either one celebrity or multiple celebrities. Notably, it is more and more common nowadays that a single brand harnesses multiple celebrity endorsers in its advertisement to potentially attract more consumers. Literature on consumer psychology has mainly studied the context of a single celebrity endorsing a single brand, suggesting that source char…
Minimalism in capsule hotels: Enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Linking Temporal Landmarks to Voluntary Simplicity: The Mediating Roles of Self-Transcendence and Self-Enhancement
The effect of mortality salience on consumers' preference for experiential purchases and its mechanism
摘要
Staying true to your word: How brand name pronounceability shapes brand credibility in marketing communication
The halo effect in slogan contexts: How does brand name pronounceability impact slogan persuasiveness
Changeable slogans are often used to elicit positive attitudes among consumers, whose persuasiveness is of paramount importance. However, the halo effect of brand name features on slogan persuasiveness has never been identified. Based on Gestalt principles of brand name spelling, this work reveals that brand name pronounceability (easy-to-pronounce vs. difficult-to-pronounce) enhances slogan persuasiveness by improving the sense of order, but the…
The impact of temporal landmarks on the willingness of conspicuous prosocial behavior
It’s not my money: How windfall income enhances donation
Psychology (8 works) · Social Psychology (7 works) · Advertising (4 works) · Behavioral Health and Interventions (4 works) · Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Political science (4 works) · Cognitive psychology (3 works) · Epistemology (3 works) · Marketing (3 works)