Staying true to your word
How brand name pronounceability shapes brand credibility in marketing communication
Bibliographic Data
| ID | 21621483 |
|---|---|
| Authors | Tingwen Xiao (0000-0003-0911-0727, Jiangxi University of Finance and Economics), Haiying Wei (0000-0003-0228-111X, Jinan University, corresponding author), Weijun Zhang (0000-0003-3436-3371, Jiangxi University of Finance and Economics) |
| Year | 2025 |
| Volume | 44 |
| Issue | 1 |
| Pages | 479-495 |
| Publication date | 2025-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-024-07171-2 |
| OpenAlex | W4405764148 |
| Language | EN |
| Citations received | 2 |
| References cited | 47 |
Advertising · Brand awareness · Brand extension · Brand names · Business · Credibility · Epistemology · Linguistics · Consumer Behavior in Brand Consumption and Identification · Digital Communication and Language · Digital Marketing and Social Media · Psychology · Marketing
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Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy
The malleable effect of name fluency on pharmaceutical drug perception
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Phonetic Symbolism and Brand Name Preference
An Examination of Different Explanations for the Mere Exposure Effect
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |