Arantxa Vizcaíno-Verdú
Biographic Data
| ID | 4439581 |
|---|---|
| NAME | Arantxa Vizcaíno-Verdú |
| GIVEN NAMES | Arantxa |
| FAMILY NAME | Vizcaíno-Verdú |
| SIGNATURE | VIZCAÍNO-VERDÚ A |
| AFFILIATIONS | Universidad Internacional De La Rioja |
| ORCID | 0000-0001-9399-2077 |
| VERIFIED | Yes |
| TOTAL WORKS | 31 |
| TOTAL CITATIONS | 28 |
| AUTHOR COUNT | 31 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Press emotional advocacy
This study explores experiential press events in the automotive industry as relational communication practices that organise emotional and professional dynamics between journalists and brand communication teams. The research adopts a mixed-methods design, combining semi-structured interviews with Chief Communication Officers of leading automotive brands in Spain and a qualitative survey of 53 specialist motoring journalists. The analysis shows th…
Memefication of Motherhood on Tiktok
Social media has reshaped digital portrayals of motherhood, often reinforcing idealised and aspirational maternal archetypes. While early platforms promoted curated self-representations, TikTok’s memefication culture disrupts these conventions through participatory humour and satire. This study examines how #TypesOfMoms deconstructs parenting idealisation by employing meme formats that enable users to reframe motherhood beyond perfectionist narra…
The sign-sync trend on TikTok
Within the broader ecosystem of music challenges on TikTok, the sign-sync trend combines lip-syncing, music, and gestural movements that emulate sign language. The analysis of 60 high-engagement videos, complemented by semi-structured interviews with six professional interpreters of Spanish Sign Language, provides insight into how these performances intersect with digital accessibility. Although they are widely perceived as inclusive by hearing a…
Mapping InMeDiT Capital
This article develops theoretically an integrative analytical construct (InMeDiT Capital, acronym for informational, media, digital and technological capital) derived from Pierre Bourdieu’s social field theory framework to expand its conceptual capacity to interpret and explain specific relational dynamics within a hyper-digitised social context that directly affects families. Based on Bourdieu’s social field theory, different types of classic ca…
Unhealthy Aesthetic Comparisons
This study explores how the importance Spanish adolescents place on aesthetics in their personal image affects their body satisfaction and how this relationship is influenced by comparisons with fit influencers. A total of 1082 adolescents aged 12–17 completed a survey measuring the emphasis on aesthetics, the frequency of comparisons with fit influencers, and their satisfaction with physical appearance. We performed a mediation analysis using th…
The impact of social media aesthetic capital on adolescent body image
Social media amplifies beauty standards that shape adolescent body image and weight-related behaviors. This study investigates the role of aesthetic capital in perceived body-related social success and weight-loss behaviors among Spanish adolescents, with a focus on the mediating effect of social media pressure. Using a mixed-methods approach, we integrate survey data from 1,082 adolescents (12–17 years old) with qualitative insights from fitness…
The Dilemma of Body Worship
This study explores the ethical implications of social media advertising, particularly its portrayals of physical appearance and body worship. Employing a qualitative approach, our aim is to deepen understanding of user concerns and perceptions regarding these advertising strategies. We conducted 12 focus groups comprising 80 participants for coding analysis. Our findings reveal users’ adaptability in recognizing advertising content, while also h…
Swipe, watch, engage
The global impact of TikTok has prompted discussions digital consumption among youth. This study originated from this contentious context aimed at exploring the audio-visual consumption patterns of generation Alpha in thematic, audio-visual, and interactive terms. The analysis comprised 500 videos collected through the "For You Feed" of two 14-year-old individuals on the platform using quantitative content analysis. The findings reveal a predomin…
Desvelar vínculos parasociales
Este estudio analiza cómo la alfabetización publicitaria influye en la relación entre los vínculos parasociales y la receptividad adolescente al marketing de influencia. A partir de un enfoque cuantitativo y la aplicación de un cuestionario a 1055 adolescentes españoles de 12 a 17 años, los resultados indican que una conexión emocional más sólida con los influencers se vincula con un incremento en la aceptación de sus publicaciones patrocinadas. …
Educomunicadoras en perspectiva
Propósito. Explorar el rol de las mujeres en la educomunicación, analizando su impacto, desafíos y estrategias de resiliencia en un contexto marcado por desigualdades de género. Metodología. Se llevaron a cabo entrevistas semiestructuradas con tres investigadoras referentes en el ámbito educomunicativo en España. Mediante un análisis cualitativo inductivo con el software Atlas.ti 24, se identificaron patrones discursivos en torno a referentes aca…
Fragmented-brand consumerism on TikTok
TikTok’s rapid rise and popularity pose challenges to young users. This study applies a mixed-methods approach to examine the impact of advertising on generation Alpha through the analysis of 500 child-targeted videos and the Delphi method with 12 psychologists. The quantitative content analysis reveals that TikTok’s short, dynamic videos cater to children’s preferences, with significant gender-based segmentation: boys are more frequently exposed…
Influencers are just mannequins’
This study investigates teenagers’ skepticism toward influencer trust and its implications for their perceptions of and receptiveness to social media advertising. Employing a mixed-methods approach, we surveyed 1055 teenagers to gauge their perceptions of influencers’ advertising intensity. Additionally, qualitative focus groups involving 55 participants explored a range of perceptions, addressing their distrust toward influencers and the breakdo…
Facing online scams
Purpose This study aims to investigate adolescents’ interactions with deceptive content on social media, focusing on scams that promise effortless rewards. Design/methodology/approach The methodology included interviews with 20 pairs of adolescents (aged 11–17) and their parents, analyzing their responses to scam content and examining patterns of critical awareness and parental guidance. Findings Findings suggest that critical awareness and the a…
Cuerpo, imagen y redes sociales
La apariencia física ha adquirido una relevancia significativa en la sociedad contemporánea, profundamente influenciada por la hipermediatización y las redes sociales. Si bien, este fenómeno no es novedoso. La búsqueda de una imagen perfecta ha sido históricamente impulsada por la industria del consumo, fomentando la adquisición de productos en sectores como la moda, la cosmética, la estética y la alimentación, entre otros. Lo que en un principio…
Descolonización de la música en TikTok
En la actualidad, redes sociales como TikTok están transformando el modo en que se expanden las narrativas musicales por el mundo. En esta aplicación de micro-vídeos eminentemente musicales, se comparten diariamente diversidad de contenidos creativos que no se alejan de los contextos socioculturales de sus usuarios. En este sentido, la plataforma facilita la creación de contenido “migrante” no occidental, integrando valores que reflejan el crecim…
(Re)coding TikTok
TikTok is one of the fastest-growing short-video platforms in the world. Its unique format and interaction possibilities make it a prime space to understand contemporary creators, their practices and strategies. This social medium has been described as structurally memetic, promoting imitation and interaction through its affordances and configurations. The range of creation possibilities enables TikTokers to curate, re-signify and generate conten…
Online prosumer convergence
Social media and prosumers have encouraged participatory creativity in the era of platformization. In this context, successful platforms such as YouTube and TikTok have facilitated users interact with music content in a wide variety of meaningful and evocative videos. In the light of research on the cultural prosumption of Internet content, as well as the global exchange of musical data, which is leading an emerging and innovative digital converg…
No moral integrity”
Sharenting has been analyzed from different perspectives, introducing insights into the risks and opportunities of presenting children’s lives on social media. Researchers have addressed how this phenomenon impacts the lives of influencers, children, youth, and parents who engage in sharenting on YouTube, Instagram, and TikTok. From the perspective of “sharenters”, there is a common assumption that sharenting is not problematic, as they control a…
Agenda-Setting invertida
La convergencia digital y la plataformización han transformado los procesos tradicionales de interacción en medios de comunicación. Con jóvenes prosumidores cada vez más activos en redes sociales, la conformación del modelo convencional de agenda mediática ha experimentado alteraciones bajo una supuesta brecha entre la fijación de noticias y contenidos informativos. Este estudio trata de comprender si las redes sociales contribuyen a la ruptura d…
ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok
Media convergence is generating many collective performances on social media, where the rise of short-form videos has created a new opportunity for the empowerment of society on online platforms. In this context, TikTok appears as an application for creative expression through music clips and lip-syncs. Through the #ThisIsMeChallenge hashtag, which introduces the musical theme of The Greatest Showman film, we analyze a new online practice within …
Thanks for joining our life
YouTube is currently becoming one of the main international platforms for amateur creators attempting to attract followers through a multiplicity of audiovisual content and engagement strategies based on search and algorithmic recommendation systems. In many cases, this environment, and especially its users, try to adapt to a celebrity network pattern on the basis of the construction of seemingly authentic and close relationships, leading to rele…
Paradigm changes and new challenges for media education
Information, communication, and digitalization technologies have driven the unlimited access to knowledge, thereby promoting creativity, economic and cultural development, and the emergence of a global world at breakneck speed over recent decades. Across its multiple dynamics, this digital revolution has opened new educational opportunities that are closely connected to emerging technologies and, recently, to artificial intelligence. These advanc…
TeachTok
Cross-Cultural Storytelling Approaches in Tiktok's Music Challenges
TikTok has created new strategies that has impacted the music industry through visual effects, stickers, filters, augmented reality, split screens, and transitions in videos no longer than 60 seconds. TikTok posts presents a mode of interdependence where users demonstrate the cultural value of music through challenge and audio memes. This study focuses on a popular social trend on TikTok known as ‘music challenges’. We focused on the significance…
Youtube musicians and self-perceived multimedia, hypermedia, intertextual and transmedia competencies
YouTube has grown into an unprecedented music industry where informal learning practices converge among young musicians now considered authentic internet (micro)celebrities. Due to the rise of music video trends on the platform and the educative demands to explore youth interaction on the internet, this study analyses the self-perception of youtubers in terms of multimedia, hypermedia, intertextual and transmedia competencies. For this purpose, w…
TeachTok
Reading and informal learning trends on YouTube
The digital era has perpetuated new pedagogies of collective participation in networks that requires reflection in the conventional education area, because of YouTube, as audiovisual platform of outstanding international recognition, concentrates an extensive repertoire of informal learning practices among young people. In this case, the research focuses on a form of literary expression driven by the new Booktube community, which is dedicated to …
Thanks for joining our life
YouTube is currently becoming one of the main international platforms for amateur creators attempting to attract followers through a multiplicity of audiovisual content and engagement strategies based on search and algorithmic recommendation systems. In many cases, this environment, and especially its users, try to adapt to a celebrity network pattern on the basis of the construction of seemingly authentic and close relationships, leading to rele…
Paradigm changes and new challenges for media education
Information, communication, and digitalization technologies have driven the unlimited access to knowledge, thereby promoting creativity, economic and cultural development, and the emergence of a global world at breakneck speed over recent decades. Across its multiple dynamics, this digital revolution has opened new educational opportunities that are closely connected to emerging technologies and, recently, to artificial intelligence. These advanc…
La televisión sensacionalista y hábitos de consumo en España e Italia
La televisión, como medio de comunicación de masas por excelencia, es considerada como un instrumento de socialización, modelador de conciencias e incitador de la opinión pública. Esta investigación se enmarca en la sociedad de la información y el espectáculo. El objetivo es analizar los tipos de audiencia y hábitos de consumo de los programas de carácter sensacionalista, además de la recepción de los mensajes. Mediante un análisis cuantitativo, …
Reading and informal learning trends on YouTube
The digital era has perpetuated new pedagogies of collective participation in networks that requires reflection in the conventional education area, because of YouTube, as audiovisual platform of outstanding international recognition, concentrates an extensive repertoire of informal learning practices among young people. In this case, the research focuses on a form of literary expression driven by the new Booktube community, which is dedicated to …
Divulgación científica en YouTube y su credibilidad para docentes universitarios
Los artículos, libros, capítulos, conferencias y seminarios tradicionales dan paso a nuevas herramientas de difusión del conocimiento científico como las redes sociales, apostando por la concepción de la ciencia abierta. Esta se entiende como la distribución pública de los resultados de investigación de forma deliberada, para que el público acceda libremente a los conocimientos universales. De este contexto, nace el presente estudio, que tiene po…
Análisis de sentimiento en Instagram
Instagram se ha convertido en parte integral de la vida cotidiana de niños y jóvenes, gestando una suerte de álbum familiar. En este escenario, analizamos la polaridad y subjetividad de 772 entradas de texto de cuentas infantiles gestionadas por padres en la plataforma mediante procesamiento del lenguaje natural con machine learning y análisis de contenido. Los resultados revelaron una prominente positividad y subjetividad en el campo léxico de c…
Soy músico youtuber! Construcción de la identidad artística a través del cover y la ficción. El caso de las violinistas Taylor Davis y Lindsey Stirling
La creciente actividad audiovisual en redes sociales ha provocado que YouTube se convierta en un espacio internacional creativo y social en el que se dan cita contenidos generados por el usuario, medios de comunicación, empresas y comunidades online. Un escenario digital que identifica la figura del youtuber y, concretamente, la de aquel sujeto cuyas dotes artísticas y musicales se ven expandidas a través del cover ficcional. La presente investig…
La televisión sensacionalista y hábitos de consumo en España e Italia
La televisión, como medio de comunicación de masas por excelencia, es considerada como un instrumento de socialización, modelador de conciencias e incitador de la opinión pública. Esta investigación se enmarca en la sociedad de la información y el espectáculo. El objetivo es analizar los tipos de audiencia y hábitos de consumo de los programas de carácter sensacionalista, además de la recepción de los mensajes. Mediante un análisis cuantitativo, …
Cross-Cultural Storytelling Approaches in Tiktok's Music Challenges
TikTok has created new strategies that has impacted the music industry through visual effects, stickers, filters, augmented reality, split screens, and transitions in videos no longer than 60 seconds. TikTok posts presents a mode of interdependence where users demonstrate the cultural value of music through challenge and audio memes. This study focuses on a popular social trend on TikTok known as ‘music challenges’. We focused on the significance…
Youtube musicians and self-perceived multimedia, hypermedia, intertextual and transmedia competencies
YouTube has grown into an unprecedented music industry where informal learning practices converge among young musicians now considered authentic internet (micro)celebrities. Due to the rise of music video trends on the platform and the educative demands to explore youth interaction on the internet, this study analyses the self-perception of youtubers in terms of multimedia, hypermedia, intertextual and transmedia competencies. For this purpose, w…
Consumo televisivo e interacción en redes sociales entre jóvenes seguidores de la serie Élite
El ecosistema audiovisual actual está evolucionando a un ritmo vertiginoso. Las nuevas formas de interacción narrativa a través de las redes sociales (RRSS) han generado una revolución en los medios de comunicación en general y en la televisión en particular, concediendo la posibilidad de acceder a los contenidos a través de diferentes formatos y canales. En este sentido, el presente trabajo analiza los hábitos de consumo de la población adolesce…
Agenda-Setting invertida
La convergencia digital y la plataformización han transformado los procesos tradicionales de interacción en medios de comunicación. Con jóvenes prosumidores cada vez más activos en redes sociales, la conformación del modelo convencional de agenda mediática ha experimentado alteraciones bajo una supuesta brecha entre la fijación de noticias y contenidos informativos. Este estudio trata de comprender si las redes sociales contribuyen a la ruptura d…
ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok
Media convergence is generating many collective performances on social media, where the rise of short-form videos has created a new opportunity for the empowerment of society on online platforms. In this context, TikTok appears as an application for creative expression through music clips and lip-syncs. Through the #ThisIsMeChallenge hashtag, which introduces the musical theme of The Greatest Showman film, we analyze a new online practice within …
Thanks for joining our life
YouTube is currently becoming one of the main international platforms for amateur creators attempting to attract followers through a multiplicity of audiovisual content and engagement strategies based on search and algorithmic recommendation systems. In many cases, this environment, and especially its users, try to adapt to a celebrity network pattern on the basis of the construction of seemingly authentic and close relationships, leading to rele…
Paradigm changes and new challenges for media education
Information, communication, and digitalization technologies have driven the unlimited access to knowledge, thereby promoting creativity, economic and cultural development, and the emergence of a global world at breakneck speed over recent decades. Across its multiple dynamics, this digital revolution has opened new educational opportunities that are closely connected to emerging technologies and, recently, to artificial intelligence. These advanc…
TeachTok
(Re)coding TikTok
TikTok is one of the fastest-growing short-video platforms in the world. Its unique format and interaction possibilities make it a prime space to understand contemporary creators, their practices and strategies. This social medium has been described as structurally memetic, promoting imitation and interaction through its affordances and configurations. The range of creation possibilities enables TikTokers to curate, re-signify and generate conten…
Online prosumer convergence
Social media and prosumers have encouraged participatory creativity in the era of platformization. In this context, successful platforms such as YouTube and TikTok have facilitated users interact with music content in a wide variety of meaningful and evocative videos. In the light of research on the cultural prosumption of Internet content, as well as the global exchange of musical data, which is leading an emerging and innovative digital converg…
No moral integrity”
Sharenting has been analyzed from different perspectives, introducing insights into the risks and opportunities of presenting children’s lives on social media. Researchers have addressed how this phenomenon impacts the lives of influencers, children, youth, and parents who engage in sharenting on YouTube, Instagram, and TikTok. From the perspective of “sharenters”, there is a common assumption that sharenting is not problematic, as they control a…
Cuerpo, imagen y redes sociales
La apariencia física ha adquirido una relevancia significativa en la sociedad contemporánea, profundamente influenciada por la hipermediatización y las redes sociales. Si bien, este fenómeno no es novedoso. La búsqueda de una imagen perfecta ha sido históricamente impulsada por la industria del consumo, fomentando la adquisición de productos en sectores como la moda, la cosmética, la estética y la alimentación, entre otros. Lo que en un principio…
Descolonización de la música en TikTok
En la actualidad, redes sociales como TikTok están transformando el modo en que se expanden las narrativas musicales por el mundo. En esta aplicación de micro-vídeos eminentemente musicales, se comparten diariamente diversidad de contenidos creativos que no se alejan de los contextos socioculturales de sus usuarios. En este sentido, la plataforma facilita la creación de contenido “migrante” no occidental, integrando valores que reflejan el crecim…
Unhealthy Aesthetic Comparisons
This study explores how the importance Spanish adolescents place on aesthetics in their personal image affects their body satisfaction and how this relationship is influenced by comparisons with fit influencers. A total of 1082 adolescents aged 12–17 completed a survey measuring the emphasis on aesthetics, the frequency of comparisons with fit influencers, and their satisfaction with physical appearance. We performed a mediation analysis using th…
The impact of social media aesthetic capital on adolescent body image
Social media amplifies beauty standards that shape adolescent body image and weight-related behaviors. This study investigates the role of aesthetic capital in perceived body-related social success and weight-loss behaviors among Spanish adolescents, with a focus on the mediating effect of social media pressure. Using a mixed-methods approach, we integrate survey data from 1,082 adolescents (12–17 years old) with qualitative insights from fitness…
The Dilemma of Body Worship
This study explores the ethical implications of social media advertising, particularly its portrayals of physical appearance and body worship. Employing a qualitative approach, our aim is to deepen understanding of user concerns and perceptions regarding these advertising strategies. We conducted 12 focus groups comprising 80 participants for coding analysis. Our findings reveal users’ adaptability in recognizing advertising content, while also h…
Swipe, watch, engage
The global impact of TikTok has prompted discussions digital consumption among youth. This study originated from this contentious context aimed at exploring the audio-visual consumption patterns of generation Alpha in thematic, audio-visual, and interactive terms. The analysis comprised 500 videos collected through the "For You Feed" of two 14-year-old individuals on the platform using quantitative content analysis. The findings reveal a predomin…
Desvelar vínculos parasociales
Este estudio analiza cómo la alfabetización publicitaria influye en la relación entre los vínculos parasociales y la receptividad adolescente al marketing de influencia. A partir de un enfoque cuantitativo y la aplicación de un cuestionario a 1055 adolescentes españoles de 12 a 17 años, los resultados indican que una conexión emocional más sólida con los influencers se vincula con un incremento en la aceptación de sus publicaciones patrocinadas. …
Educomunicadoras en perspectiva
Propósito. Explorar el rol de las mujeres en la educomunicación, analizando su impacto, desafíos y estrategias de resiliencia en un contexto marcado por desigualdades de género. Metodología. Se llevaron a cabo entrevistas semiestructuradas con tres investigadoras referentes en el ámbito educomunicativo en España. Mediante un análisis cualitativo inductivo con el software Atlas.ti 24, se identificaron patrones discursivos en torno a referentes aca…
Fragmented-brand consumerism on TikTok
TikTok’s rapid rise and popularity pose challenges to young users. This study applies a mixed-methods approach to examine the impact of advertising on generation Alpha through the analysis of 500 child-targeted videos and the Delphi method with 12 psychologists. The quantitative content analysis reveals that TikTok’s short, dynamic videos cater to children’s preferences, with significant gender-based segmentation: boys are more frequently exposed…
Political science (15 works) · Sociology (14 works) · Impact of Technology on Adolescents (13 works) · Art (12 works) · Computer Science (12 works) · Business (10 works) · Humanities (10 works) · Psychology (10 works) · Child Development and Digital Technology (8 works) · Media and Digital Communication (8 works)