The‐bao Luong
Biographic Data
| ID | 4439923 |
|---|---|
| NAME | The‐bao Luong |
| GIVEN NAMES | The‐bao |
| FAMILY NAME | Luong |
| SIGNATURE | LUONG T B |
| AFFILIATIONS | Ho Chi Minh City University of Technology and Engineering |
| ORCID | 0000-0002-2884-1501 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Mapping the dynamics of herd behavior in tourism and hospitality
This study explores herd behavior in tourism and hospitality through a comprehensive approach that integrates bibliometric analysis, thematic mapping, and text mining of 146 publications indexed in Scopus and Web of Science from 1985 to 2025. The research identifies five dominant thematic clusters: decision antecedents and satisfaction; experience-loyalty-performance linkages; perception and risk in destination image formation; information-driven…
Authenticity, memory, and destination attachment in street food tourism
Street food tourism has become an integral part of culinary experiences; however, limited research has explored how informal street food settings influence tourists’ behavioral intentions, particularly in the context of an increasing reliance on digital information. This study addresses this gap by examining the role of perceived authenticity in shaping the intention to consume street food among domestic Vietnamese tourists, using the Stimulus-Or…
Adapting theory of motivation in food tourism
This study investigates the adaptation of the theory of motivation in food tourism, with a specific focus on the moderation of eco-food destination image. Drawing on a case study of 637 Vietnamese domestic tourists. The findings reveal that seven of the ten hypotheses tested were supported. Specifically, socialization motivation, cultural experience motivation, taste of food motivation, local destination appeals motivation, and core food-tourism …
Mapping the intellectual landscape of sport tourism
This study maps the intellectual landscape of sport tourism research from 2010 to 2025 through a bibliometric analysis of 1,015 Scopus-indexed documents using VOSviewer and Biblioshiny. Publication performance indicates a maturing field with an annual growth rate of 1.82%, 15.55 citations per document, and increasing international collaboration (23.55%). Leading sources include the Journal of Sport and Tourism and Sustainability (Switzerland), wh…
Community‐Based Tourism in Ba Bể Lake, Vietnam
Community‐based tourism (CBT) has emerged as a sustainable alternative to mass tourism, emphasizing local participation, cultural preservation, and equitable benefit‐sharing. This study explores the dynamics of CBT development in Ba Bể Lake, Bắc Kạn Province, Vietnam, through a qualitative design using semi‐structured interviews with 20 local stakeholders. Thematic analysis revealed three overarching themes: (1) factors influencing CBT developmen…
From motivation to transformation
Green consumption dynamics
This study investigates how utilitarian group reference influences the relationships among green consumption values, environmental concerns, attitudes toward green products, and purchase intention. Using the Theory of Planned Behavior and a mixed-methods approach, data were collected from 565 Vietnamese participants via survey and seventeen participants through interviews. Quantitative results indicate that green consumption values (β = 0.310, p …
Examining social media influence's role in the TPB model for young Vietnamese visiting green hotels
This research investigates the moderating impact of social media influence within the Theory of Planned Behavior (TPB) model for 636 young Vietnamese participants’ desire to visit green hotels. The findings validate all assumptions in the TPB model, suggesting that subject norms and green perceived values positively affect views toward green hotels and visit intention. However, attitudes about green hotels were found to have a detrimental impact …
Eco-tourism in Vietnam (2014–2024)
This study examines Vietnam’s evolving eco-tourism landscape from 2014 to 2024 through a bibliometric analysis using VOSviewer and Biblioshiny to identify current research trends and emerging patterns. A total of 392 publications were retrieved from the Scopus database using a Boolean search with keywords such as ‘sustainable tourism’, ‘eco-tourism’, ‘green hospitality’, ‘nature-based tourism’, and ‘Vietnam’. Bibliometric analyses (citation, co-c…
Future Time Perspective, Eco‐Destination Image, Environmental Concern, Ecotourism Behavioral Intention in Vietnamese Ecotourists
This study employs the Theory of Planned Behavior (TPB) to examine the associations between future time perspective (FTP), eco‐destination image, environmental concern, and ecotourism behavioral intention while investigating the moderating effect of environmental knowledge. The topic's importance is underscored by the growing global focus on sustainable tourism practices and the need to address environmental perception in ecotourism. Despite exis…
Adventure tourism experiences of young Vietnamese travelers
This study examines the interconnectedness of various themes within adventure tourism, focusing on the role of social media, concerns about safety and risk management, the preference for organized tours, and challenges faced during adventure tourism activities. Grounded in the Stimulus-Organism-Response (SOR) theory, this research explores the experiences of twelve young Vietnamese travelers. The analysis reveals three key themes related to socia…
The mediating role of quality of life on the SMEs’ online marketing capabilities
Purpose This study investigates the mediating role of quality of life in the relationship between small and medium-sized enterprises’ online marketing capabilities, specifically social media marketing activities (SMMA) and consumer behavior, based on the stimulus-organism-response theory. Design/methodology/approach Using a case study of vegetarian restaurants in Vietnam, data were collected from 530 participants through an online survey and anal…
The moderating role of e-word of mouth credibility in the relationship between heritage travel motivation, heritage destination image, and visit intention
Purpose This study adapts the stimulus-organism-response (SOR) development theory to evaluate the psychological factors that influence visit intention in the context of heritage tourism. Specifically, heritage travel motivation is assessed as the stimulus, heritage destination as the organism, and visit intention as the response. More specifically, e-word of mouth credibility is also verified in the correlations between variables. Design/methodol…
Exploring the impact of serious leisure on cultural engagement, community interaction, authenticity, and WOM
The decline of trust
Creative cultural experience and destination loyalty
This study examines the relationship among creative cultural experiences (CCE), cultural memory (CRM), destination attachment (DAT), cultural learning (CLN), and destination loyalty (DLY) in the context of Vietnam tourism, drawing upon the Expectancy-Value Theory (EVT). A sample of 533 Vietnamese tourists participated in the study. The results indicated that CCE positively influenced CMR, DAT, and DLY. The results also showed that CMR and DAT pos…
Green consumption intention of tourist in tourist destinations
This study uses the Theory of Planned Behavior model to investigate the green consumption intentions of 528 Vietnamese tourists. It specifically explores the moderation of destination social responsibility. The study confirms all hypotheses, underscoring the significance of various factors in shaping green consumption intentions. Results show that subjective norms positively influence green consumption attitudes and significantly impact green con…
Eco-destination image, place attachment, and behavioral intention
This research investigates the link between eco-destination image, place attachment, and behavioral intention, particularly emphasizing the moderating influence of eco-travel motivation. Data were acquired from 539 Vietnamese visitors visiting Da Lat City, Vietnam, using convenience sampling. The study hypotheses were investigated using structural equation modeling and partial least squares analysis. The results show a link between place attachme…
The moderating role of e‐word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention
By adopting stimulus‐organism‐response theory, this study aims to investigate the role of destination source credibility, destination awareness, destination attachment, travel motivation, and e‐word of mouth (e‐WOM) in shaping audiences' travel intentions to visit locations depicted in movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highligh…
Exploring Transformative Travel Experiences of Southeast Asian Female Solo Travelers
The focus of the tourism industry has shifted to travel experiences that transform self-values, perspectives, and behaviors to positively contribute to an individual's well-being and society. This study aims to explore the transformative travel experiences of Southeast Asian female solo travelers. It focuses on understanding how transformation happens from the perspectives of female solo travelers. This study adopted a qualitative semi-structured…
Leisure constraints and participant intention among Vietnamese migrant laborers in Taiwan
Celebrity involvement, film destination image, place attachment, behavioral intention
This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists who perceive Phu Yen Province, Vietnam. The findings suggested that celebrity involvement positively influences film destinations and place attachment. Place attachment was the only variable posi…
Green consumption intention of tourist in tourist destinations
This study uses the Theory of Planned Behavior model to investigate the green consumption intentions of 528 Vietnamese tourists. It specifically explores the moderation of destination social responsibility. The study confirms all hypotheses, underscoring the significance of various factors in shaping green consumption intentions. Results show that subjective norms positively influence green consumption attitudes and significantly impact green con…
Exploring Transformative Travel Experiences of Southeast Asian Female Solo Travelers
The focus of the tourism industry has shifted to travel experiences that transform self-values, perspectives, and behaviors to positively contribute to an individual's well-being and society. This study aims to explore the transformative travel experiences of Southeast Asian female solo travelers. It focuses on understanding how transformation happens from the perspectives of female solo travelers. This study adopted a qualitative semi-structured…
Celebrity involvement, film destination image, place attachment, behavioral intention
This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists who perceive Phu Yen Province, Vietnam. The findings suggested that celebrity involvement positively influences film destinations and place attachment. Place attachment was the only variable posi…
Eco-destination image, place attachment, and behavioral intention
This research investigates the link between eco-destination image, place attachment, and behavioral intention, particularly emphasizing the moderating influence of eco-travel motivation. Data were acquired from 539 Vietnamese visitors visiting Da Lat City, Vietnam, using convenience sampling. The study hypotheses were investigated using structural equation modeling and partial least squares analysis. The results show a link between place attachme…
The moderating role of e‐word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention
By adopting stimulus‐organism‐response theory, this study aims to investigate the role of destination source credibility, destination awareness, destination attachment, travel motivation, and e‐word of mouth (e‐WOM) in shaping audiences' travel intentions to visit locations depicted in movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highligh…
Exploring Transformative Travel Experiences of Southeast Asian Female Solo Travelers
The focus of the tourism industry has shifted to travel experiences that transform self-values, perspectives, and behaviors to positively contribute to an individual's well-being and society. This study aims to explore the transformative travel experiences of Southeast Asian female solo travelers. It focuses on understanding how transformation happens from the perspectives of female solo travelers. This study adopted a qualitative semi-structured…
Leisure constraints and participant intention among Vietnamese migrant laborers in Taiwan
Green consumption dynamics
This study investigates how utilitarian group reference influences the relationships among green consumption values, environmental concerns, attitudes toward green products, and purchase intention. Using the Theory of Planned Behavior and a mixed-methods approach, data were collected from 565 Vietnamese participants via survey and seventeen participants through interviews. Quantitative results indicate that green consumption values (β = 0.310, p …
Examining social media influence's role in the TPB model for young Vietnamese visiting green hotels
This research investigates the moderating impact of social media influence within the Theory of Planned Behavior (TPB) model for 636 young Vietnamese participants’ desire to visit green hotels. The findings validate all assumptions in the TPB model, suggesting that subject norms and green perceived values positively affect views toward green hotels and visit intention. However, attitudes about green hotels were found to have a detrimental impact …
Eco-tourism in Vietnam (2014–2024)
This study examines Vietnam’s evolving eco-tourism landscape from 2014 to 2024 through a bibliometric analysis using VOSviewer and Biblioshiny to identify current research trends and emerging patterns. A total of 392 publications were retrieved from the Scopus database using a Boolean search with keywords such as ‘sustainable tourism’, ‘eco-tourism’, ‘green hospitality’, ‘nature-based tourism’, and ‘Vietnam’. Bibliometric analyses (citation, co-c…
Future Time Perspective, Eco‐Destination Image, Environmental Concern, Ecotourism Behavioral Intention in Vietnamese Ecotourists
This study employs the Theory of Planned Behavior (TPB) to examine the associations between future time perspective (FTP), eco‐destination image, environmental concern, and ecotourism behavioral intention while investigating the moderating effect of environmental knowledge. The topic's importance is underscored by the growing global focus on sustainable tourism practices and the need to address environmental perception in ecotourism. Despite exis…
Adventure tourism experiences of young Vietnamese travelers
This study examines the interconnectedness of various themes within adventure tourism, focusing on the role of social media, concerns about safety and risk management, the preference for organized tours, and challenges faced during adventure tourism activities. Grounded in the Stimulus-Organism-Response (SOR) theory, this research explores the experiences of twelve young Vietnamese travelers. The analysis reveals three key themes related to socia…
The mediating role of quality of life on the SMEs’ online marketing capabilities
Purpose This study investigates the mediating role of quality of life in the relationship between small and medium-sized enterprises’ online marketing capabilities, specifically social media marketing activities (SMMA) and consumer behavior, based on the stimulus-organism-response theory. Design/methodology/approach Using a case study of vegetarian restaurants in Vietnam, data were collected from 530 participants through an online survey and anal…
The moderating role of e-word of mouth credibility in the relationship between heritage travel motivation, heritage destination image, and visit intention
Purpose This study adapts the stimulus-organism-response (SOR) development theory to evaluate the psychological factors that influence visit intention in the context of heritage tourism. Specifically, heritage travel motivation is assessed as the stimulus, heritage destination as the organism, and visit intention as the response. More specifically, e-word of mouth credibility is also verified in the correlations between variables. Design/methodol…
Exploring the impact of serious leisure on cultural engagement, community interaction, authenticity, and WOM
The decline of trust
Creative cultural experience and destination loyalty
This study examines the relationship among creative cultural experiences (CCE), cultural memory (CRM), destination attachment (DAT), cultural learning (CLN), and destination loyalty (DLY) in the context of Vietnam tourism, drawing upon the Expectancy-Value Theory (EVT). A sample of 533 Vietnamese tourists participated in the study. The results indicated that CCE positively influenced CMR, DAT, and DLY. The results also showed that CMR and DAT pos…
Green consumption intention of tourist in tourist destinations
This study uses the Theory of Planned Behavior model to investigate the green consumption intentions of 528 Vietnamese tourists. It specifically explores the moderation of destination social responsibility. The study confirms all hypotheses, underscoring the significance of various factors in shaping green consumption intentions. Results show that subjective norms positively influence green consumption attitudes and significantly impact green con…
Mapping the dynamics of herd behavior in tourism and hospitality
This study explores herd behavior in tourism and hospitality through a comprehensive approach that integrates bibliometric analysis, thematic mapping, and text mining of 146 publications indexed in Scopus and Web of Science from 1985 to 2025. The research identifies five dominant thematic clusters: decision antecedents and satisfaction; experience-loyalty-performance linkages; perception and risk in destination image formation; information-driven…
Authenticity, memory, and destination attachment in street food tourism
Street food tourism has become an integral part of culinary experiences; however, limited research has explored how informal street food settings influence tourists’ behavioral intentions, particularly in the context of an increasing reliance on digital information. This study addresses this gap by examining the role of perceived authenticity in shaping the intention to consume street food among domestic Vietnamese tourists, using the Stimulus-Or…
Adapting theory of motivation in food tourism
This study investigates the adaptation of the theory of motivation in food tourism, with a specific focus on the moderation of eco-food destination image. Drawing on a case study of 637 Vietnamese domestic tourists. The findings reveal that seven of the ten hypotheses tested were supported. Specifically, socialization motivation, cultural experience motivation, taste of food motivation, local destination appeals motivation, and core food-tourism …
Mapping the intellectual landscape of sport tourism
This study maps the intellectual landscape of sport tourism research from 2010 to 2025 through a bibliometric analysis of 1,015 Scopus-indexed documents using VOSviewer and Biblioshiny. Publication performance indicates a maturing field with an annual growth rate of 1.82%, 15.55 citations per document, and increasing international collaboration (23.55%). Leading sources include the Journal of Sport and Tourism and Sustainability (Switzerland), wh…
Community‐Based Tourism in Ba Bể Lake, Vietnam
Community‐based tourism (CBT) has emerged as a sustainable alternative to mass tourism, emphasizing local participation, cultural preservation, and equitable benefit‐sharing. This study explores the dynamics of CBT development in Ba Bể Lake, Bắc Kạn Province, Vietnam, through a qualitative design using semi‐structured interviews with 20 local stakeholders. Thematic analysis revealed three overarching themes: (1) factors influencing CBT developmen…
From motivation to transformation
Diverse Aspects of Tourism Research (19 works) · Tourism (18 works) · Psychology (12 works) · Business (11 works) · Destinations (9 works) · Digital Marketing and Social Media (9 works) · Marketing (9 works) · Vietnamese (9 works) · Advertising (8 works) · Political science (7 works)