Steven Holiday
Biographic Data
| ID | 4442408 |
|---|---|
| NAME | Steven Holiday |
| GIVEN NAMES | Steven |
| FAMILY NAME | Holiday |
| SIGNATURE | HOLIDAY S |
| AFFILIATIONS | University of Alabama |
| ORCID | 0000-0002-2319-9951 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 16 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Belonging, Affirmation, Safety, and Efficacy (Base)
The present study sought to understand how participants in r/hemorrhoid used three coping strategies to improve their health and wellbeing. Drawing upon Shame Resilience Theory (SRT), the typology of social support, and the classification of humor styles, a theory-driven approach to qualitative analysis resulted in the identification of the following themes: Belongingness (building authentic connections with others), Affirmation (asserting the va…
Response to Advertising Delivered by Voice Assistants
More than 40% of Americans used a voice assistant (VA) this year to aid them with a host of tasks, including purchasing nearly $20B in products and services. Voice-assisted advertising is forecasted to grow exponentially over the next decade, but research examining how various promotional messages delivered by a VA impact consumers’ attitudes and purchase behaviors is limited. Guided by the computers are social actors paradigm and integrating ten…
Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children’s (aged 7–12) and their parents’ responses to a television ad designed to directly target, address, and influence the child. Employing a between-matched subjects experimental design, results from a path analysis indicate that (1) children perceive a heightened connection to addressable TV advertising, (2) they are more likely to make purchase request as a result of this connection, indicating that they …
Biometric Tools in a Computational Advertising Context
Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psychological processing of these messages. These measures can also be used to fill gaps in our understanding of consumer psychological processes left by the use of traditional computational methods. In this article, we articulate which biometric resources…
Parasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement
Micro- and nanoinfluencers are typically segmented based on number of followers, yet follower count cannot adequately explain the different persuasion outcomes between micro- and nanoinfluencers. Based on the persuasion knowledge model (PKM), a content analysis and two experiments were conducted to examine (1) the relationship between parasocial attributes, influencer type, and engagement rates and (2) whether influencer type and parasocial attri…
How they got to Sesame Street
One of the staple components of Sesame Street over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts. Histories of the show have recognized these segments and referred to them as commercials, but to date, literature lacks a comprehensive examination of the managerial forces involved in planning and producing these commercial segments to identify the de…
Shared and Distinct Selfie Motivations between China and the U.S. and the Distinguishing Influence of Nationality and Cultural Dimensions
Research on selfies frequently focuses on motivational antecedents to the practice. To date, however, little scholarship has examined national and cultural differences in selfie motivations. The present study undertakes an identification and exploration of selfie motivations across nationalities by surveying 350 individuals from both China and the United States (the U.S.) who engage in the practice of taking and sharing selfies. Through factor an…
How is automated and self-driving vehicle technology presented in the news media
The media continues to be a prominent and widely embraced channel for obtaining information on various topics, exerting considerable influence in shaping public opinions. This holds particularly true for the realm of automated vehicles (AVs), as the media consistently covers developments in this field, encompassing both positive aspects such as technological advancements, as well as negative occurrences like incidents involving self-driving cars …
The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation
Parents understand and are concerned about the influence that personalized advertising, designed to more directly engage and influence their children, is having on the youngest consumers. Research on antecedents of parental advertising mediation primarily focuses on individual consumer factors (e.g., parents’ sense of empowerment and locus of control), while largely overlooking the forms of advertising that are catalysts for the mediation of chil…
Corporate social responsibility & the advertising strategic planning process
Global consumers are increasingly expecting brands to strive to positively impact the communities and societies in which they exist. Marketers are taking heed, looking to balance social good against commercial profits in their decision making. Historically the purview of management, business ethics, and public relations research, advertising research has, until lately, largely ignored CSR and the critical role advertising communication and practi…
The cause effect
Brands often engage in cause involvement out of a sense of social responsibility. While these associations with causes can positively impact brand equity, brand loyalty, and brand-favorable consumer choice, it is less understood whether corporate cause involvement has the ability to create cause associations in consumers that transcend the brand’s involvement and lead to enduring cause-oriented behaviors. This study uses social media analytics an…
Where do the children play…in a pandemic? Personal observations of U.S. children’s social learning of preventative health through embodied experiences while sheltering-in-place
KEYWORDS: Social learningpeer influenceembodied experiencesconsumer developmentchildren’s preventative healthCOVID-19
Sharenting and the extended self
The sharenting practice, or the sharing of one’s parenting and children online, has become a popular topic of critical focus that decries it as an exploitative disregard for children’s privacy and rights. The practice is performed, however, by a population (i.e., parents) that is generally inclined to protect its children, raising the present research question of whether sharenting could be alternatively guided by self-presentational goals. Guide…
Coming Attractions
You are what you are in this world”
In 2013, photojournalist David Guttenfelder became one of the first people granted access to post images of life within North Korea to Instagram in real-time. This quantitative content analysis examines themes portrayed in Guttenfelder’s Instagram photos and whether news sources that featured Guttenfelder’s work proportionately represented the captured themes or perpetuated stereotypical views of North Korean totalitarianism. Results indicate sig…
Animal crackers in my … book? Effects of shared reading on parents’ memory for product placement in children’s books
The unique combination of characteristics that contribute to the shared reading of children’s picture books foster involvement, engagement, and communication, and result in socialization and development. They also have the potential to make readers susceptible to product placements used in the medium. Currently research on product placement spans almost every medium, with the notable exception of children’s picture books, where research on the pr…
Sharenting and the extended self
The sharenting practice, or the sharing of one’s parenting and children online, has become a popular topic of critical focus that decries it as an exploitative disregard for children’s privacy and rights. The practice is performed, however, by a population (i.e., parents) that is generally inclined to protect its children, raising the present research question of whether sharenting could be alternatively guided by self-presentational goals. Guide…
How is automated and self-driving vehicle technology presented in the news media
The media continues to be a prominent and widely embraced channel for obtaining information on various topics, exerting considerable influence in shaping public opinions. This holds particularly true for the realm of automated vehicles (AVs), as the media consistently covers developments in this field, encompassing both positive aspects such as technological advancements, as well as negative occurrences like incidents involving self-driving cars …
Coming Attractions
You are what you are in this world”
In 2013, photojournalist David Guttenfelder became one of the first people granted access to post images of life within North Korea to Instagram in real-time. This quantitative content analysis examines themes portrayed in Guttenfelder’s Instagram photos and whether news sources that featured Guttenfelder’s work proportionately represented the captured themes or perpetuated stereotypical views of North Korean totalitarianism. Results indicate sig…
Animal crackers in my … book? Effects of shared reading on parents’ memory for product placement in children’s books
The unique combination of characteristics that contribute to the shared reading of children’s picture books foster involvement, engagement, and communication, and result in socialization and development. They also have the potential to make readers susceptible to product placements used in the medium. Currently research on product placement spans almost every medium, with the notable exception of children’s picture books, where research on the pr…
You are what you are in this world”
In 2013, photojournalist David Guttenfelder became one of the first people granted access to post images of life within North Korea to Instagram in real-time. This quantitative content analysis examines themes portrayed in Guttenfelder’s Instagram photos and whether news sources that featured Guttenfelder’s work proportionately represented the captured themes or perpetuated stereotypical views of North Korean totalitarianism. Results indicate sig…
Coming Attractions
Sharenting and the extended self
The sharenting practice, or the sharing of one’s parenting and children online, has become a popular topic of critical focus that decries it as an exploitative disregard for children’s privacy and rights. The practice is performed, however, by a population (i.e., parents) that is generally inclined to protect its children, raising the present research question of whether sharenting could be alternatively guided by self-presentational goals. Guide…
The cause effect
Brands often engage in cause involvement out of a sense of social responsibility. While these associations with causes can positively impact brand equity, brand loyalty, and brand-favorable consumer choice, it is less understood whether corporate cause involvement has the ability to create cause associations in consumers that transcend the brand’s involvement and lead to enduring cause-oriented behaviors. This study uses social media analytics an…
Where do the children play…in a pandemic? Personal observations of U.S. children’s social learning of preventative health through embodied experiences while sheltering-in-place
KEYWORDS: Social learningpeer influenceembodied experiencesconsumer developmentchildren’s preventative healthCOVID-19
The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation
Parents understand and are concerned about the influence that personalized advertising, designed to more directly engage and influence their children, is having on the youngest consumers. Research on antecedents of parental advertising mediation primarily focuses on individual consumer factors (e.g., parents’ sense of empowerment and locus of control), while largely overlooking the forms of advertising that are catalysts for the mediation of chil…
Corporate social responsibility & the advertising strategic planning process
Global consumers are increasingly expecting brands to strive to positively impact the communities and societies in which they exist. Marketers are taking heed, looking to balance social good against commercial profits in their decision making. Historically the purview of management, business ethics, and public relations research, advertising research has, until lately, largely ignored CSR and the critical role advertising communication and practi…
Parasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement
Micro- and nanoinfluencers are typically segmented based on number of followers, yet follower count cannot adequately explain the different persuasion outcomes between micro- and nanoinfluencers. Based on the persuasion knowledge model (PKM), a content analysis and two experiments were conducted to examine (1) the relationship between parasocial attributes, influencer type, and engagement rates and (2) whether influencer type and parasocial attri…
How they got to Sesame Street
One of the staple components of Sesame Street over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts. Histories of the show have recognized these segments and referred to them as commercials, but to date, literature lacks a comprehensive examination of the managerial forces involved in planning and producing these commercial segments to identify the de…
Shared and Distinct Selfie Motivations between China and the U.S. and the Distinguishing Influence of Nationality and Cultural Dimensions
Research on selfies frequently focuses on motivational antecedents to the practice. To date, however, little scholarship has examined national and cultural differences in selfie motivations. The present study undertakes an identification and exploration of selfie motivations across nationalities by surveying 350 individuals from both China and the United States (the U.S.) who engage in the practice of taking and sharing selfies. Through factor an…
How is automated and self-driving vehicle technology presented in the news media
The media continues to be a prominent and widely embraced channel for obtaining information on various topics, exerting considerable influence in shaping public opinions. This holds particularly true for the realm of automated vehicles (AVs), as the media consistently covers developments in this field, encompassing both positive aspects such as technological advancements, as well as negative occurrences like incidents involving self-driving cars …
Response to Advertising Delivered by Voice Assistants
More than 40% of Americans used a voice assistant (VA) this year to aid them with a host of tasks, including purchasing nearly $20B in products and services. Voice-assisted advertising is forecasted to grow exponentially over the next decade, but research examining how various promotional messages delivered by a VA impact consumers’ attitudes and purchase behaviors is limited. Guided by the computers are social actors paradigm and integrating ten…
Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children’s (aged 7–12) and their parents’ responses to a television ad designed to directly target, address, and influence the child. Employing a between-matched subjects experimental design, results from a path analysis indicate that (1) children perceive a heightened connection to addressable TV advertising, (2) they are more likely to make purchase request as a result of this connection, indicating that they …
Biometric Tools in a Computational Advertising Context
Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psychological processing of these messages. These measures can also be used to fill gaps in our understanding of consumer psychological processes left by the use of traditional computational methods. In this article, we articulate which biometric resources…
Belonging, Affirmation, Safety, and Efficacy (Base)
The present study sought to understand how participants in r/hemorrhoid used three coping strategies to improve their health and wellbeing. Drawing upon Shame Resilience Theory (SRT), the typology of social support, and the classification of humor styles, a theory-driven approach to qualitative analysis resulted in the identification of the following themes: Belongingness (building authentic connections with others), Affirmation (asserting the va…
Psychology (14 works) · Advertising (9 works) · Business (9 works) · Social Psychology (9 works) · Sociology (8 works) · Political science (7 works) · Digital Marketing and Social Media (6 works) · Child Development and Digital Technology (5 works) · Computer Science (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works)