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Mateusz Łabuz

Biographic Data

ID4451524
NAMEMateusz Łabuz
GIVEN NAMESMateusz
FAMILY NAMEŁabuz
SIGNATUREŁABUZ M
AFFILIATIONSChemnitz University of Technology
ORCID0000-0002-6065-2188
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS5
WORKS AS AUTHOR8
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Are Softfakes Really “Soft”? Semantic, Ethical, and Legal Perspectives on Deepfakes and AI-generated Visualizations in Political Campaigning

    Open Access•Maria Pawelec, Mateusz Łabuz•ARTICLE•International Journal of Politics…•2026

    This paper critically assesses a new trend in political communication: The rise of deepfakes and AI-generated visualizations to promote candidates or parties in political campaigns – and the term “softfakes” coined to describe this phenomenon. We systematize current use cases of generative audio-visual AI for campaigning, namely multilingual outreach, testimonials of support (including by deceased people), likeable depictions and flawless avatars…

  • Gender and identity disinformation

    Kate Saner, Kim Barker et al.•ARTICLE•Journal of Gender Studies•2026

    Impacts on Female Politicians, and Implications for Democratic Participation Roundtable Discussion Kate Saner (moderator/presenter Artemis Alliance), Martha Stolze (presenter, Weizenbaum Institute,...

  • A Teleological Interpretation of the Definition of DeepFakes in the EU Artificial Intelligence Act—A Purpose‐Based Approach to Potential Problems With the Word “Existing”

    Open Access•Mateusz Łabuz•ARTICLE•Policy & Internet•2025

    The EU Artificial Intelligence Act is the world's first attempt to holistically regulate artificial intelligence. It presents an extensive, multi‐faceted definition of deepfakes, and introduces specific safeguards against their misuses. These guardrails have the potential to become a global role model. The AI Act uses concepts that leave room for interpretation, which is important given the constant development of technology and the need for adju…

  • Deep fakes as a tool of political advertising. Can regulatory framework benefit from the “Ship of Theseus” paradox

    Open Access•Mateusz Łabuz, ławomir Soczyński•ARTICLE•Technology in Society•2025•References: 7

  • Political Advertising With the Use of Deep Fakes—Can Deliberative Democracy Really Benefit From This Strategy

    Open Access•Mateusz Łabuz, Grażyna Strnad•ARTICLE•Politics & Policy•2025•Cited by: 1•References: 7

    Deep fakes can be used for political advertising, enabling politicians to change their characteristic features or minimize deficits of their performances. Such a strategy may meet with great interest, which in some circumstances increases participation and might influence deliberation. It was applied in South Korea, and its variations appeared in the USA, Argentina, India, Indonesia, Sweden, or Pakistan, differing in scale and context of use. We …

  • Deep fakes and the Artificial Intelligence Act—An important signal or a missed opportunity

    Open Access•Mateusz Łabuz•ARTICLE•Policy & Internet•2024

    The Artificial Intelligence Act (AI Act) adopted by the European Union might serve as a global regulatory reference point. Heated negotiations over the AI Act have shown that reconciling the interests of numerous stakeholders is not an easy task. As well as creating clear and precise rules that would enable implementing effective safeguards for citizens against the manipulative potential of technology. The AI Act introduces the first legal defini…

  • On the way to deep fake democracy? Deep fakes in election campaigns in 2023

    Open Access•Mateusz Łabuz, Christopher Nehring•ARTICLE•European Political Science•2024•Cited by: 2•References: 1

    The development of generative artificial intelligence raises justified concerns about the possibility of undermining trust in democratic processes, especially elections. Deep fakes are often considered one of the particularly dangerous forms of media manipulation. Subsequent research confirms that they contribute to strengthening the sense of uncertainty among citizens and negatively affect the information environment. The aim of this study is to…

  • Information apocalypse or overblown fears—what AI mis‐ and disinformation is all about? Shifting away from technology toward human reactions

    Open Access•Mateusz Łabuz, Christopher Nehring•ARTICLE•Politics & Policy•2024•Cited by: 2•References: 3

    The rise of generative artificial intelligence (AI) has ignited a debate about its effects on the mis‐ and disinformation landscape. The doomsday scenarios of epistemic and information apocalypse presented for many years are recently being questioned, and the previous fears are called “overblown.” These phenomena are analyzed mostly through the factors of quantity and quality of AI‐powered content and the potential for personalization possessed b…

  • On the way to deep fake democracy? Deep fakes in election campaigns in 2023

    Open Access•Mateusz Łabuz, Christopher Nehring•ARTICLE•European Political Science•2024•Cited by: 2•References: 1

    The development of generative artificial intelligence raises justified concerns about the possibility of undermining trust in democratic processes, especially elections. Deep fakes are often considered one of the particularly dangerous forms of media manipulation. Subsequent research confirms that they contribute to strengthening the sense of uncertainty among citizens and negatively affect the information environment. The aim of this study is to…

  • Information apocalypse or overblown fears—what AI mis‐ and disinformation is all about? Shifting away from technology toward human reactions

    Open Access•Mateusz Łabuz, Christopher Nehring•ARTICLE•Politics & Policy•2024•Cited by: 2•References: 3

    The rise of generative artificial intelligence (AI) has ignited a debate about its effects on the mis‐ and disinformation landscape. The doomsday scenarios of epistemic and information apocalypse presented for many years are recently being questioned, and the previous fears are called “overblown.” These phenomena are analyzed mostly through the factors of quantity and quality of AI‐powered content and the potential for personalization possessed b…

  • Political Advertising With the Use of Deep Fakes—Can Deliberative Democracy Really Benefit From This Strategy

    Open Access•Mateusz Łabuz, Grażyna Strnad•ARTICLE•Politics & Policy•2025•Cited by: 1•References: 7

    Deep fakes can be used for political advertising, enabling politicians to change their characteristic features or minimize deficits of their performances. Such a strategy may meet with great interest, which in some circumstances increases participation and might influence deliberation. It was applied in South Korea, and its variations appeared in the USA, Argentina, India, Indonesia, Sweden, or Pakistan, differing in scale and context of use. We …

  • Deep fakes and the Artificial Intelligence Act—An important signal or a missed opportunity

    Open Access•Mateusz Łabuz•ARTICLE•Policy & Internet•2024

    The Artificial Intelligence Act (AI Act) adopted by the European Union might serve as a global regulatory reference point. Heated negotiations over the AI Act have shown that reconciling the interests of numerous stakeholders is not an easy task. As well as creating clear and precise rules that would enable implementing effective safeguards for citizens against the manipulative potential of technology. The AI Act introduces the first legal defini…

  • On the way to deep fake democracy? Deep fakes in election campaigns in 2023

    Open Access•Mateusz Łabuz, Christopher Nehring•ARTICLE•European Political Science•2024•Cited by: 2•References: 1

    The development of generative artificial intelligence raises justified concerns about the possibility of undermining trust in democratic processes, especially elections. Deep fakes are often considered one of the particularly dangerous forms of media manipulation. Subsequent research confirms that they contribute to strengthening the sense of uncertainty among citizens and negatively affect the information environment. The aim of this study is to…

  • Information apocalypse or overblown fears—what AI mis‐ and disinformation is all about? Shifting away from technology toward human reactions

    Open Access•Mateusz Łabuz, Christopher Nehring•ARTICLE•Politics & Policy•2024•Cited by: 2•References: 3

    The rise of generative artificial intelligence (AI) has ignited a debate about its effects on the mis‐ and disinformation landscape. The doomsday scenarios of epistemic and information apocalypse presented for many years are recently being questioned, and the previous fears are called “overblown.” These phenomena are analyzed mostly through the factors of quantity and quality of AI‐powered content and the potential for personalization possessed b…

  • A Teleological Interpretation of the Definition of DeepFakes in the EU Artificial Intelligence Act—A Purpose‐Based Approach to Potential Problems With the Word “Existing”

    Open Access•Mateusz Łabuz•ARTICLE•Policy & Internet•2025

    The EU Artificial Intelligence Act is the world's first attempt to holistically regulate artificial intelligence. It presents an extensive, multi‐faceted definition of deepfakes, and introduces specific safeguards against their misuses. These guardrails have the potential to become a global role model. The AI Act uses concepts that leave room for interpretation, which is important given the constant development of technology and the need for adju…

  • Deep fakes as a tool of political advertising. Can regulatory framework benefit from the “Ship of Theseus” paradox

    Open Access•Mateusz Łabuz, ławomir Soczyński•ARTICLE•Technology in Society•2025•References: 7

  • Political Advertising With the Use of Deep Fakes—Can Deliberative Democracy Really Benefit From This Strategy

    Open Access•Mateusz Łabuz, Grażyna Strnad•ARTICLE•Politics & Policy•2025•Cited by: 1•References: 7

    Deep fakes can be used for political advertising, enabling politicians to change their characteristic features or minimize deficits of their performances. Such a strategy may meet with great interest, which in some circumstances increases participation and might influence deliberation. It was applied in South Korea, and its variations appeared in the USA, Argentina, India, Indonesia, Sweden, or Pakistan, differing in scale and context of use. We …

  • Are Softfakes Really “Soft”? Semantic, Ethical, and Legal Perspectives on Deepfakes and AI-generated Visualizations in Political Campaigning

    Open Access•Maria Pawelec, Mateusz Łabuz•ARTICLE•International Journal of Politics…•2026

    This paper critically assesses a new trend in political communication: The rise of deepfakes and AI-generated visualizations to promote candidates or parties in political campaigns – and the term “softfakes” coined to describe this phenomenon. We systematize current use cases of generative audio-visual AI for campaigning, namely multilingual outreach, testimonials of support (including by deceased people), likeable depictions and flawless avatars…

  • Gender and identity disinformation

    Kate Saner, Kim Barker et al.•ARTICLE•Journal of Gender Studies•2026

    Impacts on Female Politicians, and Implications for Democratic Participation Roundtable Discussion Kate Saner (moderator/presenter Artemis Alliance), Martha Stolze (presenter, Weizenbaum Institute,...

Misinformation and Its Impacts (6 works) · Computer Science (4 works) · Politics (4 works) · Democracy (3 works) · Ethics and Social Impacts of AI (3 works) · Social Media and Politics (3 works) · Advertising (2 works) · Artificial Intelligence (2 works) · Business (2 works) · Cognitive science (2 works)

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