Hans-Ruediger Kaufmann
Biographic Data
| ID | 4453868 |
|---|---|
| NAME | Hans-Ruediger Kaufmann |
| GIVEN NAMES | Hans-Ruediger |
| FAMILY NAME | Kaufmann |
| SIGNATURE | KAUFMANN H |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
This chapter explores the elements influencing online reviews’ usefulness by focusing on the language that consumers use when writing online reviews and on reviewers’ attributes. By using text mining tools, the authors investigate how reviews’ language affects their usefulness perception (i.e., the number of times readers have marked them as useful). The dataset consists of more than 54,000 online reviews from the most frequently used e-WOM sourc…
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Some Issues of Research Quality
Journal Article Some Issues of Research Quality Get access HELEN J. KAUFMANN HELEN J. KAUFMANN Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 45, Issue 3, FALL 1981, Pages 422–427, https://doi.org/10.1093/poq/45.3.422 Published: 01 January 1981
Some Issues of Research Quality
Journal Article Some Issues of Research Quality Get access HELEN J. KAUFMANN HELEN J. KAUFMANN Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 45, Issue 3, FALL 1981, Pages 422–427, https://doi.org/10.1093/poq/45.3.422 Published: 01 January 1981
Some Issues of Research Quality
Journal Article Some Issues of Research Quality Get access HELEN J. KAUFMANN HELEN J. KAUFMANN Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 45, Issue 3, FALL 1981, Pages 422–427, https://doi.org/10.1093/poq/45.3.422 Published: 01 January 1981
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
This chapter explores the elements influencing online reviews’ usefulness by focusing on the language that consumers use when writing online reviews and on reviewers’ attributes. By using text mining tools, the authors investigate how reviews’ language affects their usefulness perception (i.e., the number of times readers have marked them as useful). The dataset consists of more than 54,000 online reviews from the most frequently used e-WOM sourc…
Business (3 works) · Computer Science (2 works) · Advertising (1 work) · Advertising (1 work) · Consumer behavior (1 work) · Consumer Retail Behavior Studies (1 work) · Customer relations (1 work) · Digital Marketing and Social Media (1 work) · Digital Platforms and Economics (1 work) · Economics (1 work)