John P Murry

Biographic Data

ID4453933
NAMEJohn P Murry
GIVEN NAMESJohn P
FAMILY NAMEMurry
SIGNATUREMURRY J P
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS11
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR1987
LATEST PUBLICATION YEAR1996
H-INDEX3

  • Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns

    John P Murry, Jr John P Murry et al.ARTICLEPublic Opinion Quarterly1996Cited by: 3

    Journal Article PAID- VERSUS DONATED-MEDIA STRATEGIES FOR PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS Get access JOHN P. MURRY, JR., JOHN P. MURRY, JR. JOHN P. MURRY, JR., is assistant professor of marketing, Case Western Reserve University, Cleveland, OH 44106. ANTONIE STAM is associate professor of management and information systems in the Department of Management, University of Georgia, Athens, GA 30602. JOHN L. LASTOVICKA is professor of marketing,…

  • Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

    John P Murry, Jr John P Murry et al.ARTICLEJournal of Consumer Research1996Cited by: 3

    This study examines how emotions elicited by television programs influence viewers' liking for the programs. An experiment using actual television programs found that positive emotions directly enhance program liking, while negative emotions have a deleterious effect. However, the latter effect diminishes when viewers believe that the negative emotions elicited by the programs do not signal threats to their well-being. These findings support the …

  • Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects

    John P Murry, Jr John P Murry et al.ARTICLEJournal of Consumer Research1992Cited by: 4

    This research empirically examined how the feelings elicited by television programs and the liking of television programs affected viewers' evaluations of commercials. Subjects' feelings were manipulated by viewing a positive, negative, or neutral emotion-eliciting program while program liking was controlled statistically. Viewers' liking of programs positively influenced attitude toward the ad and attitude toward the brand, with the effect on th…

  • A Lifestyle Typology to Model Young Male Drinking and Driving

    John L Lastovicka, John P Murry et al.ARTICLEJournal of Consumer Research1987Cited by: 1

    A segmentation typology of young males is developed. This typology is based on the lifestyle traits that prior research suggests are linked to drinking-driving behaviors. Implications of this lifestyle analysis for those managing campaigns against drinking and driving are discussed. T he joint misuse of two consumer products, alco-holic beverages and automobiles, leads to thou-sands of tragedies every year. The National Highway Traffic Safety Adm…