A Lifestyle Typology to Model Young Male Drinking and Driving

Bibliographic Data

ID11074643
AuthorsJohn L Lastovicka (corresponding author), John P Murry, Jr John P Murry, Erich A Joachimsthaler, Gaurav Bhalla (0000-0003-0337-3809), Jim Scheurich
Year1987
Volume14
Issue2
Pages257
Publication date1987-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209110
OpenAlexW2009503625
LanguageEN
Citations received2
References cited2

A segmentation typology of young males is developed. This typology is based on the lifestyle traits that prior research suggests are linked to drinking-driving behaviors. Implications of this lifestyle analysis for those managing campaigns against drinking and driving are discussed. T he joint misuse of two consumer products, alco-holic beverages and automobiles, leads to thou-sands of tragedies every year. The National Highway Traffic Safety Administration (NHTSA) reports 23,500 deaths resulting from alcohol-related traffic accidents in 1984 (NHTSA 1986); preliminary 1985 estimates are 22,354 deaths. Attempts to control the drinking-driving problem include mass media campaigns prepared by organizations ranging from NHTSA to activist groups like Mothers Against Drunk Driving. Considering the television medium alone, a collection of drinking-driv-ing public service announcements (PSAs) reveals over

Library science · Sociology · Typology · Anthropology · Classics · Cognitive and psychological constructs research · Computer Science · Consumer Behavior in Brand Consumption and Identification · History · Psychology · Sensory Analysis and Statistical Methods

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