John L Lastovicka
Biographic Data
| ID | 125335 |
|---|---|
| NAME | John L Lastovicka |
| GIVEN NAMES | John L |
| FAMILY NAME | Lastovicka |
| SIGNATURE | LASTOVICKA J L |
| AFFILIATIONS | Arizona State University |
| VERIFIED | No |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 156 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 5 |
Making Magic: Fetishes in Contemporary Consumption
Fetishes—magical objects of extraordinary empowerment and influence—are often sought by consumers for their value as usable objects. Our interpretive research extends the current static perspective of fetishes by proposing a dynamic cyclical model of fetishization appropriate to an age of mass production. Consumers use contagious and imitative magic to imbue replica instruments with power. Semiotically signified magical thinking causes replicas t…
Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love
Our treatment of material possession love expands an understanding of the role that discrete emotional attachment forms play in identifying commercial value for marketers and in enhancing consumer well-being. Employing a mixed-methods research design—relying on both qualitative and quantitative data—we develop and empirically test a three-factor, but seven-faceted, conceptualization of material possession love in four separate consumption context…
The golden ties that bind: Boundary crossing in diasporic Hindu wedding ritual
The interpretive research in this article goes beyond considering how diasporic consumers cross borders between home and host cultures, to examine how they cross boundaries within their home culture. In keeping with ethno-consumerism, the authors utilize Hindu meaning categories of sacredness, purity, and auspiciousness to examine the wedding ritual among diasporic Hindus. The authors unpack the transformation of outsider fiancées into insider da…
Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers
Our interpretive research treats meaningful possessions as vessels of public and private meanings. From this perspective, we unpack consumer disposition of meaningful possessions to strangers at garage sales and online auctions. We reveal how a range of valences of self-extension and self-references other than the ideal self shape a meaningful possession's journey from self to other. We identify a new iconic transfer divestment ritual, deepen and…
Lifestyle of the Tight and Frugal: Theory and Measurement
Journal Article Lifestyle of the Tight and Frugal: Theory and Measurement Get access John L. Lastovicka, John L. Lastovicka Search for other works by this author on: Oxford Academic PubMed Google Scholar Lance A. Bettencourt, Lance A. Bettencourt Search for other works by this author on: Oxford Academic PubMed Google Scholar Renée Shaw Hughner, Renée Shaw Hughner Search for other works by this author on: Oxford Academic PubMed Google Scholar Rona…
Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns
Journal Article PAID- VERSUS DONATED-MEDIA STRATEGIES FOR PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS Get access JOHN P. MURRY, JR., JOHN P. MURRY, JR. JOHN P. MURRY, JR., is assistant professor of marketing, Case Western Reserve University, Cleveland, OH 44106. ANTONIE STAM is associate professor of management and information systems in the Department of Management, University of Georgia, Athens, GA 30602. JOHN L. LASTOVICKA is professor of marketing,…
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
This research empirically examined how the feelings elicited by television programs and the liking of television programs affected viewers' evaluations of commercials. Subjects' feelings were manipulated by viewing a positive, negative, or neutral emotion-eliciting program while program liking was controlled statistically. Viewers' liking of programs positively influenced attitude toward the ad and attitude toward the brand, with the effect on th…
Improving the Detection of Personality-Behavior Relationships in Consumer Research
Past suggestions for improving detection of personality-consumer behavior relationships concerned the personality side of the relationship. In contrast, after Epstein (1979, 1980), this research calls for an examination of the reliability of the dependent variable, the behavior measure. Using data from two large-scale lifestyle studies, this research empirically demonstrates how increasing test-retest reliabilities of repeated behavior measures r…
A Lifestyle Typology to Model Young Male Drinking and Driving
A segmentation typology of young males is developed. This typology is based on the lifestyle traits that prior research suggests are linked to drinking-driving behaviors. Implications of this lifestyle analysis for those managing campaigns against drinking and driving are discussed. T he joint misuse of two consumer products, alco-holic beverages and automobiles, leads to thou-sands of tragedies every year. The National Highway Traffic Safety Adm…
Optimal Stimulation Level-Exploratory Behavior Models
Empirical and theoretical ambiguities in Raju's general framework for explaining consumer exploratory behavior are examined with two alternative Optimal Stimulation Level (OSL) models. Results from two replicated studies using causal modeling suggest that OSL does not act as a mediating construct
Do consumers have brand attitudes
Lifestyle of the Tight and Frugal: Theory and Measurement
Journal Article Lifestyle of the Tight and Frugal: Theory and Measurement Get access John L. Lastovicka, John L. Lastovicka Search for other works by this author on: Oxford Academic PubMed Google Scholar Lance A. Bettencourt, Lance A. Bettencourt Search for other works by this author on: Oxford Academic PubMed Google Scholar Renée Shaw Hughner, Renée Shaw Hughner Search for other works by this author on: Oxford Academic PubMed Google Scholar Rona…
Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers
Our interpretive research treats meaningful possessions as vessels of public and private meanings. From this perspective, we unpack consumer disposition of meaningful possessions to strangers at garage sales and online auctions. We reveal how a range of valences of self-extension and self-references other than the ideal self shape a meaningful possession's journey from self to other. We identify a new iconic transfer divestment ritual, deepen and…
Making Magic: Fetishes in Contemporary Consumption
Fetishes—magical objects of extraordinary empowerment and influence—are often sought by consumers for their value as usable objects. Our interpretive research extends the current static perspective of fetishes by proposing a dynamic cyclical model of fetishization appropriate to an age of mass production. Consumers use contagious and imitative magic to imbue replica instruments with power. Semiotically signified magical thinking causes replicas t…
Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love
Our treatment of material possession love expands an understanding of the role that discrete emotional attachment forms play in identifying commercial value for marketers and in enhancing consumer well-being. Employing a mixed-methods research design—relying on both qualitative and quantitative data—we develop and empirically test a three-factor, but seven-faceted, conceptualization of material possession love in four separate consumption context…
The golden ties that bind: Boundary crossing in diasporic Hindu wedding ritual
The interpretive research in this article goes beyond considering how diasporic consumers cross borders between home and host cultures, to examine how they cross boundaries within their home culture. In keeping with ethno-consumerism, the authors utilize Hindu meaning categories of sacredness, purity, and auspiciousness to examine the wedding ritual among diasporic Hindus. The authors unpack the transformation of outsider fiancées into insider da…
Do consumers have brand attitudes
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
This research empirically examined how the feelings elicited by television programs and the liking of television programs affected viewers' evaluations of commercials. Subjects' feelings were manipulated by viewing a positive, negative, or neutral emotion-eliciting program while program liking was controlled statistically. Viewers' liking of programs positively influenced attitude toward the ad and attitude toward the brand, with the effect on th…
Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns
Journal Article PAID- VERSUS DONATED-MEDIA STRATEGIES FOR PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS Get access JOHN P. MURRY, JR., JOHN P. MURRY, JR. JOHN P. MURRY, JR., is assistant professor of marketing, Case Western Reserve University, Cleveland, OH 44106. ANTONIE STAM is associate professor of management and information systems in the Department of Management, University of Georgia, Athens, GA 30602. JOHN L. LASTOVICKA is professor of marketing,…
Improving the Detection of Personality-Behavior Relationships in Consumer Research
Past suggestions for improving detection of personality-consumer behavior relationships concerned the personality side of the relationship. In contrast, after Epstein (1979, 1980), this research calls for an examination of the reliability of the dependent variable, the behavior measure. Using data from two large-scale lifestyle studies, this research empirically demonstrates how increasing test-retest reliabilities of repeated behavior measures r…
Optimal Stimulation Level-Exploratory Behavior Models
Empirical and theoretical ambiguities in Raju's general framework for explaining consumer exploratory behavior are examined with two alternative Optimal Stimulation Level (OSL) models. Results from two replicated studies using causal modeling suggest that OSL does not act as a mediating construct
A Lifestyle Typology to Model Young Male Drinking and Driving
A segmentation typology of young males is developed. This typology is based on the lifestyle traits that prior research suggests are linked to drinking-driving behaviors. Implications of this lifestyle analysis for those managing campaigns against drinking and driving are discussed. T he joint misuse of two consumer products, alco-holic beverages and automobiles, leads to thou-sands of tragedies every year. The National Highway Traffic Safety Adm…
Do consumers have brand attitudes
Optimal Stimulation Level-Exploratory Behavior Models
Empirical and theoretical ambiguities in Raju's general framework for explaining consumer exploratory behavior are examined with two alternative Optimal Stimulation Level (OSL) models. Results from two replicated studies using causal modeling suggest that OSL does not act as a mediating construct
A Lifestyle Typology to Model Young Male Drinking and Driving
A segmentation typology of young males is developed. This typology is based on the lifestyle traits that prior research suggests are linked to drinking-driving behaviors. Implications of this lifestyle analysis for those managing campaigns against drinking and driving are discussed. T he joint misuse of two consumer products, alco-holic beverages and automobiles, leads to thou-sands of tragedies every year. The National Highway Traffic Safety Adm…
Improving the Detection of Personality-Behavior Relationships in Consumer Research
Past suggestions for improving detection of personality-consumer behavior relationships concerned the personality side of the relationship. In contrast, after Epstein (1979, 1980), this research calls for an examination of the reliability of the dependent variable, the behavior measure. Using data from two large-scale lifestyle studies, this research empirically demonstrates how increasing test-retest reliabilities of repeated behavior measures r…
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
This research empirically examined how the feelings elicited by television programs and the liking of television programs affected viewers' evaluations of commercials. Subjects' feelings were manipulated by viewing a positive, negative, or neutral emotion-eliciting program while program liking was controlled statistically. Viewers' liking of programs positively influenced attitude toward the ad and attitude toward the brand, with the effect on th…
Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns
Journal Article PAID- VERSUS DONATED-MEDIA STRATEGIES FOR PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS Get access JOHN P. MURRY, JR., JOHN P. MURRY, JR. JOHN P. MURRY, JR., is assistant professor of marketing, Case Western Reserve University, Cleveland, OH 44106. ANTONIE STAM is associate professor of management and information systems in the Department of Management, University of Georgia, Athens, GA 30602. JOHN L. LASTOVICKA is professor of marketing,…
Lifestyle of the Tight and Frugal: Theory and Measurement
Journal Article Lifestyle of the Tight and Frugal: Theory and Measurement Get access John L. Lastovicka, John L. Lastovicka Search for other works by this author on: Oxford Academic PubMed Google Scholar Lance A. Bettencourt, Lance A. Bettencourt Search for other works by this author on: Oxford Academic PubMed Google Scholar Renée Shaw Hughner, Renée Shaw Hughner Search for other works by this author on: Oxford Academic PubMed Google Scholar Rona…
Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers
Our interpretive research treats meaningful possessions as vessels of public and private meanings. From this perspective, we unpack consumer disposition of meaningful possessions to strangers at garage sales and online auctions. We reveal how a range of valences of self-extension and self-references other than the ideal self shape a meaningful possession's journey from self to other. We identify a new iconic transfer divestment ritual, deepen and…
Making Magic: Fetishes in Contemporary Consumption
Fetishes—magical objects of extraordinary empowerment and influence—are often sought by consumers for their value as usable objects. Our interpretive research extends the current static perspective of fetishes by proposing a dynamic cyclical model of fetishization appropriate to an age of mass production. Consumers use contagious and imitative magic to imbue replica instruments with power. Semiotically signified magical thinking causes replicas t…
Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love
Our treatment of material possession love expands an understanding of the role that discrete emotional attachment forms play in identifying commercial value for marketers and in enhancing consumer well-being. Employing a mixed-methods research design—relying on both qualitative and quantitative data—we develop and empirically test a three-factor, but seven-faceted, conceptualization of material possession love in four separate consumption context…
The golden ties that bind: Boundary crossing in diasporic Hindu wedding ritual
The interpretive research in this article goes beyond considering how diasporic consumers cross borders between home and host cultures, to examine how they cross boundaries within their home culture. In keeping with ethno-consumerism, the authors utilize Hindu meaning categories of sacredness, purity, and auspiciousness to examine the wedding ritual among diasporic Hindus. The authors unpack the transformation of outsider fiancées into insider da…
Consumer Behavior in Brand Consumption and Identification (9 works) · Sociology (8 works) · Psychology (6 works) · Computer Science (5 works) · Social Psychology (5 works) · Art (4 works) · Business (4 works) · Library science (4 works) · Advertising (3 works) · Aesthetics (3 works)