Optimal Stimulation Level-Exploratory Behavior Models
Bibliographic Data
| ID | 2985253 |
|---|---|
| Authors | Erich A Joachimsthaler, John L Lastovicka |
| Year | 1984 |
| Volume | 11 |
| Issue | 3 |
| Pages | 830 |
| Publication date | 1984-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209018 |
| OpenAlex | W2132620253 |
| Language | EN |
| Citations received | 6 |
Empirical and theoretical ambiguities in Raju's general framework for explaining consumer exploratory behavior are examined with two alternative Optimal Stimulation Level (OSL) models. Results from two replicated studies using causal modeling suggest that OSL does not act as a mediating construct
Causal model · Cognitive psychology · Construct (python library) · Econometrics · Economics · Exploratory research · Sociology · Statistics · Stimulation · Structural equation modeling · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Innovation Diffusion and Forecasting · Mathematics · Neuroscience · Psychology · Social Psychology
Susceptibility to Salespersons' Influence and Consumers' Shopping Orientations
The more aesthetic, the better? The impact of photo aesthetics on perceived review helpfulness
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
Improving the Detection of Personality-Behavior Relationships in Consumer Research
When the Same Prime Leads to Different Effects
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,16 |
| Citation span | 1988 - 2025 (38) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |