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Alexis Tan

Biographic Data

ID4454168
NAMEAlexis Tan
GIVEN NAMESAlexis
FAMILY NAMETan
SIGNATURETAN A
AFFILIATIONSWashington State University
VERIFIEDNo
TOTAL WORKS14
TOTAL CITATIONS89
AUTHOR COUNT14
EDITOR COUNT0
FIRST PUBLICATION YEAR1979
LATEST PUBLICATION YEAR2026
H-INDEX5
  • Countering Asian American hate: Media primes, feelings, opinions and bystander intervention in the context of Covid-19

    Open Access•Anastasia Vishnevskaya, Paul D Bolls et al.•ARTICLE•Communication & Society•2026

    The increase in verbal and physical aggressions directed at Asian Americans during the COVID-19 pandemic and after has brought into focus a need to understand the reasons for such aggressions and identify interventions. Our study addresses these needs by investigating whether photographs accompanying a news report depicting Asian Americans positively or negatively in the context of the COVID-19 pandemic activate positive or negative perceptions o…

  • Beijing winter Olympic games: The effect of media visual primes on American public opinion about the Olympics and China

    Open Access•Anastasia Vishnevskaya, Kelly Hilton et al.•ARTICLE•International Communication Gazette•2023•References: 7

    The 2022 Beijing Winter Olympics took place when American public opinion about China was already predominantly negative as media reports had a lot of highlights of human rights violations happening in China. Besides, earlier, the global image of China was undermined by the COVID-19 pandemic. In this study, we explored whether American public opinion about the Olympics and China can be influenced by images of the Olympics shared in the media. Find…

  • Stereotypes of Muslim Women in the United States: Media Primes and Consequences

    Alexis Tan, Anastasia Vishnevskaya•BOOK•Stereotypes of Muslim Women in…•2022

    This book brings into focus the perception of Muslim women in the United States, often overlooked in research literature and common media narratives, but at the same time facing increasing hate and aggression based on their religious and gendered identities. Guided by data from three original experiments and theories of priming and media effects, Alexis Tan and Anastasia Vishnevskaya discuss how stereotypes of Muslim women in the media influence …

  • Socialization Effects of American Television on International Audiences

    Alexis S Tan, Alexis Tan et al.•CHAPTER•Impact of International Television•2014

    In this chapter, author discusses three theories, such as cultivation theory, social cognitive theory and cognitive functional theory, which have been influential in describing the influence of American television on American audiences. The author applies these theories in an international context, and presents data from a study of American television in Russia. Cultivation theory suggests that television presents a distorted but uniform picture …

  • Media Reports of Olympic Success by Chinese and American Gold Medalists: Cultural Differences in Causal Attribution

    Hua Mei, Alexis Tan•ARTICLE•Mass Communication & Society•2012•References: 11

    Our study examines media reports of attribution of success by American and Chinese gold medalists at the 2008 Beijing Summer Olympics. Broadcast interviews were selected from official websites of NBC from the United States and CCTV from China. In addition, news reports from Chinese and American print media were selected through the Access World News database between August 8, 2008 (start of the Olympics) and August 31, 2008 (1 week after the clos…

  • Television use, stereotypes of African Americans and opinions on affirmative action: An affective model of policy reasoning

    Alexis Tan, Yuki Fujioka et al.•ARTICLE•Communication Monographs•2000•Cited by: 16•References: 5

    This paper proposes and tests an affective model of policy reasoning with television use as a first stage variable in a heuristic causal chain. We predict that TV use leads to affect which then leads to opinions on related issues. We test the power of the model to explain how citizens make up their minds regarding government policies on affirmative action, with stereotypes of African Americans as the second stage, affective variable. Data from Wh…

  • Value acceptance in adolescent socialization: A test of a cognitive‐functional theory of television effects

    Alexis Tan, Leigh A Nelson et al.•ARTICLE•Communication Monographs•1997•Cited by: 10•References: 11

    Our analysis of Anglo American, Native American, and Hispanic adolescents confirms several predictions derived from a cognitive‐functional theory of television's socialization effects. The major predictions that learning and functionality evaluations of observed values lead to acceptance were supported for each of the three ethnic groups. As the theory predicts, adolescents accepted values observed in television when they recognized them (a measu…

  • American TV in the Philippines: A Test of Cultural Impact

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journalism Quarterly•1987•Cited by: 13

  • American TV and Social Stereotypes of Americans in Taiwan and Mexico

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journalism Quarterly•1986•Cited by: 5

    This study was completed while he was on

  • Television Use and Social Stereotypes

    Open Access•Alexis S Tan, Alexis Tan•ARTICLE•Journalism Quarterly•1982•Cited by: 10

  • Political participation, diffuse support and perceptions of political efficacy as predictors of mass media use

    Alexis S Tan, Alexis Tan•ARTICLE•Communication Monographs•1981•Cited by: 4•References: 6

    Most research on the development of political orientations in children indicates that diffuse support, political efficacy and political participation develop earlier in life than regular and extensive use of television and newspapers for public affairs information. I therefore argue that political orientation variables should be treated as predictor, rather than criterion variables in analyses of political communication. A test of the model utili…

  • Children's reactions to male and female newscasters: Effectiveness and believability

    Alexis Tan, Jack Raudy et al.•ARTICLE•Quarterly Journal of Speech•1980•References: 11

    An experimental analysis of the effectiveness and believability of male and female newscasters among children shows that newscaster sex did not affect believability ratings. Girls, however, learned more from a male than from a female newscaster. Newscaster sex did not affect retention of the newscast by boys

  • Mass Media Use, Issue Knowledge and Political Involvement

    Alexis S Tan, Alexis Tan•ARTICLE•Public Opinion Quarterly•1980•Cited by: 31•References: 8

    Journal Article Mass Media Use, Issue Knowledge and Political Involvement Get access ALEXIS S. TAN ALEXIS S. TAN Alexis Tan is Professor of Mass Communications at Texas Tech University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 44, Issue 2, SUMMER 1980, Pages 241–248, https://doi.org/10.1086/268588 Published: 01 January 1980

  • Television Use and Self-esteem of Blacks

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journal of Communication•1979

    High TV entertainment viewing is accompanied by low self-esteem among black but not white audiences

  • Mass Media Use, Issue Knowledge and Political Involvement

    Alexis S Tan, Alexis Tan•ARTICLE•Public Opinion Quarterly•1980•Cited by: 31•References: 8

    Journal Article Mass Media Use, Issue Knowledge and Political Involvement Get access ALEXIS S. TAN ALEXIS S. TAN Alexis Tan is Professor of Mass Communications at Texas Tech University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 44, Issue 2, SUMMER 1980, Pages 241–248, https://doi.org/10.1086/268588 Published: 01 January 1980

  • Television use, stereotypes of African Americans and opinions on affirmative action: An affective model of policy reasoning

    Alexis Tan, Yuki Fujioka et al.•ARTICLE•Communication Monographs•2000•Cited by: 16•References: 5

    This paper proposes and tests an affective model of policy reasoning with television use as a first stage variable in a heuristic causal chain. We predict that TV use leads to affect which then leads to opinions on related issues. We test the power of the model to explain how citizens make up their minds regarding government policies on affirmative action, with stereotypes of African Americans as the second stage, affective variable. Data from Wh…

  • American TV in the Philippines: A Test of Cultural Impact

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journalism Quarterly•1987•Cited by: 13

  • Value acceptance in adolescent socialization: A test of a cognitive‐functional theory of television effects

    Alexis Tan, Leigh A Nelson et al.•ARTICLE•Communication Monographs•1997•Cited by: 10•References: 11

    Our analysis of Anglo American, Native American, and Hispanic adolescents confirms several predictions derived from a cognitive‐functional theory of television's socialization effects. The major predictions that learning and functionality evaluations of observed values lead to acceptance were supported for each of the three ethnic groups. As the theory predicts, adolescents accepted values observed in television when they recognized them (a measu…

  • Television Use and Social Stereotypes

    Open Access•Alexis S Tan, Alexis Tan•ARTICLE•Journalism Quarterly•1982•Cited by: 10

  • American TV and Social Stereotypes of Americans in Taiwan and Mexico

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journalism Quarterly•1986•Cited by: 5

    This study was completed while he was on

  • Political participation, diffuse support and perceptions of political efficacy as predictors of mass media use

    Alexis S Tan, Alexis Tan•ARTICLE•Communication Monographs•1981•Cited by: 4•References: 6

    Most research on the development of political orientations in children indicates that diffuse support, political efficacy and political participation develop earlier in life than regular and extensive use of television and newspapers for public affairs information. I therefore argue that political orientation variables should be treated as predictor, rather than criterion variables in analyses of political communication. A test of the model utili…

  • Television Use and Self-esteem of Blacks

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journal of Communication•1979

    High TV entertainment viewing is accompanied by low self-esteem among black but not white audiences

  • Children's reactions to male and female newscasters: Effectiveness and believability

    Alexis Tan, Jack Raudy et al.•ARTICLE•Quarterly Journal of Speech•1980•References: 11

    An experimental analysis of the effectiveness and believability of male and female newscasters among children shows that newscaster sex did not affect believability ratings. Girls, however, learned more from a male than from a female newscaster. Newscaster sex did not affect retention of the newscast by boys

  • Mass Media Use, Issue Knowledge and Political Involvement

    Alexis S Tan, Alexis Tan•ARTICLE•Public Opinion Quarterly•1980•Cited by: 31•References: 8

    Journal Article Mass Media Use, Issue Knowledge and Political Involvement Get access ALEXIS S. TAN ALEXIS S. TAN Alexis Tan is Professor of Mass Communications at Texas Tech University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 44, Issue 2, SUMMER 1980, Pages 241–248, https://doi.org/10.1086/268588 Published: 01 January 1980

  • Political participation, diffuse support and perceptions of political efficacy as predictors of mass media use

    Alexis S Tan, Alexis Tan•ARTICLE•Communication Monographs•1981•Cited by: 4•References: 6

    Most research on the development of political orientations in children indicates that diffuse support, political efficacy and political participation develop earlier in life than regular and extensive use of television and newspapers for public affairs information. I therefore argue that political orientation variables should be treated as predictor, rather than criterion variables in analyses of political communication. A test of the model utili…

  • Television Use and Social Stereotypes

    Open Access•Alexis S Tan, Alexis Tan•ARTICLE•Journalism Quarterly•1982•Cited by: 10

  • American TV and Social Stereotypes of Americans in Taiwan and Mexico

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journalism Quarterly•1986•Cited by: 5

    This study was completed while he was on

  • American TV in the Philippines: A Test of Cultural Impact

    Open Access•Alexis S Tan, Alexis Tan et al.•ARTICLE•Journalism Quarterly•1987•Cited by: 13

  • Value acceptance in adolescent socialization: A test of a cognitive‐functional theory of television effects

    Alexis Tan, Leigh A Nelson et al.•ARTICLE•Communication Monographs•1997•Cited by: 10•References: 11

    Our analysis of Anglo American, Native American, and Hispanic adolescents confirms several predictions derived from a cognitive‐functional theory of television's socialization effects. The major predictions that learning and functionality evaluations of observed values lead to acceptance were supported for each of the three ethnic groups. As the theory predicts, adolescents accepted values observed in television when they recognized them (a measu…

  • Television use, stereotypes of African Americans and opinions on affirmative action: An affective model of policy reasoning

    Alexis Tan, Yuki Fujioka et al.•ARTICLE•Communication Monographs•2000•Cited by: 16•References: 5

    This paper proposes and tests an affective model of policy reasoning with television use as a first stage variable in a heuristic causal chain. We predict that TV use leads to affect which then leads to opinions on related issues. We test the power of the model to explain how citizens make up their minds regarding government policies on affirmative action, with stereotypes of African Americans as the second stage, affective variable. Data from Wh…

  • Media Reports of Olympic Success by Chinese and American Gold Medalists: Cultural Differences in Causal Attribution

    Hua Mei, Alexis Tan•ARTICLE•Mass Communication & Society•2012•References: 11

    Our study examines media reports of attribution of success by American and Chinese gold medalists at the 2008 Beijing Summer Olympics. Broadcast interviews were selected from official websites of NBC from the United States and CCTV from China. In addition, news reports from Chinese and American print media were selected through the Access World News database between August 8, 2008 (start of the Olympics) and August 31, 2008 (1 week after the clos…

  • Socialization Effects of American Television on International Audiences

    Alexis S Tan, Alexis Tan et al.•CHAPTER•Impact of International Television•2014

    In this chapter, author discusses three theories, such as cultivation theory, social cognitive theory and cognitive functional theory, which have been influential in describing the influence of American television on American audiences. The author applies these theories in an international context, and presents data from a study of American television in Russia. Cultivation theory suggests that television presents a distorted but uniform picture …

  • Stereotypes of Muslim Women in the United States: Media Primes and Consequences

    Alexis Tan, Anastasia Vishnevskaya•BOOK•Stereotypes of Muslim Women in…•2022

    This book brings into focus the perception of Muslim women in the United States, often overlooked in research literature and common media narratives, but at the same time facing increasing hate and aggression based on their religious and gendered identities. Guided by data from three original experiments and theories of priming and media effects, Alexis Tan and Anastasia Vishnevskaya discuss how stereotypes of Muslim women in the media influence …

  • Beijing winter Olympic games: The effect of media visual primes on American public opinion about the Olympics and China

    Open Access•Anastasia Vishnevskaya, Kelly Hilton et al.•ARTICLE•International Communication Gazette•2023•References: 7

    The 2022 Beijing Winter Olympics took place when American public opinion about China was already predominantly negative as media reports had a lot of highlights of human rights violations happening in China. Besides, earlier, the global image of China was undermined by the COVID-19 pandemic. In this study, we explored whether American public opinion about the Olympics and China can be influenced by images of the Olympics shared in the media. Find…

  • Countering Asian American hate: Media primes, feelings, opinions and bystander intervention in the context of Covid-19

    Open Access•Anastasia Vishnevskaya, Paul D Bolls et al.•ARTICLE•Communication & Society•2026

    The increase in verbal and physical aggressions directed at Asian Americans during the COVID-19 pandemic and after has brought into focus a need to understand the reasons for such aggressions and identify interventions. Our study addresses these needs by investigating whether photographs accompanying a news report depicting Asian Americans positively or negatively in the context of the COVID-19 pandemic activate positive or negative perceptions o…

Psychology (9 works) · Political science (8 works) · Social Psychology (8 works) · Media Influence and Health (7 works) · Media Studies and Communication (7 works) · Sociology (7 works) · Social Psychology (6 works) · Ethnic group (4 works) · Advertising (3 works) · Business (3 works)

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