Socialization Effects of American Television on International Audiences

Bibliographic Data

ID20047075
AuthorsAlexis S Tan, Alexis Tan, Gerdean Tan, Todd Gibson, T L Gibson
Year2014
Pages29-38
Publication date2014-04-08
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueImpact of International Television (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9781410607041-3
OpenAlexW2909273228
ISBN9781410607041
LanguageEN
Citations received2

In this chapter, author discusses three theories, such as cultivation theory, social cognitive theory and cognitive functional theory, which have been influential in describing the influence of American television on American audiences. The author applies these theories in an international context, and presents data from a study of American television in Russia. Cultivation theory suggests that television presents a distorted but uniform picture of reality that is internalized and accepted by heavy viewers, primarily because of the pervasiveness of the images. Social cognitive theory emphasizes not only the nature of the television stimulus, but also the intervening cognitive and motivational processes. Cognitive functional theory extends the cognitive and reinforcement principles of social cognitive theory and the perceived realism concept from cultivation theory to the analysis of how specific values and behaviors are learned and internalized. Learning is matched to behaviors and values depicted in specific television programs

Political science · Socialization · Asian Culture and Media Studies · Media Studies and Communication · Psychology · Social Psychology

Tools

Open DOILibgen