Gary R Heald
Biographic Data
| ID | 4454286 |
|---|---|
| NAME | Gary R Heald |
| GIVEN NAMES | Gary R |
| FAMILY NAME | Heald |
| SIGNATURE | HEALD G R |
| AFFILIATIONS | Florida State University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 46 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2001 |
| H-INDEX | 1 |
The Florida “truth” anti-tobacco media evaluation
The industry manipulation strategy used in the Florida campaign resulted in high rates of recall, significant changes in attitudes/beliefs, and reduced rates of smoking behaviour among youth
The Content of Children's Toy and Food Commercials
Effects of Political Advertising
Relationships between broadcast advertising exposure and various cognitive and affective orientations were assessed in a survey of voters during a congressional election campaign. Exposure was moderately correlated with political knowledge and interest. Highly exposed voters were somewhat more likely to attach higher agenda priorities to issues and candidate attributes emphasized in the commercials. Personal affect toward each candidate was mildl…
Consumer Attitudes and Buying Intentions as Aids to Marketing Forecasting and Government Policies (Wapor Session)
Journal Article CONSUMER ATTITUDES AND BUYING INTENTIONS AS AIDS TO MARKETING FORECASTING AND GOVERNMENT POLICIES (WAPOR SESSION) Get access Gordon Heald Gordon Heald Chairman London Business School Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 34, Issue 3, FALL 1970, Pages 459–461, https://doi.org/10.1093/poq/34.3.459 Published: 01 January 1970
Effects of Political Advertising
Relationships between broadcast advertising exposure and various cognitive and affective orientations were assessed in a survey of voters during a congressional election campaign. Exposure was moderately correlated with political knowledge and interest. Highly exposed voters were somewhat more likely to attach higher agenda priorities to issues and candidate attributes emphasized in the commercials. Personal affect toward each candidate was mildl…
Consumer Attitudes and Buying Intentions as Aids to Marketing Forecasting and Government Policies (Wapor Session)
Journal Article CONSUMER ATTITUDES AND BUYING INTENTIONS AS AIDS TO MARKETING FORECASTING AND GOVERNMENT POLICIES (WAPOR SESSION) Get access Gordon Heald Gordon Heald Chairman London Business School Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 34, Issue 3, FALL 1970, Pages 459–461, https://doi.org/10.1093/poq/34.3.459 Published: 01 January 1970
Effects of Political Advertising
Relationships between broadcast advertising exposure and various cognitive and affective orientations were assessed in a survey of voters during a congressional election campaign. Exposure was moderately correlated with political knowledge and interest. Highly exposed voters were somewhat more likely to attach higher agenda priorities to issues and candidate attributes emphasized in the commercials. Personal affect toward each candidate was mildl…
The Content of Children's Toy and Food Commercials
The Florida “truth” anti-tobacco media evaluation
The industry manipulation strategy used in the Florida campaign resulted in high rates of recall, significant changes in attitudes/beliefs, and reduced rates of smoking behaviour among youth
Advertising (4 works) · Business (4 works) · Political science (3 works) · Psychology (3 works) · Sociology (3 works) · Law (2 works) · Politics (2 works) · Public relations (2 works) · Affect (linguistics (1 works) · Baseline (sea (1 works)