Consumer Attitudes and Buying Intentions as Aids to Marketing Forecasting and Government Policies (Wapor Session)
Bibliographic Data
| ID | 6367266 |
|---|---|
| Authors | G Heald, Gary R Heald (corresponding author) |
| Year | 1970 |
| Volume | 34 |
| Issue | 3 |
| Pages | 459-461 |
| Publication date | 1970-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/poq/34.3.459 |
| OpenAlex | W2327764702 |
| Language | EN |
Journal Article CONSUMER ATTITUDES AND BUYING INTENTIONS AS AIDS TO MARKETING FORECASTING AND GOVERNMENT POLICIES (WAPOR SESSION) Get access Gordon Heald Gordon Heald Chairman London Business School Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 34, Issue 3, FALL 1970, Pages 459–461, https://doi.org/10.1093/poq/34.3.459 Published: 01 January 1970
Advertising · Business · Government (linguistics · Political science · Politics · Public opinion · Public policy · Public relations · Session (web analytics · Sociology · Economic Growth and Development · Law · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |