Do Thi Thanh Phuong

Biographic Data

ID4463045
NAMEDo Thi Thanh Phuong
GIVEN NAMESDo Thi Thanh
FAMILY NAMEPhuong
SIGNATUREPHUONG T T
AFFILIATIONSNational Chin-Yi University of Technology
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS1
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2025
H-INDEX1

  • Examining Stickiness Behavior in TikTok Live Streaming Through the Lens of Sociotechnical Systems

    Open AccessWen-Ling Hsu, Andri Dayarana K Silalahi et al.ARTICLEHuman Behavior and Emerging…2025

    This study examines viewer stickiness in TikTok live streaming through a sociotechnical lens, asking how specific combinations of social and technical elements produce stronger versus weaker retention. Using fuzzy set qualitative comparative analysis on survey data from Indonesian viewers ( N = 665) and complementing these configurational results with a linear regression analysis, we identify multiple, equifinal routes to high stickiness that pai…

  • Decoding effectiveness and efficiency in AI-enabled public services

    Open AccessNovianita Rulandari, Andri Dayarana K Silalahi et al.ARTICLEFrontiers in Political Science2025References: 22

    The integration of AI in public services often poses a paradox: while it can streamline operations, it may simultaneously undermine service effectiveness, ultimately shaping how both citizens and employees perceive service quality. Seeking to address gaps in our understanding of service-related factors in AI-driven settings, this study employs fuzzy-set Qualitative Comparative Analysis (fsQCA) on survey data collected in Indonesia over an 8-month…

  • Towards a holistic model of green consumerism by integrating ethical obligations, collective efficacy, and environmental concerns in sustainable purchase behavior

    Open AccessIxora Javanisa Eunike, Andri Dayarana K Silalahi et al.ARTICLESustainable Futures2025Cited by: 1References: 4

    As consumer awareness of environmental issues grows, so does interest in green products—yet this interest remains largely aspirational, rarely altering into consistent purchasing behavior. This study addresses the gap in understanding the drivers of green purchase behavior, aiming to facilitate sustainable consumption by enhancing the Theory of Planned Behavior (TPB). Integrating factors such as environmental concern, knowledge, social media enga…

  • Assessing ChatGPT’s Information Quality Through the Lens of User Information Satisfaction and Information Quality Theory in Higher Education

    Open AccessChung-Jen Fu, Chung‐jen Fu et al.ARTICLEHuman Behavior and Emerging…2024

    Incorporating AI tools like ChatGPT into higher education has been beneficial, yet the extent of user satisfaction with the quality of information provided by these tools, known as user information satisfaction (UIS) and information quality (IQ) theory, remains underexplored. This study introduces a UIS model specifically designed for ChatGPT’s application in the educational sector based on multidimensions of IQ theory. Drawing from established U…

  • Fostering creativity and performance through authentic leadership in educational institutions

    Open AccessWen-Ling Hsu, Andri Dayarana K Silalahi et al.ARTICLECogent Social Sciences2024

    Leadership is essential for organizational success, especially in educational institutions. This study aims to explore how authentic leadership can enhance employee performance and creativity. Previous research has often overlooked the significant role of authentic leadership in fostering higher levels of creativity and performance within educational organizations. Therefore, there is a clear need for more comprehensive research to gain deeper in…