Tareq Rasul
Biographic Data
| ID | 4465507 |
|---|---|
| NAME | Tareq Rasul |
| GIVEN NAMES | Tareq |
| FAMILY NAME | Rasul |
| SIGNATURE | RASUL T |
| AFFILIATIONS | Australian Institute of Business |
| ORCID | 0000-0002-1274-7000 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 24 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
ChatGPT and DeepSeek in higher education
Artificial intelligence (AI) tools such as ChatGPT and DeepSeek are becoming more common in higher education. These tools can support teaching and learning in many ways, including generating study materials, helping with coding, offering feedback, and creating personalised content. ChatGPT is widely used because it produces fast and creative responses, making it useful for general academic support. However, it sometimes gives incorrect or shallow…
Why do customers engage and interact in metaverse tourism? An SOR perspective
The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also due to cutting-edge technologies, including metaverse (MV). This industry can benefit from the advances of this technology to respond to the challenges. Therefore, we develop a metaverse-based model that investigates the impact of consumer’s experience with the MV system, MV-mediated-interaction and MV-mediated-immersion on MV engageme…
Investigation of customer satisfaction, brand trust and brand loyalty in electronics home appliances
Customers expect comfort and ease in their lives. Electronics home appliances, in this case, make daily life more comfortable and easier due to technological advancement and business activities. With Bangladesh having such a huge population and the demands of customers increasing gradually, customer satisfaction (CS), brand loyalty (BL), and brand trust (BT) needs to be investigated in a scientific way. Thus, this study examined CS, BL and BT in …
Stress and fresh-start mindsets promote repatronage intention in loyalty programs
The present research proposes and tests a conceptual model of the effects of mindsets (stress-based vs. fresh-start-based) on the relationship between compensations (discount coupons vs. bonus reward points) and repatronage intention in loyalty programs. In two experiments, we tested the effects of two compensation practices on repatronage intention in loyalty programs. We analyzed the moderating effect of stress-is-debilitating, stress-is-enhanc…
Fostering conative loyalty in tourism and hospitality loyalty programs
This study investigates the impact of reward timing (immediate versus delayed rewards) on conative loyalty (deliberate, intention-based commitment to repeatedly choose a specific brand, even in the face of competing alternatives) within tourism and hospitality loyalty programs. Employing eye-tracking technology, we examine how different levels of fairness perception and visual attention influence conative loyalty, contingent on reward timing. Our…
Eye movements in binary food choice context
This paper explores binary food choices through the lens of information load theory. We conducted two laboratory studies using the eye-tracking approach to understand the influence of the high menu complexity on visual attention for virtue versus vice food options. This paper also examined the moderating effect of time on the initial fixation. Our findings showed that the time duration taken to reach the first fixation influences binary food choi…
Immersive virtual reality experiences
Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors can be attracted to such destinations using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) as a case, and adopting customer engagement and TAM as underlying theories, we collect data from 316 subjects to investigate how e…
Understanding students’ technology acceptance behaviour
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both the online and offline medium, 230 students were approached; 206 questionnaires were usable for analysis. Partial least squar…
Adoption intention of virtual reality in choosing travel destinations in the context of a developing economy
The role and influence of virtual reality (VR) in the context of tourism and destination marketing has been prevalent in the academic literature since the mid-nineties. The literature confirms that
Challenging the mainstream assumption of social media influence on destination choice
The rapid proliferation and widespread adoption of social media have created significant interest among tourism and recreation marketers. Social media, such as social networking sites (e.g. Faceboo
A review of social media research in the tourism and hospitality Industry through the lens of social structure
Understanding the social structure of social media research conducted within the scheme of social sciences has gained the attention of scholars from different disciplines. With the exponential incr
The trends, opportunities and challenges of halal tourism
Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim, the objectives of this study are to standardise some dimensions of halal tourism, such as concepti…
Exploring the roles of business owners and entrepreneurs in the tourism industry
This Post Publication Review is based on a recent qualitative and narrative-based article by Paul Taylor, Warwick Frost and Jennifer Laing (2019) on ‘Exploring How Entrepreneurial Actors Shape Tour
The trends, opportunities and challenges of halal tourism
Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim, the objectives of this study are to standardise some dimensions of halal tourism, such as concepti…
Challenging the mainstream assumption of social media influence on destination choice
The rapid proliferation and widespread adoption of social media have created significant interest among tourism and recreation marketers. Social media, such as social networking sites (e.g. Faceboo
Adoption intention of virtual reality in choosing travel destinations in the context of a developing economy
The role and influence of virtual reality (VR) in the context of tourism and destination marketing has been prevalent in the academic literature since the mid-nineties. The literature confirms that
Immersive virtual reality experiences
Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors can be attracted to such destinations using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) as a case, and adopting customer engagement and TAM as underlying theories, we collect data from 316 subjects to investigate how e…
Stress and fresh-start mindsets promote repatronage intention in loyalty programs
The present research proposes and tests a conceptual model of the effects of mindsets (stress-based vs. fresh-start-based) on the relationship between compensations (discount coupons vs. bonus reward points) and repatronage intention in loyalty programs. In two experiments, we tested the effects of two compensation practices on repatronage intention in loyalty programs. We analyzed the moderating effect of stress-is-debilitating, stress-is-enhanc…
Fostering conative loyalty in tourism and hospitality loyalty programs
This study investigates the impact of reward timing (immediate versus delayed rewards) on conative loyalty (deliberate, intention-based commitment to repeatedly choose a specific brand, even in the face of competing alternatives) within tourism and hospitality loyalty programs. Employing eye-tracking technology, we examine how different levels of fairness perception and visual attention influence conative loyalty, contingent on reward timing. Our…
Eye movements in binary food choice context
This paper explores binary food choices through the lens of information load theory. We conducted two laboratory studies using the eye-tracking approach to understand the influence of the high menu complexity on visual attention for virtue versus vice food options. This paper also examined the moderating effect of time on the initial fixation. Our findings showed that the time duration taken to reach the first fixation influences binary food choi…
The trends, opportunities and challenges of halal tourism
Halal tourism represents a distinct segment of the tourism industry for Muslims where relevant services adhere to the Islamic Shariah teachings. Halal tourism has already received increased attention in both non-Muslim and Muslim regions. The aim of this study is to clarify the ambiguity surrounding the concept of halal tourism. To achieve this aim, the objectives of this study are to standardise some dimensions of halal tourism, such as concepti…
Exploring the roles of business owners and entrepreneurs in the tourism industry
This Post Publication Review is based on a recent qualitative and narrative-based article by Paul Taylor, Warwick Frost and Jennifer Laing (2019) on ‘Exploring How Entrepreneurial Actors Shape Tour
A review of social media research in the tourism and hospitality Industry through the lens of social structure
Understanding the social structure of social media research conducted within the scheme of social sciences has gained the attention of scholars from different disciplines. With the exponential incr
Challenging the mainstream assumption of social media influence on destination choice
The rapid proliferation and widespread adoption of social media have created significant interest among tourism and recreation marketers. Social media, such as social networking sites (e.g. Faceboo
Adoption intention of virtual reality in choosing travel destinations in the context of a developing economy
The role and influence of virtual reality (VR) in the context of tourism and destination marketing has been prevalent in the academic literature since the mid-nineties. The literature confirms that
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both the online and offline medium, 230 students were approached; 206 questionnaires were usable for analysis. Partial least squar…
Immersive virtual reality experiences
Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors can be attracted to such destinations using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) as a case, and adopting customer engagement and TAM as underlying theories, we collect data from 316 subjects to investigate how e…
Understanding students’ technology acceptance behaviour
Investigation of customer satisfaction, brand trust and brand loyalty in electronics home appliances
Customers expect comfort and ease in their lives. Electronics home appliances, in this case, make daily life more comfortable and easier due to technological advancement and business activities. With Bangladesh having such a huge population and the demands of customers increasing gradually, customer satisfaction (CS), brand loyalty (BL), and brand trust (BT) needs to be investigated in a scientific way. Thus, this study examined CS, BL and BT in …
Stress and fresh-start mindsets promote repatronage intention in loyalty programs
The present research proposes and tests a conceptual model of the effects of mindsets (stress-based vs. fresh-start-based) on the relationship between compensations (discount coupons vs. bonus reward points) and repatronage intention in loyalty programs. In two experiments, we tested the effects of two compensation practices on repatronage intention in loyalty programs. We analyzed the moderating effect of stress-is-debilitating, stress-is-enhanc…
Fostering conative loyalty in tourism and hospitality loyalty programs
This study investigates the impact of reward timing (immediate versus delayed rewards) on conative loyalty (deliberate, intention-based commitment to repeatedly choose a specific brand, even in the face of competing alternatives) within tourism and hospitality loyalty programs. Employing eye-tracking technology, we examine how different levels of fairness perception and visual attention influence conative loyalty, contingent on reward timing. Our…
Eye movements in binary food choice context
This paper explores binary food choices through the lens of information load theory. We conducted two laboratory studies using the eye-tracking approach to understand the influence of the high menu complexity on visual attention for virtue versus vice food options. This paper also examined the moderating effect of time on the initial fixation. Our findings showed that the time duration taken to reach the first fixation influences binary food choi…
ChatGPT and DeepSeek in higher education
Artificial intelligence (AI) tools such as ChatGPT and DeepSeek are becoming more common in higher education. These tools can support teaching and learning in many ways, including generating study materials, helping with coding, offering feedback, and creating personalised content. ChatGPT is widely used because it produces fast and creative responses, making it useful for general academic support. However, it sometimes gives incorrect or shallow…
Why do customers engage and interact in metaverse tourism? An SOR perspective
The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also due to cutting-edge technologies, including metaverse (MV). This industry can benefit from the advances of this technology to respond to the challenges. Therefore, we develop a metaverse-based model that investigates the impact of consumer’s experience with the MV system, MV-mediated-interaction and MV-mediated-immersion on MV engageme…
Business (10 works) · Marketing (9 works) · Tourism (9 works) · Digital Marketing and Social Media (7 works) · Geography (6 works) · Political science (6 works) · Advertising (5 works) · Computer Science (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Psychology (5 works)