Ruiying Cai
Biographic Data
| ID | 4466043 |
|---|---|
| NAME | Ruiying Cai |
| GIVEN NAMES | Ruiying |
| FAMILY NAME | Cai |
| SIGNATURE | CAI R |
| AFFILIATIONS | Washington State University |
| ORCID | 0000-0003-4152-2254 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 24 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Empathy order effects on shaping GenAI online complaint management in tourism
When the Future Feels Closer Than the Past
Nostalgia has been a powerful tool for attracting travelers to visit tourism destinations. Compared to the extensive attention that nostalgia marketing has received, its counterpart of forestalgia (i.e., future-focused) marketing has received limited attention. The present research is one of the first to compare the effectiveness of nostalgia and forestalgia focused destination advertising messages in attracting travelers’ destination visit inten…
Laughing it off
Rethinking AI Anthropomorphism
Building on Gestalt theory, this research introduces a holistic framework for defining artificial intelligence (AI) anthropomorphism, which guides the development of a parsimonious Scale of AI Anthropomorphism (SAIA). Through a systematic literature review, seven focus group discussions, and rigorous six-step scale development procedures, the research conceptualizes and validates a multidimensional framework that captures both external and intern…
Attitudes and Perceptions of Teachers and Chinese Students Towards Corrective Feedback in L2 Writing
Corrective feedback is a concept of second language acquisition (SLA). Previous studies have investigated the definitions, categories, and effectiveness of corrective feedback from myriad perspectives, often choosing English as a second language to conduct research on ESL students. Writing is a challenge for most L2 learners, and written feedback is part of overall corrective feedback. Much research has emphasized the effectiveness of corrective …
Healthy, But Say It Out Loud? The Messaging Effect on Restaurants’ Healthy Food Promotion
This research aims to examine the role of menu messaging (implicit vs. explicit) used to disclose the healthy food item in shifting diner perceptions and purchase intentions. Drawing on a consumer experiment, the results establish a menu messaging effect on diners’ purchase intentions of healthy items and the underlying mechanism via psychological reactance and perceived attractiveness. Explicit (vs. implicit) messaging negatively affects consume…
The Effects of Intragroup Guanxi Interaction on Customers’ Intentions to Complain
This study examined the impacts of intragroup guanxi interaction on customers’ complaint behavior following service failure on a group tour. Based on the guanxi literature and social support theory, two dimensions of intragroup guanxi interaction were identified, and their effects on customers’ intentions to complain were examined. The moderating effects of group size and relational distance were also assessed. Three experimental studies were con…
How do customers navigate perceived inappropriateness of collective emotion in group service recovery? An application of cognitive dissonance theory
Effect of disruptive customer behaviors on others' overall service experience
Factors influencing residents’ subjective well-being at World Heritage Sites
Effect of disruptive customer behaviors on others' overall service experience
Factors influencing residents’ subjective well-being at World Heritage Sites
Laughing it off
How do customers navigate perceived inappropriateness of collective emotion in group service recovery? An application of cognitive dissonance theory
Factors influencing residents’ subjective well-being at World Heritage Sites
Effect of disruptive customer behaviors on others' overall service experience
The Effects of Intragroup Guanxi Interaction on Customers’ Intentions to Complain
This study examined the impacts of intragroup guanxi interaction on customers’ complaint behavior following service failure on a group tour. Based on the guanxi literature and social support theory, two dimensions of intragroup guanxi interaction were identified, and their effects on customers’ intentions to complain were examined. The moderating effects of group size and relational distance were also assessed. Three experimental studies were con…
How do customers navigate perceived inappropriateness of collective emotion in group service recovery? An application of cognitive dissonance theory
Healthy, But Say It Out Loud? The Messaging Effect on Restaurants’ Healthy Food Promotion
This research aims to examine the role of menu messaging (implicit vs. explicit) used to disclose the healthy food item in shifting diner perceptions and purchase intentions. Drawing on a consumer experiment, the results establish a menu messaging effect on diners’ purchase intentions of healthy items and the underlying mechanism via psychological reactance and perceived attractiveness. Explicit (vs. implicit) messaging negatively affects consume…
Attitudes and Perceptions of Teachers and Chinese Students Towards Corrective Feedback in L2 Writing
Corrective feedback is a concept of second language acquisition (SLA). Previous studies have investigated the definitions, categories, and effectiveness of corrective feedback from myriad perspectives, often choosing English as a second language to conduct research on ESL students. Writing is a challenge for most L2 learners, and written feedback is part of overall corrective feedback. Much research has emphasized the effectiveness of corrective …
Laughing it off
Rethinking AI Anthropomorphism
Building on Gestalt theory, this research introduces a holistic framework for defining artificial intelligence (AI) anthropomorphism, which guides the development of a parsimonious Scale of AI Anthropomorphism (SAIA). Through a systematic literature review, seven focus group discussions, and rigorous six-step scale development procedures, the research conceptualizes and validates a multidimensional framework that captures both external and intern…
Empathy order effects on shaping GenAI online complaint management in tourism
When the Future Feels Closer Than the Past
Nostalgia has been a powerful tool for attracting travelers to visit tourism destinations. Compared to the extensive attention that nostalgia marketing has received, its counterpart of forestalgia (i.e., future-focused) marketing has received limited attention. The present research is one of the first to compare the effectiveness of nostalgia and forestalgia focused destination advertising messages in attracting travelers’ destination visit inten…
Psychology (8 works) · Social Psychology (6 works) · Business (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Marketing (4 works) · Cognition (3 works) · Perception (3 works) · Political science (3 works) · Social Psychology (3 works) · Tourism (3 works)